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Monte-Carlo Société des Bains de Mer
What Does Monte-Carlo Société des Bains de Mer Do?
Monte-Carlo Société des Bains de Mer (SBM) is a prestigious Monegasque company founded in 1863 by Sovereign Ordinance of Prince Charles III. It is a leading player in the European luxury tourism and gaming industry. SBM owns and operates an exclusive portfolio of assets in Monaco, including world-renowned casinos (such as the Casino de Monte-Carlo), luxury hotels (like the Hôtel de Paris Monte-Carlo and Hôtel Hermitage Monte-Carlo), high-end restaurants, vibrant nightlife venues, spas, and cultural institutions. The company plays a pivotal role in Monaco's economy and global image, offering unique and unforgettable experiences to an international clientele. Its activities span gaming, hospitality, MICE (Meetings, Incentives, Conferences, and Exhibitions), and real estate.
Where Is Monte-Carlo Société des Bains de Mer's Headquarters?
HQ Function
The headquarters serves as the central administrative and strategic hub for all SBM operations, overseeing its diverse portfolio of casinos, hotels, restaurants, and entertainment venues. It manages corporate strategy, finance, marketing, human resources, and development for the group.
Notable Features:
The headquarters is situated in an area renowned for its opulent architecture and historical significance, surrounded by SBM's flagship properties like the Casino de Monte-Carlo and the Hôtel de Paris Monte-Carlo. The buildings themselves often reflect Belle Époque architecture.
Work Culture:
The work culture at SBM headquarters emphasizes excellence, tradition, and innovation within the luxury hospitality and gaming sectors. It's a dynamic environment focused on providing exceptional guest experiences and upholding Monaco's prestigious image.
HQ Significance:
The headquarters' location in Place du Casino is iconic and symbolic of Monaco's luxury and entertainment identity, which SBM has cultivated for over a century. It's central to the company's operational and historical heart.
Values Reflected in HQ: The headquarters reflects values of prestige, excellence, heritage, and a commitment to the art of Monegasque living. Its location and the grandeur of the surrounding SBM properties underscore the company's dedication to luxury and exclusivity.
Location:
While Monte-Carlo Société des Bains de Mer's core operations, including its iconic casinos, luxury hotels, restaurants, and entertainment venues, are exclusively located in the Principality of Monaco, the company maintains a significant global presence through international marketing, sales representative offices (e.g., in New York and Dubai), and partnerships. Its brand attracts a high-end international clientele from around the world, supported by global promotional activities and a reputation for unparalleled luxury and unique experiences. SBM also participates in international tourism and gaming industry events to enhance its global visibility and network.
Street Address:
Place du Casino, BP 239
City:
Monte Carlo
State/Province:
N/A
Country:
Monaco
Where Else Does Monte-Carlo Société des Bains de Mer Operate Around the World?
New York, NY, USA
Address: Société des Bains de Mer, Inc., 50 West 57th Street, Suite 910, New York, NY 10019, USA
To engage with travel agencies, media, and potential high-net-worth clients in North America, driving tourism to Monaco and SBM properties.
Dubai, UAE
Address: Monte-Carlo SBM International S.A.R.L., Representative Office, The H Dubai, Office Tower, Level 17, Unit 1701, One Sheikh Zayed Road, Dubai, UAE
To develop business and attract affluent travelers from the Middle East to SBM's establishments in Monaco.
Buying Intent Signals for Monte-Carlo Société des Bains de Mer
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Monte-Carlo Société des Bains de Mer? Meet the Executive Team
As of April 2025, Monte-Carlo Société des Bains de Mer' leadership includes:
Who's Investing in Monte-Carlo Société des Bains de Mer?
Monte-Carlo Société des Bains de Mer has been backed by several prominent investors over the years, including:
What Leadership Changes Has Monte-Carlo Société des Bains de Mer Seen Recently?
Over the past year, Monte-Carlo SBM has seen significant leadership appointments aimed at strengthening its executive team. Key changes include the appointment of a new Group CFO, a new COO for Hotels, Restaurants and Wellness, and a new EVP for Sales & Marketing, following some notable departures and role consolidations in mid-2023.
Departures
New Appointments:
What Technology (Tech Stack) Is Used byMonte-Carlo Société des Bains de Mer?
Discover the tools Monte-Carlo Société des Bains de Mer uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Monte-Carlo Société des Bains de Mer Email Formats and Examples
Monte-Carlo Société des Bains de Mer (SBM) typically utilizes standardized email formats for its employees, often based on name combinations. The most common format observed or predicted for SBM is the first initial followed by a period and then the last name.
[first_initial].[lastname]@sbm.mc
Format
s.valeri@sbm.mc
Example
80%
Success rate
What's the Latest News About Monte-Carlo Société des Bains de Mer?
SBM Monte-Carlo Corporate • February 14, 2024
Monte-Carlo SBM Reports Strong Q3 2023-2024 Revenue Growth
Monte-Carlo Société des Bains de Mer announced its revenue for the first nine months of the 2023-2024 financial year, showing significant growth, particularly in the gaming and hotel sectors. The company highlighted a robust performance driven by increased tourism and successful events....more
HelloMonaco • April 5, 2024
SBM Unveils Ambitious New Club La Vigie and Restaurant Maona Monte-Carlo for Summer
Monte-Carlo SBM is revitalizing its summer offerings with the launch of a new exclusive club, 'Club La Vigie,' and the reopening of the iconic 'Maona Monte-Carlo' restaurant, promising unique festive and culinary experiences....more
Monaco Life • January 26, 2024
SBM reveals plans for Café de Paris transformation, including Amazonico restaurant
Monte-Carlo SBM announced major redevelopment plans for the iconic Café de Paris, which will include the introduction of the globally renowned Amazonico restaurant, aiming to enhance Monte Carlo's dining scene further....more
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