What Does Moosend Do?

Total employees25
HeadquartersLondon
Founded2012

Moosend is an affordable and user-friendly email marketing and marketing automation platform designed to help businesses of all sizes grow. It offers features like a drag-and-drop email editor, automation workflows, segmentation, landing pages, subscription forms, and detailed reporting. For users, this means an accessible way to manage email campaigns, nurture leads, and engage with their audience effectively without a steep learning curve. Moosend was acquired by Sitecore in 2021 and is now known as Sitecore Send, integrating its powerful capabilities into Sitecore's broader digital experience platform.

Where Is Moosend's Headquarters?

HQ Function

Served as the official registered office and a hub for business development, sales, and marketing operations in the UK and Europe. Core product development and engineering were significantly based in Athens, Greece.

Notable Features:

As a registered office, International House provides professional business services. Moosend's operational environments, particularly in Athens, focused on collaborative and modern tech workspaces designed to foster innovation.

Work Culture:

Moosend fostered a culture of innovation, collaboration, customer-centricity, and agility, typical of a growing tech startup. Emphasis was placed on empowering employees and delivering a high-quality, user-friendly product.

HQ Significance:

The London presence was crucial for establishing Moosend in the competitive European market and providing a base for international operations. The Athens office was key for talent acquisition in engineering and product development, forming the technical backbone of the company.

Values Reflected in HQ: The dual presence reflected a commitment to global reach (London) and strong technical foundations (Athens), valuing both market accessibility and product excellence. The focus was on creating an environment conducive to creating simple yet powerful marketing tools.

Location:

While Moosend's primary physical offices were in London and Athens, its platform served a global customer base across numerous countries. As Sitecore Send, its reach is further expanded through Sitecore's extensive global network. This supports businesses worldwide with email marketing and automation solutions, localized customer support, and robust cloud infrastructure to ensure reliable service delivery across all regions.

Street Address:

International House, 24 Holborn Viaduct

City:

London

State/Province:

England

Country:

United Kingdom

Where Else Does Moosend Operate Around the World?

Athens, Attica/Greece

Address: Leoforos Kifisias 125-127, Athina 115 24, Greece (Representative address for Greek operations)

Core technology development, platform innovation, and operational support for the global user base. Benefited from the growing tech ecosystem in Athens to drive product excellence.

Buying Intent Signals for Moosend

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Moosend? Meet the Executive Team

As of April 2025, Moosend' leadership includes:

Yannis Psarras - Co-founder & Former CEO (Transitioned to Senior Director, Product Management at Sitecore post-acquisition)
Panos Melissaropoulos - Co-founder & Former COO/CTO (Transitioned to Senior Director Of Engineering at Sitecore post-acquisition)

Who's Investing in Moosend?

Moosend has been backed by several prominent investors over the years, including:

Acquired by Sitecore in May 2021. Prior to acquisition, Moosend was largely bootstrapped, focusing on organic growth.

What Leadership Changes Has Moosend Seen Recently?

Hire0
Exits0

Following its acquisition by Sitecore in May 2021, Moosend's leadership transitioned into Sitecore. In the last 12 months, there have been no major publicly announced Moosend-specific executive hires or exits, as it now operates as Sitecore Send. Any leadership changes relevant to the product line would be part of Sitecore's broader executive team announcements and strategic movements.

What Technology (Tech Stack) Is Used byMoosend?

Discover the tools Moosend uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Moosend Email Formats and Examples

Historically, Moosend's email formats likely followed common business patterns such as [first].[last]@[companydomain].com or [first_initial][last]@[companydomain].com. Since the acquisition and rebranding to Sitecore Send, communications would originate from Sitecore email addresses, adhering to Sitecore's corporate email structure.

[first].[last]@moosend.com or [f][last]@moosend.com (historical patterns)

Format

y.psarras@moosend.com (hypothetical example based on a common past format)

Example

70%

Success rate

What's the Latest News About Moosend?

TechCrunchMay 5, 2021

Sitecore Scoops Up Moosend to Add Marketing Automation to its Digital Experience Platform

Sitecore announced its acquisition of Moosend, an email marketing automation platform. This strategic move is aimed at enhancing Sitecore's digital experience platform by integrating Moosend's robust and user-friendly capabilities, enabling marketers to more effectively create, manage, and automate personalized customer communication....more

Sitecore Official WebsiteOctober 26, 2021

Introducing Sitecore Send: Powering Personalized Customer Journeys

Sitecore officially launched Sitecore Send, built upon the technology acquired from Moosend. This new addition to the Sitecore Engagement Cloud empowers marketers with sophisticated email marketing, automation, and personalization tools designed to help businesses deliver tailored customer experiences at scale....more

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