What Does Motif Do?

Total employees9
HeadquartersSeattle
Founded2022

Motif Analytics is a behavioral analytics platform designed to help product and growth teams understand complex user behavior without requiring SQL or extensive data science expertise. The platform automatically discovers and visualizes significant user paths, funnels, and cohorts, enabling teams to quickly identify friction points, conversion drivers, and opportunities for product improvement. Motif focuses on sequential pattern mining to uncover how combinations of user actions over time lead to key outcomes, moving beyond traditional analytics that often look at events in isolation. Their goal is to make deep user journey analysis accessible and actionable for fast-moving teams.

Where Is Motif's Headquarters?

HQ Function

The Seattle headquarters serves as the central hub for Motif Analytics' operations, including product development, engineering, sales, marketing, and executive leadership.

Notable Features:

Likely situated in a modern office building or co-working space common for tech startups in Seattle, offering collaborative workspaces and access to tech community events. Specific architectural details are not widely publicized.

Work Culture:

As a relatively new tech startup, the work culture is expected to be dynamic, innovative, and collaborative, with a strong emphasis on engineering excellence, rapid iteration, and customer-centric product development. Employees likely experience a fast-paced environment focused on growth and impact.

HQ Significance:

The Seattle location places Motif Analytics within a rich ecosystem of tech talent, venture capital, and established technology companies, fostering opportunities for partnerships, talent acquisition, and industry engagement.

Values Reflected in HQ: The choice of a vibrant tech hub like Seattle reflects Motif's commitment to innovation, attracting top talent, and being at the forefront of technological advancements in analytics.

Location:

While Motif Analytics is headquartered in Seattle, USA, its cloud-based behavioral analytics platform is designed to serve customers globally. The company primarily supports its international client base through remote sales, customer support, and digital service delivery, typical for modern SaaS companies.

Street Address:

500 Yale Ave N, Suite 400

City:

Seattle

State/Province:

WA

Country:

USA

Where Else Does Motif Operate Around the World?

No additional office locations available.

Buying Intent Signals for Motif

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Motif? Meet the Executive Team

As of April 2025, Motif' leadership includes:

Mikhail Panko - Co-founder & CEO
Igor Elbert - Co-founder & CTO

Who's Investing in Motif?

Motif has been backed by several prominent investors over the years, including:

Initialized Capital
Kearny Jackson
Essence VC
Manifest Crypto
Starling Ventures

What Leadership Changes Has Motif Seen Recently?

Hire0
Exits0

As a young company, Motif Analytics's executive team primarily consists of its co-founders. No major public announcements regarding executive hires or exits beyond the founding team have been noted in the last 12 months.

What Technology (Tech Stack) Is Used byMotif?

Discover the tools Motif uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Motif Email Formats and Examples

Motif Analytics likely uses common email formats for professional communication. Based on publicly available information and standard industry practices, the most probable format is [first_initial][last_name] or [first_name]@[company_domain].

first@motifanalytics.com

Format

mikhail@motifanalytics.com

Example

90%

Success rate

What's the Latest News About Motif?

PR NewswireOctober 26, 2022

Motif Analytics Launches with $5.5M Seed Funding to Help Product & Growth Teams Understand Complex User Behavior

Motif Analytics announced its official launch and a $5.5 million seed funding round led by Initialized Capital, with participation from Kearny Jackson, Essence VC, Manifest Crypto, and notable angel investors. The funding is aimed at developing its behavioral analytics platform that uses sequential pattern mining....more

Initialized Capital BlogOctober 26, 2022

Motif Analytics: Making user behavior analysis effortless

Initialized Capital detailed their investment in Motif Analytics, highlighting the company's innovative approach to automatically surfacing complex user behavioral patterns and the strength of its founding team, Mikhail Panko and Igor Elbert....more

Motif Analytics BlogMay 1, 2024

Introducing Automated Cohort Analysis

Motif Analytics announced the launch of its new Automated Cohort Analysis feature. This allows product teams to automatically identify and compare the behavior of different user groups over time without manual segmentation....more

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