HQ Function

Serves as the flagship retail store and cafe, a key operational hub for the brand, and a center for customer experience and community engagement. It likely supports local e-commerce logistics and houses administrative functions.

Notable Features:

Features the signature Morning Lavender Cafe & Boutique concept, integrating a coffee and tea house with a fashion retail space. The location is celebrated for its aesthetically pleasing, 'Instagrammable' interior design and ambiance.

Work Culture:

A customer-centric, creative, and collaborative environment. Employees likely share a passion for fashion, aesthetics, and providing a welcoming, high-quality experience in a dynamic retail and cafe setting.

HQ Significance:

This location represents the first physical embodiment of the Morning Lavender brand, successfully merging its e-commerce roots with a tangible lifestyle experience. It established the blueprint for the brand's unique cafe-boutique model.

Values Reflected in HQ: The headquarters embodies values of femininity, elegance, customer experience, community building (through the cafe), quality products, and strong aesthetic appeal in its design and dual functionality.

Location:

Morning Lavender primarily engages with its global customer base through its comprehensive e-commerce platform, which ships its range of feminine apparel and accessories worldwide. While its distinctive physical Cafe & Boutiques are currently concentrated in Southern California, the online store ensures a global reach, facilitating international sales, customer service, and brand engagement across different countries.

Street Address:

330 El Camino Real

City:

Tustin

State/Province:

CA

Country:

USA