Mother is a globally acclaimed independent creative agency network founded in London in 1996. Renowned for its provocative, insightful, and culturally relevant work, Mother partners with a diverse range of iconic brands to create advertising campaigns, brand identities, and digital experiences that resonate with audiences worldwide. The agency prides itself on its independence, entrepreneurial spirit, and a commitment to creative excellence across its offices in London, New York, Los Angeles, Shanghai, and Berlin.
Serves as the central hub for global operations, strategic leadership, major client relationships, and a powerhouse for creative development. It sets the cultural and creative tone for the entire Mother network.
Housed in a former Peek Freans biscuit factory, the building features a unique, expansive industrial-chic interior, open-plan workspaces designed to foster collaboration, an in-house cafe, and event spaces. It's known for its distinctive creative atmosphere.
Characterized by a strong independent spirit, high creative standards, a flat hierarchical structure encouraging collaboration, and a 'family' feel. The culture is often described as intense, passionate, and rewarding, pushing for brave and original ideas.
The London office is not only the founding office but also a symbol of Mother's independent ethos and creative prowess in the advertising industry. It has consistently produced award-winning work and nurtured top industry talent.
Mother supports its global client base through a strategically located network of offices in key international markets: London, New York, Los Angeles, Shanghai, and Berlin. These offices collaborate to provide comprehensive creative services, including advertising strategy and execution, brand development, digital content, and design. This global footprint allows Mother to deliver culturally relevant and impactful campaigns on an international scale, adapting to diverse market needs while maintaining a consistent standard of creative excellence.
Biscuit Building, 10 Redchurch St
London
England
United Kingdom
Address: The Refinery, 637 Kent Ave, Brooklyn, NY 11249, USA
Key hub for US-based clients, driving creative innovation and brand strategy in one of the world's largest advertising markets.
Address: 8920 W Washington Blvd, Culver City, CA 90232, USA
Taps into the unique cultural and business landscape of California, offering specialized creative services for brands looking to connect with West Coast and youth audiences.
Address: Unit 301, Building 3, 751 South Huangpi Road, Huangpu District, Shanghai, China
Gateway to the Asian market, helping international and local brands navigate China's complex media landscape and consumer behavior.
Address: Köpenicker Str. 154a, 10997 Berlin, Germany
Serves as a creative hub in mainland Europe, working with brands across various sectors to develop impactful communication strategies in Germany and beyond.
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As of April 2025, Mother' leadership includes:
Mother has been backed by several prominent investors over the years, including:
Over the past 12 months, Mother has seen significant executive changes, including the appointment of a new Global CCO and key leadership departures and promotions in its US operations, reflecting a dynamic period of strategic team adjustments.
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Mother commonly uses a 'firstname.lastname' or 'firstinitiallastname' email format, typically with the domain associated with their primary office, such as motherlondon.com. Other variations like 'firstname@' might exist for some individuals or specific offices.
[first].[last]@motherlondon.com or [firstinitial][last]@motherlondon.com
Format
jane.doe@motherlondon.com or jdoe@motherlondon.com
Example
75%
Success rate
Adweek • May 7, 2024
Mezcal Rosaluna has selected Mother Los Angeles as its first creative agency of record. Mother LA will be responsible for developing brand strategy and integrated campaigns to elevate the mezcal brand's presence....more
Campaign US • February 27, 2024
Mother announced the appointment of Karl Lieberman as its new Global Chief Creative Officer. Lieberman, formerly Global CCO at Wieden+Kennedy, is set to join in April 2024....more
Ad Age • December 5, 2023
KFC UK and Ireland awarded its creative advertising account to Mother London without a competitive pitch. Mother will take over from McCann London in early 2024....more
Little Black Book • October 19, 2023
Mother promoted Chris Gallery to global chief creative officer and Katie Mackay-Sinclair to global chief brand officer. Both will continue as partners at the agency. (Note: Chris Gallery's role later transitioned with Karl Lieberman's hire)....more
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