What Does Mopinion Do?

Total employees27
HeadquartersRotterdam
Founded2013

Mopinion is an all-in-one user feedback platform that helps digital-first enterprises listen, understand, and act across all digital touchpoints (web, mobile app, and email). Thousands of digital marketers, product managers, and UX designers use Mopinion to make confident, data-backed decisions that improve the customer experience. With Mopinion, users gain insights into why customers do what they do, enabling them to create better digital experiences and drive business growth.

Where Is Mopinion's Headquarters?

HQ Function

The Rotterdam HQ serves as the central hub for Mopinion's global operations, including product development, engineering, sales, marketing, customer support, and administrative functions.

Notable Features:

Located in the 'Groothandelsgebouw', an iconic multi-tenant business building adjacent to Rotterdam Central Station, offering modern office spaces with excellent connectivity and historical significance.

Work Culture:

Mopinion fosters a collaborative, innovative, and customer-centric work culture. The HQ environment encourages open communication, continuous learning, agile methodologies, and a proactive approach to solving customer feedback challenges.

HQ Significance:

The headquarters in Rotterdam is significant due to its access to a strong technology talent pool, its central European location facilitating client and partner engagement, and its presence within a dynamic tech and business ecosystem.

Values Reflected in HQ: The choice of a dynamic, well-connected, and historically rich location reflects Mopinion's values of innovation, growth, and resilience, while its modern office setup emphasizes efficiency, collaboration, and a forward-thinking mindset.

Location:

Mopinion serves a global clientele, providing its user feedback platform to enterprises across diverse industries worldwide. Key functions supported globally include 24/7 customer support for critical issues (via various channels), a multi-language platform and feedback collection capabilities, global data hosting options (e.g., EU, US data centers to comply with regional data privacy regulations), and dedicated sales and account management teams covering different international regions. Their technology empowers businesses everywhere to capture, analyze, and act on user feedback from any digital channel.

Street Address:

Weena 505 (Office C05-132 & D01-128)

City:

Rotterdam

State/Province:

Zuid-Holland

Country:

Netherlands

Where Else Does Mopinion Operate Around the World?

North America (Distributed)

Address: Not a fixed physical office; team operates remotely across various locations.

To expand Mopinion's footprint in the North American market, cater to regional customer needs effectively, provide timely support across different time zones, and build strong customer relationships.

Buying Intent Signals for Mopinion

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Mopinion? Meet the Executive Team

As of April 2025, Mopinion' leadership includes:

Udesh Jadnanansing - Co-founder & Managing Partner
Kees Wolters - Co-founder & Managing Partner
Floris Lameijer - Co-founder & Managing Partner

Who's Investing in Mopinion?

Mopinion has been backed by several prominent investors over the years, including:

Bootstrapped (No external institutional investors reported)

What Leadership Changes Has Mopinion Seen Recently?

Hire0
Exits0

No major executive hires or exits have been publicly announced by Mopinion in the last 12 months. The leadership team, primarily composed of its co-founding partners, appears stable.

What Technology (Tech Stack) Is Used byMopinion?

Discover the tools Mopinion uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Mopinion Email Formats and Examples

Mopinion primarily utilizes the email format [first].[last]@mopinion.com (e.g., john.doe@mopinion.com). This is a common and professional email structure for communication within the company and with external parties.

[first].[last]@mopinion.com

Format

jane.doe@mopinion.com

Example

85%

Success rate

What's the Latest News About Mopinion?

Mopinion Blog / G2April 4, 2024

Mopinion Shines as Leader in G2 Spring 2024 Reports for Feedback Analytics and Conversion Rate Optimization

Mopinion has been recognized as a Leader in multiple categories in G2's Spring 2024 Grid Reports, including Feedback Analytics and Conversion Rate Optimization. This recognition is based on verified user reviews and Mopinion's significant market presence....more

Mopinion Blog / GartnerMarch 7, 2024

Mopinion Recognized in 2024 Gartner® Critical Capabilities for Voice of the Customer Report

Mopinion announced its recognition in the 2024 Gartner Critical Capabilities for Voice of the Customer report. This acknowledgment highlights Mopinion's strengths and capabilities in providing comprehensive VoC solutions for enterprises to capture and analyze customer feedback effectively....more

Mopinion BlogJanuary 30, 2024

Mopinion Rolls Out January 2024 Product Updates Enhancing User Experience and Reporting

Mopinion released its January 2024 product updates, which included improvements to feedback form building, advanced data reporting capabilities, and user interface enhancements. These updates aim to streamline the feedback management process and provide deeper insights for its users....more

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