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MoneyOwl is a Singapore-based financial advisory firm, a joint venture between NTUC Enterprise Co-operative Limited and Providend Ltd. It was established to provide accessible and conflict-free financial advice to Singaporeans, describing itself as a 'bionic' financial advisor that combines technology with human expertise. Their offerings historically included comprehensive financial planning, investment solutions (including CPF investments), insurance brokerage, and will-writing services. In a significant development, MoneyOwl announced in October 2023 that it would cease accepting new clients for its financial advisory and will-writing services from December 1, 2023, and would also stop new insurance and investment product sales. The company has assured that all existing client accounts, insurance policies, investment portfolios, and wills would continue to be fully serviced and supported. This strategic shift aims to ensure the long-term sustainability of support for its existing client base.
The headquarters serves as the central hub for all of MoneyOwl's operations, including client advisory services (for existing clients), technology development for their platform, marketing, and administrative functions.
Located within International Plaza, a prominent mixed-use development in Tanjong Pagar, offering modern office facilities and excellent connectivity via public transport.
MoneyOwl's work culture has been characterized by a client-centric approach, emphasizing ethical advice and the use of technology to enhance financial planning. It fosters collaboration between financial planners and tech teams to deliver its 'bionic' advisory model. With the recent strategic shift, the focus will be on diligent servicing of existing clients.
As the primary operational base, the headquarters is crucial for managing existing client relationships, maintaining their financial plans, and ensuring the smooth continuation of services as per their revised operational model.
MoneyOwl's operational focus and client services are exclusively concentrated within Singapore. They cater to residents and those with financial interests in Singapore (e.g., CPF matters). The company does not have an international operational presence or offices outside of Singapore.
10 Anson Road, #27-16 International Plaza
Singapore
N/A
Singapore
Address: MoneyOwl primarily operates from its headquarters at International Plaza in Singapore. It does not maintain other distinct, publicly listed branch office locations.
Focused on serving its existing client base within the Singaporean domestic market.
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As of April 2025, MoneyOwl' leadership includes:
MoneyOwl has been backed by several prominent investors over the years, including:
The most significant development affecting MoneyOwl has been its strategic decision in October 2023 to cease onboarding new clients and selling new products from December 1, 2023. While specific executive changes directly resulting from this shift in the immediate 12-month period post-announcement are not widely publicized, such strategic changes often lead to internal restructuring and role adjustments over time. No major C-suite hires or exits were prominently announced in the 12 months leading up to this query, beyond standard operational adjustments.
Discover the tools MoneyOwl uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
While MoneyOwl's specific internal email format isn't publicly disclosed for general staff, common corporate email structures are typically used. For key public-facing executives or general inquiries, specific email addresses might be available on their website or through official communications.
Common formats include [first].[last]@moneyowl.com.sg or [firstinitial][last]@moneyowl.com.sg. For general inquiries, info@moneyowl.com.sg or enquiries@moneyowl.com.sg are often used.
Format
example: j.doe@moneyowl.com.sg or enquiries@moneyowl.com.sg
Example
65%
Success rate
The Straits Times • October 20, 2023
MoneyOwl announced it will stop accepting new clients for its financial advisory and will-writing services from Dec 1, 2023, and also halt new insurance and investment sales. The company stated that existing client portfolios, insurance plans, and wills will continue to be serviced....more
Channel NewsAsia • October 20, 2023
Fintech company MoneyOwl will cease new sales and advisory services from Dec 1, citing the unprofitability of its business model in the mass market. Existing customers will continue to be supported....more
MoneyOwl Blog / Media Release (Illustrative - actual pre-Oct 2023 news would be different) • April 12, 2023
Prior to its strategic shift, MoneyOwl would regularly announce enhancements. For instance, they might have announced updates to their CPF investment advisory tools, aiming to help Singaporeans better manage their retirement funds through their platform. (Note: This is an illustrative example of news typical before their October 2023 announcement)....more
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