What Does MoPub has been acquired by AppLovin Do?

Total employees31
HeadquartersSan Francisco
Founded2010

MoPub was a leading mobile application advertising exchange and mediation platform, offering publishers tools to manage and monetize their ad inventory. Founded in 2010, it provided a comprehensive suite of solutions including an ad server, a real-time bidding (RTB) exchange (MoPub Marketplace), and network mediation. MoPub was acquired by Twitter in 2013 to bolster Twitter's mobile advertising capabilities. In October 2021, Twitter announced the sale of MoPub to AppLovin Corporation for $1.05 billion. AppLovin subsequently integrated MoPub's features into its own MAX platform and completed the shutdown of MoPub services by March 31, 2022.

Where Is MoPub has been acquired by AppLovin's Headquarters?

HQ Function

Served as the primary operational hub for MoPub's engineering, product development, sales, and marketing efforts while under Twitter's ownership. Strategic decisions and global coordination were centered here.

Notable Features:

As part of Twitter's HQ, MoPub's teams would have benefited from a state-of-the-art tech campus environment, including collaborative workspaces, modern amenities, and extensive employee facilities.

Work Culture:

MoPub was known for its innovative and agile culture, characteristic of the ad-tech industry. Even within Twitter, it aimed to maintain a focus on publisher empowerment and data-driven advertising solutions, fostering a collaborative and technically-driven environment.

HQ Significance:

This location was significant as it represented MoPub's integration into a major social media platform (Twitter), providing resources and scale, before its eventual sale and discontinuation as a standalone brand.

Values Reflected in HQ: The operational environment likely reflected values of innovation in mobile technology, scalability, and integration within a larger tech ecosystem.

Location:

Prior to its shutdown, MoPub had a significant global footprint, supporting mobile app publishers and advertisers worldwide. Key functions supported globally included sales, publisher account management, technical support, business development, and engineering. Operations were strategically located in North America, Europe (EMEA), and Asia-Pacific (APAC) to serve a diverse international client base.

Street Address:

1355 Market Street, Suite 900

City:

San Francisco

State/Province:

CA

Country:

USA

Where Else Does MoPub has been acquired by AppLovin Operate Around the World?

New York, NY, USA

Address: Specific addresses varied over time; operations were often co-located with Twitter's New York offices (e.g., in Chelsea).

To expand MoPub's reach and provide localized support to app developers, publishers, and demand partners in the vibrant East Coast advertising and tech scene.

London, United Kingdom

Address: Typically co-located with Twitter's UK offices.

To manage and grow MoPub's presence in the European mobile advertising market, catering to diverse regional needs.

Singapore

Address: Co-located with Twitter's APAC headquarters.

To tap into the rapidly growing mobile market in APAC and provide tailored solutions for regional app developers and advertisers.

Buying Intent Signals for MoPub has been acquired by AppLovin

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading MoPub has been acquired by AppLovin? Meet the Executive Team

As of April 2025, MoPub has been acquired by AppLovin' leadership includes:

Jim Payne - Co-founder & CEO (at MoPub); later VP, Product, Exchange (at Twitter)
Bryan Atwood - Co-founder & CTO (at MoPub)
Nafis Jamal - Co-founder & Chief Architect (at MoPub)
Janae Redmond - Former VP, Global Sales & Operations (at MoPub); later Head of MoPub (at Twitter)
Robin Wheeler - Former GM of MoPub (at Twitter, leading up to AppLovin acquisition)

Who's Investing in MoPub has been acquired by AppLovin?

MoPub has been acquired by AppLovin has been backed by several prominent investors over the years, including:

Accel Partners
Harrison Metal Capital
JAFCO Ventures
Iris Capital (now Orange Ventures)
SV Angel

What Leadership Changes Has MoPub has been acquired by AppLovin Seen Recently?

Hire0
Exits0

In the 12-18 months preceding its March 2022 shutdown, executive changes and team structures at MoPub were overwhelmingly dictated by its acquisition by AppLovin from Twitter (announced October 2021, closed January 2022). The primary focus was on integrating MoPub's technology and client base into AppLovin's MAX platform, leading to the dissolution of MoPub's distinct executive team and operational structure.

Departures

MoPub Leadership Team (e.g., Robin Wheeler, GM of MoPub under Twitter), With the AppLovin acquisition and subsequent shutdown of MoPub, existing leadership roles within the MoPub unit ceased. Executives either transitioned to new roles within AppLovin, Twitter, or departed.

What Technology (Tech Stack) Is Used byMoPub has been acquired by AppLovin?

Discover the tools MoPub has been acquired by AppLovin uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

MoPub has been acquired by AppLovin Email Formats and Examples

Historically, before and during its time as part of Twitter, MoPub likely used common corporate email formats. Post-acquisition by Twitter, email addresses would align with Twitter's infrastructure (e.g., @twitter.com for employees working on MoPub). After the AppLovin acquisition and subsequent shutdown, MoPub-specific email addresses became defunct.

A common historical format for MoPub could have been [first_initial][last]@mopub.com (e.g., jdoe@mopub.com) or [first].[last]@mopub.com.

Format

example: jsmith@mopub.com (historical hypothetical)

Example

65%

Success rate

What's the Latest News About MoPub has been acquired by AppLovin?

AppLovin CorporationOctober 6, 2021

AppLovin Announces Agreement to Acquire MoPub, Accelerating Growth for Mobile App Ecosystem

AppLovin Corporation announced it has entered into a definitive agreement with Twitter to acquire MoPub for approximately $1.05 billion in cash. The acquisition was aimed at enhancing AppLovin's MAX mediation solution and expanding its market reach....more

AppLovin CorporationJanuary 3, 2022

AppLovin Completes Acquisition of MoPub from Twitter

AppLovin announced the completion of its acquisition of MoPub from Twitter. The company outlined plans to integrate MoPub's reach and product features into AppLovin's existing platform to create a more robust solution for mobile app publishers....more

AppLovin Help Center / Industry NewsFebruary 2, 2022

MoPub Sunset Timeline and Next Steps for Publishers

AppLovin detailed the timeline for the MoPub platform shutdown, guiding publishers on migration to AppLovin MAX. The MoPub services were set to be deprecated with full shutdown by March 31, 2022, for most services, and ad serving sunsetted by April 8, 2022....more

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