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Mor Furniture for Less's Overview

Total employees344
HeadquartersSan Diego
Founded1977

Mor Furniture for Less is a prominent furniture retailer founded in 1977, primarily serving customers across the Western United States. The company offers a wide selection of home furnishings, including living room, dining room, bedroom furniture, mattresses, kids' furniture, and home accents. Known for its 'More Value, More Style' approach, Mor Furniture for Less aims to provide quality furniture at affordable prices, often featuring large showrooms and frequent promotions. They emphasize a hassle-free shopping experience with services like next-day delivery and financing options. The company was acquired by Healthcare Co. Ltd., a Chinese mattress and furniture manufacturer, in 2016, enabling further growth and market reach.

Where is Mor Furniture for Less's Headquarters?

HQ Function

The headquarters serves as the central administrative and strategic hub, overseeing operations, marketing, merchandising, finance, human resources, and corporate strategy for all retail locations.

Notable Features:

The facility is likely a modern corporate office designed for administrative efficiency and collaboration, rather than a public-facing architectural landmark. It supports the extensive retail network.

Work Culture:

The work culture at the headquarters likely reflects the retail industry's dynamic nature, with a focus on customer satisfaction, sales growth, operational efficiency, and brand development. It would foster teamwork and a results-driven environment.

HQ Significance:

The San Diego headquarters is crucial for orchestrating the company's multi-state retail operations, managing inventory, developing marketing campaigns, and guiding the overall business strategy and expansion.

Values Reflected in HQ: The headquarters likely reflects values of efficiency, customer focus, and teamwork, essential for supporting a large retail chain aiming to provide value and style.

Location:

Mor Furniture for Less primarily operates within the Western United States, with numerous retail stores across California, Arizona, Nevada, Washington, Oregon, Idaho, and New Mexico. While its direct operations are US-based, its parent company, Healthcare Co. Ltd., is headquartered in China, giving it an indirect global connection for sourcing and manufacturing capabilities.

Street Address:

7071 Consolidated Way

City:

San Diego

State/Province:

CA

Country:

USA

Mor Furniture for Less's Global Presence

Phoenix, AZ, USA

Address: 4801 E. Ray Road, Phoenix, AZ 85044 (Example of a major retail store and showroom)

To cater to the home furnishing needs of the Greater Phoenix population, providing accessible and affordable furniture options and supporting regional sales targets.

Seattle, WA, USA

Address: 17601 Southcenter Pkwy, Tukwila, WA 98188 (Example of a major retail store and showroom)

To establish a strong brand presence and market share in the Pacific Northwest, meeting the demands of consumers in this key urban region.

Spokane, WA, USA

Address: 121 E. Montgomery Ave, Spokane, WA 99207 (Example of a retail store)

To serve the Inland Northwest market, extending the company's reach and providing furniture solutions to communities outside of major coastal cities.

Boise, ID, USA

Address: 300 N Milwaukee St, Boise, ID 83704 (Example of a retail store)

To capture market share in the growing Boise metropolitan area and serve as a key furniture provider in Idaho.

Buying Intent Signals for Mor Furniture for Less

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Mor Furniture for Less

As of April 2025, Mor Furniture for Less' leadership includes:

Robert (Bob) Gottlieb - Chief Executive Officer (Often cited prior to or around acquisition period)
Paul Frankel - President (Often cited prior to or around acquisition period)
Sam Zavary - Founder

Investors of Mor Furniture for Less

Mor Furniture for Less has been backed by several prominent investors over the years, including:

Healthcare Co. Ltd. (via its US subsidiary Healthcare (USA) Holding Co., Inc.)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Publicly available information on executive new hires or exits at Mor Furniture for Less in the last 12 months is limited, as it is a privately held subsidiary. Major leadership changes are typically announced in industry publications if significant.

Technology (Tech Stack) used by Mor Furniture for Less

Discover the tools Mor Furniture for Less uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Mor Furniture for Less Email Formats and Examples

Common email formats for Mor Furniture for Less likely follow standard corporate patterns. The most probable formats would be [first_initial][last]@morfurniture.com or [first].[last]@morfurniture.com.

[first_initial][last]@morfurniture.com or [first].[last]@morfurniture.com

Format

jdoe@morfurniture.com

Example

70%

Success rate

News and media

Furniture TodayNovember 15, 2016

Mor Furniture for Less news title: Healthcare Co. Ltd. completes acquisition of Mor Furniture for Less

Nantong, China-based Healthcare Co. Ltd. has completed its acquisition of Top 100 company Mor Furniture for Less through its U.S. subsidiary, Healthcare (USA) Holding Co., Inc. The deal expands Healthcare Co.'s footprint in the U.S. retail market....more

Sleep RetailerSeptember 1, 2023

Mor Furniture for Less news title: Mor Furniture for Less Names New VP of Merchandising for Bedding

Mor Furniture for Less has appointed industry veteran Angelique "Angel" Miller as its new vice president of merchandising for bedding. Miller brings over 20 years of experience in the mattress and furniture industry to her new role....more

PRNewswire (via Mor Furniture for Less)August 1, 2017

Mor Furniture for Less news title: Mor Furniture For Less Celebrates 40 Years Of Providing More Value And More Style To West Coast Consumers

Mor Furniture for Less, one of the West Coast's largest independently-owned family furniture retailers, announced its 40th anniversary. Founded in 1977 in San Diego, California, the company has grown from a single waterbed store to a full-line furniture retailer with 32 stores in 7 states....more

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