What Does Moonfruit Do?

Total employees18
HeadquartersLondon
Founded1999

Moonfruit was a UK-based software as a service (SaaS) company renowned for its user-friendly, drag-and-drop website builder. Launched in 1999, it empowered individuals and small businesses to create professional-looking websites without requiring coding skills. The platform was particularly popular for its design flexibility and intuitive interface. In May 2012, Moonfruit was acquired by Yell Group (which later rebranded as Hibu) for approximately £18 million (around $29 million USD at the time). The acquisition aimed to bolster Yell's digital offerings to small and medium-sized enterprises (SMEs). Over time, the standalone Moonfruit platform was integrated into Hibu's broader suite of digital marketing services, and the original Moonfruit service was eventually phased out for new customers, with existing users migrated or supported through Hibu's ecosystem.

Where Is Moonfruit's Headquarters?

HQ Function

Served as the main operational hub for product development, software engineering, marketing, sales, and customer support for the Moonfruit website building platform.

Notable Features:

Likely a modern, open-plan office typical of tech startups of its era, designed to foster collaboration and innovation. Specific architectural highlights are not prominently documented post-acquisition.

Work Culture:

As a pioneering tech startup, Moonfruit's work culture was likely characterized by innovation, agility, a strong focus on user experience, and a collaborative, fast-paced environment. Employees were passionate about making web design accessible.

HQ Significance:

The London HQ was central to Moonfruit's growth and development as a leading DIY website builder in the UK and internationally before its strategic acquisition.

Values Reflected in HQ: The HQ would have reflected Moonfruit's values of innovation, simplicity, user empowerment, and accessibility in web design.

Location:

As a SaaS platform, Moonfruit's website builder was accessible online to users globally. Its primary customer base was concentrated in the United Kingdom, Europe, and North America. Support and marketing efforts were largely focused on English-speaking markets. Post-acquisition, its technology and user base were absorbed into Hibu's broader global digital services footprint.

Street Address:

Southwark Street (Specific building details are not widely public now, but they were in the Southwark area)

City:

London

State/Province:

England

Country:

United Kingdom

Where Else Does Moonfruit Operate Around the World?

No additional office locations available.

Buying Intent Signals for Moonfruit

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Moonfruit? Meet the Executive Team

As of April 2025, Moonfruit' leadership includes:

Wendy Tan White - Co-founder & CEO
Eirik Pettersen - Co-founder & CTO
Joe White - Co-founder & COO

Who's Investing in Moonfruit?

Moonfruit has been backed by several prominent investors over the years, including:

Atlas Venture
Notion Capital

What Leadership Changes Has Moonfruit Seen Recently?

Hire0
Exits0

Moonfruit was acquired by Yell (now Hibu) in 2012 and no longer operates as an independent entity. Therefore, there are no executive hires or exits for Moonfruit in the last 12 months. Key leadership changes occurred at the time of its founding and acquisition.

What Technology (Tech Stack) Is Used byMoonfruit?

Discover the tools Moonfruit uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Moonfruit Email Formats and Examples

As Moonfruit no longer operates independently, its original corporate email addresses are not in active use. Historically, common formats for tech companies like Moonfruit would have been variations of first name, last name, or initials.

[first].[last]@moonfruit.com or [first_initial][last]@moonfruit.com (historical)

Format

jane.doe@moonfruit.com (example, historical)

Example

0 (The domain moonfruit.com is no longer used for active company operations)%

Success rate

What's the Latest News About Moonfruit?

TechCrunchMay 2, 2012

Moonfruit Acquired by Yell Group (Hibu)

Yell Group (later Hibu) announced its acquisition of Moonfruit for approximately £18 million ($29 million). The move was aimed at strengthening Yell's digital services for small and medium-sized businesses....more

The GuardianOctober 9, 2011

Moonfruit: the web wonder that Wendy built

A profile on Moonfruit and its CEO Wendy Tan White, detailing the company's success in the DIY website building market, its innovative approach, and its user base of over 2.5 million, largely small businesses....more

Hibu Customer Communications / Industry ReportsCirca 2015-2017 (Estimated)

Moonfruit Platform Gradually Phased Out Post-Hibu Acquisition

Following its acquisition by Hibu, the standalone Moonfruit website builder service was gradually deprecated. Existing users were typically offered migration paths to Hibu's own website building and digital marketing solutions as Hibu consolidated its product offerings....more

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