Moooi
Moooi's Overview
Moooi is a Dutch design powerhouse celebrated for its innovative, playful, and rebellious approach to furniture, lighting, and interior accessories. Co-founded in 2001 by Marcel Wanders and Casper Vissers, Moooi's mission is to 'create a life extraordinary' by producing timeless, iconic designs that blend artistry with functionality. The brand is known for its collaborations with both world-renowned designers and emerging talents, consistently pushing the boundaries of conventional design to inspire wonder and creativity in homes, offices, and public spaces globally.
Where is Moooi's Headquarters?
HQ Function
The Breda headquarters serves as the nerve center for Moooi's global operations, including design and product development, marketing, sales strategy, and administration. It also houses a significant brand store and showroom.
Notable Features:
The Breda location features an expansive and inspiring showroom, often referred to as the Moooi Showroom & Brand Store Breda. This space is meticulously designed to showcase Moooi's eclectic collections, embodying the brand's artistic and theatrical identity. It often hosts events and serves as a key destination for design professionals and enthusiasts.
Work Culture:
The work culture at Moooi's HQ is characterized by creativity, innovation, and a collaborative spirit. It fosters an environment where challenging conventions and exploring new design frontiers are encouraged, aligning with the brand's ethos of 'a life extraordinary'.
HQ Significance:
Moooi's Breda headquarters is profoundly significant as it's the heart of the brand's creative vision and operational management. It symbolizes Moooi's Dutch design heritage while projecting its international ambitions, acting as a crucial hub for its global network.
Values Reflected in HQ: The headquarters' design and atmosphere strongly reflect Moooi's core values: audacity, playfulness, beauty, and innovation. The curated spaces and product displays aim to inspire and provoke emotion, showcasing a commitment to artistic expression and high-quality design.
Location:
Moooi boasts a significant global footprint, with its designs available in over 80 countries. This is supported by a network of flagship showrooms and brand stores in key international cities like Amsterdam, New York, London, and Tokyo, alongside numerous partnerships with high-end retailers and dealers worldwide. Moooi actively participates in major international design fairs (e.g., Salone del Mobile in Milan) and supports global functions including marketing, sales, distribution, and project specification for residential, hospitality, and commercial projects across continents.
Street Address:
Minervum 7003
City:
Breda
State/Province:
North Brabant
Country:
The Netherlands
Moooi's Global Presence
New York, NY, USA
Address: 36 E 31st St, New York, NY 10016, USA
To strengthen Moooi's brand presence and market share in the United States, providing a direct touchpoint for experiencing their designs and fostering relationships with regional partners and clientele.
London, UK
Address: 23 Great Titchfield St, London W1W 7PA, UK (The Moooi Store London is located within the Moroso Showroom)
To engage with the dynamic UK design market, facilitating project collaborations and retail sales, and enhancing brand visibility in Europe.
Amsterdam, The Netherlands
Address: Utrechtsestraat 145-147, 1017 VM Amsterdam, The Netherlands
To reinforce Moooi's roots in Dutch design leadership, providing a prime retail and brand experience in its home country, and connecting with a cosmopolitan audience.
Tokyo, Japan
Address: KHR-1F 3-7-13 Kita Aoyama, Minato-ku, Tokyo, Japan (Moooi Tokyo Showroom)
To expand Moooi's reach in the Asian market, offering a local point of contact and showcasing their unique design philosophy to Japanese designers, architects, and consumers.
Buying Intent Signals for Moooi
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Executive Team of Moooi
As of April 2025, Moooi' leadership includes:
Investors of Moooi
Moooi has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
No major publicly announced executive hires or exits have been identified for Moooi within the last 12 months (as of late 2024). The core leadership team, including CEO Robin Bevers and Co-founder/Art Director Marcel Wanders, appears to remain consistent. Key executives like the CCO and CFO also seem to have stable tenures predating the last 12 months.
Technology (Tech Stack) used by Moooi
Discover the tools Moooi uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Moooi Email Formats and Examples
Moooi typically utilizes a common professional email format for its employees, generally based on their names. The most frequently observed pattern is the first name followed by a period and then the last name.
first.last@moooi.com
Format
jane.doe@moooi.com
Example
85%
Success rate
News and media
DesignWanted • April 16, 2024
Moooi Unveils AI-Generated Carpet Designs with EveryHuman at Milan Design Week 2024
During Milan Design Week 2024, Moooi collaborated with digital art platform EveryHuman to present 'Defy Gravity,' a collection of carpets featuring unique designs generated by artificial intelligence. This project highlighted Moooi's commitment to exploring the intersection of technology, art, and interior design....more
STIRworld • April 15, 2024
Moooi Presents 'Ode to Love' Installation at Milan Design Week 2024
Moooi captivated visitors at Milan Design Week 2024 with its 'Ode to Love' installation, an immersive experience that blended innovative design, advanced technology, and compelling storytelling to celebrate human connection and creativity. The installation also served as a platform to showcase new products and artistic concepts....more
Dezeen • February 20, 2024
Moooi launches physical version of Andrés Reisinger's viral Hortensia chair
Moooi collaborated with designer Andrés Reisinger to bring his digitally famous Hortensia Armchair into physical reality. The chair, known for its petal-like textile surface, represents a fusion of digital art and tangible design, further pushing Moooi's exploration of innovative materials and forms....more
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