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moovel Group
What Does moovel Group Do?
moovelgroup was a pioneering company in the Mobility-as-a-Service (MaaS) sector, operating as a subsidiary of Daimler AG (now Mercedes-Benz Group). It focused on developing digital solutions to simplify urban mobility, offering apps that allowed users to search, book, and pay for various transportation options, including public transit, car-sharing, bike-sharing, and ride-hailing services. Key products included the moovel app in Germany and ReachNow in North America (operated by moovel North America). While the moovel brand has largely been integrated into other ventures or discontinued following strategic realignments and acquisitions (such as the merger of Daimler and BMW's mobility services into YOUR NOW, and the acquisition of its B2B transit business by Swiftly Inc.), its contributions laid significant groundwork for the MaaS industry.
Where Is moovel Group's Headquarters?
HQ Function
The Stuttgart headquarters served as the global nerve center, overseeing corporate strategy, core product development for European MaaS solutions, engineering leadership, and central administrative operations.
Notable Features:
Offices were typically modern, open-plan spaces designed to foster agile development, collaboration, and innovation, often situated in locations that encouraged interaction with the broader tech and mobility ecosystem.
Work Culture:
During its operational peak, moovelgroup cultivated a work culture that blended the stability and resources of its corporate parent (Daimler AG) with the dynamism and agility of a tech startup. There was a strong emphasis on innovation, user-centric design, cross-functional teamwork, and tackling complex urban mobility challenges.
HQ Significance:
The Stuttgart HQ was strategically significant due to its direct link with Daimler AG, providing access to extensive automotive expertise, research, and resources. Its location in a key European innovation center also facilitated partnerships and talent acquisition.
Values Reflected in HQ: The headquarters and office environments aimed to reflect moovel's core values of innovation, connectivity, sustainability, and a commitment to simplifying and improving urban transportation for users.
Location:
moovelgroup primarily operated with a significant presence in Europe (with a strong focus on Germany) and North America (United States). Its global functions revolved around developing and deploying Mobility-as-a-Service (MaaS) platforms. This included software engineering for multimodal journey planning and mobile ticketing apps, establishing partnerships with cities and public transit agencies, data analytics to understand and optimize urban mobility patterns, and marketing its integrated transportation solutions. While the moovel brand's direct global presence has diminished due to strategic restructuring and acquisitions, its technological innovations and MaaS concepts have had a lasting influence on the global urban mobility sector.
Street Address:
Marienplatz 11A (Stuttgart office; other locations existed)
City:
Stuttgart
State/Province:
Baden-Württemberg
Country:
Germany
Where Else Does moovel Group Operate Around the World?
Portland, Oregon, USA
Address: 1200 NW Naito Pkwy, Suite 110, Portland, OR 97209 (Historical address for moovel North America)
Spearheaded MaaS expansion and operations in North America, with key activities in cities like Portland and Seattle. It also developed white-label mobility solutions for public transit authorities in the region before its B2B assets were acquired by Swiftly Inc.
Berlin, Germany
Address: c/o Factory Berlin Görlitzer Park, Lohmühlenstraße 65, 12435 Berlin (One of their known locations)
Contributed significantly to the core moovel platform and app development for German and European markets. Engaged with the local startup ecosystem to foster innovation and explore new mobility concepts.
Hamburg, Germany
Address: Specific street address not widely publicized, but office presence confirmed historically.
Aided moovel's service expansion and operational management in the Northern German region, potentially collaborating with local transport providers, maritime-related mobility services, and urban mobility initiatives in Hamburg.
Buying Intent Signals for moovel Group
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Who's Leading moovel Group? Meet the Executive Team
As of April 2025, moovel Group' leadership includes:
Who's Investing in moovel Group?
moovel Group has been backed by several prominent investors over the years, including:
What Leadership Changes Has moovel Group Seen Recently?
As moovelgroup was significantly restructured, with its operations and assets either integrated into the YOUR NOW joint venture (between BMW and Mercedes-Benz), shut down (e.g., ReachNow), or acquired (e.g., B2B transit unit by Swiftly Inc.) largely prior to the last 24 months, there are no direct executive hires or exits attributable to 'moovelgroup' as a distinct, active entity within the last 12 months. Leadership changes now occur within the successor or acquiring companies.
What Technology (Tech Stack) Is Used bymoovel Group?
Discover the tools moovel Group uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
moovel Group Email Formats and Examples
During its operational period, moovelgroup likely used standard corporate email formats. Common patterns include combinations of first name, last name, and initials. Given the company's restructuring, @moovel.com email addresses are no longer actively used for a broad employee base.
firstname.lastname@moovel.com or f.last@moovel.com or finitiallastname@moovel.com
Format
example: jane.doe@moovel.com or j.doe@moovel.com
Example
60%
Success rate
What's the Latest News About moovel Group?
Mass Transit Magazine • October 27, 2020
Swiftly Inc. Acquires moovel North America's B2B Public Transit Technology
Swiftly Inc., through its parent company Strategic Mapping Inc., acquired the North American B2B business unit of moovel. This included its widely adopted products for public transit agencies, such as a mobility analytics platform and automatic passenger counting solutions, enhancing Swiftly's offerings in the transit tech space....more
GeekWire • May 19, 2020
ReachNow, moovel's North American Service, Ceases Operations
ReachNow, the car-sharing and mobility service operated by moovel North America (a joint venture of BMW and Daimler), announced its shutdown in Seattle and Portland. This decision was part of a broader strategic realignment of the YOUR NOW mobility services....more
Mercedes-Benz Group Media • February 22, 2019
Daimler AG and BMW Group Launch 'YOUR NOW' Joint Mobility Venture, Integrating moovel
Daimler AG and BMW Group officially launched their comprehensive joint mobility company, branded as YOUR NOW. This €1 billion venture consolidated their existing services in car-sharing (Share Now), ride-hailing (Free Now), parking (Park Now), charging (Charge Now), and multimodal platforms (Reach Now, into which moovel's MaaS expertise was integrated)....more
Daimler Global Media Site (Archival) • September 4, 2015
Daimler Launches moovel App: The City in Your Hands
Daimler announced the launch of its new mobility app 'moovel,' which allowed users to compare various mobility options like car2go, Flinkster, Deutsche Bahn, and taxis, and book and pay for them directly. This marked a significant step for Daimler in the MaaS market....more
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