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MoPub was a leading mobile application advertising exchange and mediation platform, offering publishers tools to manage and monetize their ad inventory. Founded in 2010, it provided a comprehensive suite of solutions including an ad server, a real-time bidding (RTB) exchange (MoPub Marketplace), and network mediation. MoPub was acquired by Twitter in 2013 to bolster Twitter's mobile advertising capabilities. In October 2021, Twitter announced the sale of MoPub to AppLovin Corporation for $1.05 billion. AppLovin subsequently integrated MoPub's features into its own MAX platform and completed the shutdown of MoPub services by March 31, 2022.
Served as the primary operational hub for MoPub's engineering, product development, sales, and marketing efforts while under Twitter's ownership. Strategic decisions and global coordination were centered here.
As part of Twitter's HQ, MoPub's teams would have benefited from a state-of-the-art tech campus environment, including collaborative workspaces, modern amenities, and extensive employee facilities.
MoPub was known for its innovative and agile culture, characteristic of the ad-tech industry. Even within Twitter, it aimed to maintain a focus on publisher empowerment and data-driven advertising solutions, fostering a collaborative and technically-driven environment.
This location was significant as it represented MoPub's integration into a major social media platform (Twitter), providing resources and scale, before its eventual sale and discontinuation as a standalone brand.
Prior to its shutdown, MoPub had a significant global footprint, supporting mobile app publishers and advertisers worldwide. Key functions supported globally included sales, publisher account management, technical support, business development, and engineering. Operations were strategically located in North America, Europe (EMEA), and Asia-Pacific (APAC) to serve a diverse international client base.
1355 Market Street, Suite 900
San Francisco
CA
USA
Address: Specific addresses varied over time; operations were often co-located with Twitter's New York offices (e.g., in Chelsea).
To expand MoPub's reach and provide localized support to app developers, publishers, and demand partners in the vibrant East Coast advertising and tech scene.
Address: Typically co-located with Twitter's UK offices.
To manage and grow MoPub's presence in the European mobile advertising market, catering to diverse regional needs.
Address: Co-located with Twitter's APAC headquarters.
To tap into the rapidly growing mobile market in APAC and provide tailored solutions for regional app developers and advertisers.
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As of April 2025, MoPub has been acquired by AppLovin' leadership includes:
MoPub has been acquired by AppLovin has been backed by several prominent investors over the years, including:
In the 12-18 months preceding its March 2022 shutdown, executive changes and team structures at MoPub were overwhelmingly dictated by its acquisition by AppLovin from Twitter (announced October 2021, closed January 2022). The primary focus was on integrating MoPub's technology and client base into AppLovin's MAX platform, leading to the dissolution of MoPub's distinct executive team and operational structure.
Discover the tools MoPub has been acquired by AppLovin uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Historically, before and during its time as part of Twitter, MoPub likely used common corporate email formats. Post-acquisition by Twitter, email addresses would align with Twitter's infrastructure (e.g., @twitter.com for employees working on MoPub). After the AppLovin acquisition and subsequent shutdown, MoPub-specific email addresses became defunct.
A common historical format for MoPub could have been [first_initial][last]@mopub.com (e.g., jdoe@mopub.com) or [first].[last]@mopub.com.
Format
example: jsmith@mopub.com (historical hypothetical)
Example
65%
Success rate
AppLovin Corporation • October 6, 2021
AppLovin Corporation announced it has entered into a definitive agreement with Twitter to acquire MoPub for approximately $1.05 billion in cash. The acquisition was aimed at enhancing AppLovin's MAX mediation solution and expanding its market reach....more
AppLovin Corporation • January 3, 2022
AppLovin announced the completion of its acquisition of MoPub from Twitter. The company outlined plans to integrate MoPub's reach and product features into AppLovin's existing platform to create a more robust solution for mobile app publishers....more
AppLovin Help Center / Industry News • February 2, 2022
AppLovin detailed the timeline for the MoPub platform shutdown, guiding publishers on migration to AppLovin MAX. The MoPub services were set to be deprecated with full shutdown by March 31, 2022, for most services, and ad serving sunsetted by April 8, 2022....more
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