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Moonfruit was a UK-based software as a service (SaaS) company renowned for its user-friendly, drag-and-drop website builder. Launched in 1999, it empowered individuals and small businesses to create professional-looking websites without requiring coding skills. The platform was particularly popular for its design flexibility and intuitive interface. In May 2012, Moonfruit was acquired by Yell Group (which later rebranded as Hibu) for approximately £18 million (around $29 million USD at the time). The acquisition aimed to bolster Yell's digital offerings to small and medium-sized enterprises (SMEs). Over time, the standalone Moonfruit platform was integrated into Hibu's broader suite of digital marketing services, and the original Moonfruit service was eventually phased out for new customers, with existing users migrated or supported through Hibu's ecosystem.
Served as the main operational hub for product development, software engineering, marketing, sales, and customer support for the Moonfruit website building platform.
Likely a modern, open-plan office typical of tech startups of its era, designed to foster collaboration and innovation. Specific architectural highlights are not prominently documented post-acquisition.
As a pioneering tech startup, Moonfruit's work culture was likely characterized by innovation, agility, a strong focus on user experience, and a collaborative, fast-paced environment. Employees were passionate about making web design accessible.
The London HQ was central to Moonfruit's growth and development as a leading DIY website builder in the UK and internationally before its strategic acquisition.
As a SaaS platform, Moonfruit's website builder was accessible online to users globally. Its primary customer base was concentrated in the United Kingdom, Europe, and North America. Support and marketing efforts were largely focused on English-speaking markets. Post-acquisition, its technology and user base were absorbed into Hibu's broader global digital services footprint.
Southwark Street (Specific building details are not widely public now, but they were in the Southwark area)
London
England
United Kingdom
No additional office locations available.
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As of April 2025, Moonfruit' leadership includes:
Moonfruit has been backed by several prominent investors over the years, including:
Moonfruit was acquired by Yell (now Hibu) in 2012 and no longer operates as an independent entity. Therefore, there are no executive hires or exits for Moonfruit in the last 12 months. Key leadership changes occurred at the time of its founding and acquisition.
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As Moonfruit no longer operates independently, its original corporate email addresses are not in active use. Historically, common formats for tech companies like Moonfruit would have been variations of first name, last name, or initials.
[first].[last]@moonfruit.com or [first_initial][last]@moonfruit.com (historical)
Format
jane.doe@moonfruit.com (example, historical)
Example
0 (The domain moonfruit.com is no longer used for active company operations)%
Success rate
TechCrunch • May 2, 2012
Yell Group (later Hibu) announced its acquisition of Moonfruit for approximately £18 million ($29 million). The move was aimed at strengthening Yell's digital services for small and medium-sized businesses....more
The Guardian • October 9, 2011
A profile on Moonfruit and its CEO Wendy Tan White, detailing the company's success in the DIY website building market, its innovative approach, and its user base of over 2.5 million, largely small businesses....more
Hibu Customer Communications / Industry Reports • Circa 2015-2017 (Estimated)
Following its acquisition by Hibu, the standalone Moonfruit website builder service was gradually deprecated. Existing users were typically offered migration paths to Hibu's own website building and digital marketing solutions as Hibu consolidated its product offerings....more
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