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Mother's Overview

Total employees2818
HeadquartersLondon
Founded1996

Mother is a globally acclaimed independent creative agency network founded in London in 1996. Renowned for its provocative, insightful, and culturally relevant work, Mother partners with a diverse range of iconic brands to create advertising campaigns, brand identities, and digital experiences that resonate with audiences worldwide. The agency prides itself on its independence, entrepreneurial spirit, and a commitment to creative excellence across its offices in London, New York, Los Angeles, Shanghai, and Berlin.

Where is Mother's Headquarters?

HQ Function

Serves as the central hub for global operations, strategic leadership, major client relationships, and a powerhouse for creative development. It sets the cultural and creative tone for the entire Mother network.

Notable Features:

Housed in a former Peek Freans biscuit factory, the building features a unique, expansive industrial-chic interior, open-plan workspaces designed to foster collaboration, an in-house cafe, and event spaces. It's known for its distinctive creative atmosphere.

Work Culture:

Characterized by a strong independent spirit, high creative standards, a flat hierarchical structure encouraging collaboration, and a 'family' feel. The culture is often described as intense, passionate, and rewarding, pushing for brave and original ideas.

HQ Significance:

The London office is not only the founding office but also a symbol of Mother's independent ethos and creative prowess in the advertising industry. It has consistently produced award-winning work and nurtured top industry talent.

Values Reflected in HQ: The headquarters' design and atmosphere reflect Mother's core values: independence (privately owned, distinct space), creativity (inspiring environment), and a somewhat irreverent, non-conformist approach to work and business.

Location:

Mother supports its global client base through a strategically located network of offices in key international markets: London, New York, Los Angeles, Shanghai, and Berlin. These offices collaborate to provide comprehensive creative services, including advertising strategy and execution, brand development, digital content, and design. This global footprint allows Mother to deliver culturally relevant and impactful campaigns on an international scale, adapting to diverse market needs while maintaining a consistent standard of creative excellence.

Street Address:

Biscuit Building, 10 Redchurch St

City:

London

State/Province:

England

Country:

United Kingdom

Mother's Global Presence

New York, NY, USA

Address: The Refinery, 637 Kent Ave, Brooklyn, NY 11249, USA

Key hub for US-based clients, driving creative innovation and brand strategy in one of the world's largest advertising markets.

Los Angeles, CA, USA

Address: 8920 W Washington Blvd, Culver City, CA 90232, USA

Taps into the unique cultural and business landscape of California, offering specialized creative services for brands looking to connect with West Coast and youth audiences.

Shanghai, China

Address: Unit 301, Building 3, 751 South Huangpi Road, Huangpu District, Shanghai, China

Gateway to the Asian market, helping international and local brands navigate China's complex media landscape and consumer behavior.

Berlin, Germany

Address: Köpenicker Str. 154a, 10997 Berlin, Germany

Serves as a creative hub in mainland Europe, working with brands across various sectors to develop impactful communication strategies in Germany and beyond.

Buying Intent Signals for Mother

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Mother

As of April 2025, Mother' leadership includes:

Michael Wall - Global CEO
Karl Lieberman - Global Chief Creative Officer (effective April 2024)
Katie Mackay-Sinclair - Global Chief Brand Officer & Partner
Robert Saville - Founder & Creative Partner
Mark Waites - Founder & Creative Partner
Chris Gallery - Partner

Investors of Mother

Mother has been backed by several prominent investors over the years, including:

Mother is a privately held independent company, owned by its partners.

Executive New Hires/Exits in the Last 12 Months

Hire4
Exits2

Over the past 12 months, Mother has seen significant executive changes, including the appointment of a new Global CCO and key leadership departures and promotions in its US operations, reflecting a dynamic period of strategic team adjustments.

Departures

Peter Ravailhe, Peter Ravailhe departed from his role as CEO of Mother US.
James Saffer, James Saffer departed from his role as CSO of Mother US.

New Appointments:

Karl Lieberman, Karl Lieberman appointed as new Global Chief Creative Officer.
Hannah Brennan Levy, Hannah Brennan Levy promoted to Managing Director of Mother New York.
Chris Gallery, Chris Gallery transitioned from Global CCO to Partner.
Joe Weir, Joe Weir appointed as Executive Creative Director at Mother New York.
Adina Sales, Adina Sales appointed as Executive Creative Director at Mother New York.

Technology (Tech Stack) used by Mother

Discover the tools Mother uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Mother Email Formats and Examples

Mother commonly uses a 'firstname.lastname' or 'firstinitiallastname' email format, typically with the domain associated with their primary office, such as motherlondon.com. Other variations like 'firstname@' might exist for some individuals or specific offices.

[first].[last]@motherlondon.com or [firstinitial][last]@motherlondon.com

Format

jane.doe@motherlondon.com or jdoe@motherlondon.com

Example

75%

Success rate

News and media

AdweekMay 7, 2024

Mother LA Appointed as Creative Agency of Record for Mezcal Rosaluna

Mezcal Rosaluna has selected Mother Los Angeles as its first creative agency of record. Mother LA will be responsible for developing brand strategy and integrated campaigns to elevate the mezcal brand's presence....more

Campaign USFebruary 27, 2024

Mother Hires Karl Lieberman as Global Chief Creative Officer

Mother announced the appointment of Karl Lieberman as its new Global Chief Creative Officer. Lieberman, formerly Global CCO at Wieden+Kennedy, is set to join in April 2024....more

Ad AgeDecember 5, 2023

KFC Awards UK Creative Account to Mother London

KFC UK and Ireland awarded its creative advertising account to Mother London without a competitive pitch. Mother will take over from McCann London in early 2024....more

Little Black BookOctober 19, 2023

Mother Elevates Chris Gallery and Katie Mackay-Sinclair to Global Roles

Mother promoted Chris Gallery to global chief creative officer and Katie Mackay-Sinclair to global chief brand officer. Both will continue as partners at the agency. (Note: Chris Gallery's role later transitioned with Karl Lieberman's hire)....more

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