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Monica + Andy is a digitally native, vertically integrated children's apparel brand known for its GOTS-certified organic fabrics and thoughtful designs for babies and kids. Founded by a mom, the company emphasizes softness, safety, and sustainability, offering a range of clothing, blankets, and accessories. They aim to provide parents with trustworthy, high-quality products and a supportive community, often through their e-commerce platform and select physical 'Guideshop' locations.
Serves as the central hub for brand management, design, marketing, e-commerce operations, and customer service. The co-located Guideshop provides a direct retail touchpoint and community engagement space.
The Halsted Street location is a 'Guideshop,' combining corporate functions with a retail showroom. It's designed to be welcoming for families, often hosting classes and events for new and expectant parents.
Likely a creative, collaborative, and fast-paced environment, typical of a direct-to-consumer brand. Emphasis on customer satisfaction, product quality, and embodying the brand's family-friendly, organic ethos.
The Chicago HQ and flagship store anchors the brand in a key urban market, allowing for direct customer interaction and feedback, which is vital for product development and brand loyalty.
Monica + Andy primarily operates within the United States through its e-commerce platform and physical 'Guideshop' locations in key US cities. While their online store allows for international shipping to many countries, their physical presence and core operational focus are currently concentrated in the US. Global functions supported include international e-commerce fulfillment, digital marketing campaigns that may reach a global audience, and customer service capable of handling international inquiries.
2038 N Halsted St
Chicago
Illinois
USA
Address: 210 Columbus Ave, New York, NY 10023 (Upper West Side Guideshop)
To serve the significant parenting community in New York City, offering product trials, fittings, and fostering brand loyalty through in-person experiences.
Address: Oakbrook Center, 100 Oakbrook Center, Oak Brook, IL 60523 (Oakbrook Center Guideshop)
Expands brand reach beyond urban Chicago, tapping into the suburban family market and providing convenient access to products and brand experiences.
Address: Brookfield Place, 230 Vesey St, New York, NY 10281 (Brookfield Place Guideshop)
To enhance brand visibility in a high-traffic, upscale retail environment in Lower Manhattan, capturing a diverse customer base.
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As of April 2025, Monica + Andy' leadership includes:
Monica + Andy has been backed by several prominent investors over the years, including:
Specific executive movements at private companies like Monica + Andy are not always widely publicized. Based on publicly available information, there have been no major C-suite changes prominently announced in the last 12-18 months. Key leadership, including Founder Monica Royer, remains consistent.
Discover the tools Monica + Andy uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Monica + Andy likely uses common corporate email formats. While not publicly confirmed, formats such as [first].[last]@monicaandandy.com or [first_initial][last]@monicaandandy.com are standard. For customer service, they use hello@monicaandandy.com.
[first].[last]@monicaandandy.com or [first_initial][last]@monicaandandy.com
Format
jane.doe@monicaandandy.com
Example
70%
Success rate
PR Newswire • May 10, 2023
Monica + Andy announced a collaboration with Bailey's Blossoms for a new limited-edition swim collection. This partnership combines Monica + Andy's focus on quality fabrics with Bailey's Blossoms' trendy designs, aiming to offer stylish and comfortable swimwear for children....more
PR Newswire • August 3, 2022
Monica + Andy partnered with WallPops, a leader in peel and stick wallpaper, to launch a collection of nursery and kids' room wallpaper. The collection features Monica + Andy's signature playful prints and characters....more
Built In Chicago • February 1, 2022
Monica + Andy was featured as one of Built In Chicago's 50 Chicago Companies to Watch in 2022, recognized for its growth in the children's apparel market and its commitment to organic materials....more
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