What Does Moneyfarm Do?

Total employees226
HeadquartersLondon
Founded2011

Moneyfarm is a European digital wealth management company that provides online financial advisory and investment services. It aims to make investing simpler and more accessible by offering personalized investment portfolios, managed by experts and powered by technology. Users can set financial goals, receive tailored advice, and track their investments through an intuitive platform. Moneyfarm caters to a range of investors, from beginners to more experienced individuals, looking for a convenient and transparent way to manage their money.

Where Is Moneyfarm's Headquarters?

HQ Function

Serves as the primary operational hub for Moneyfarm's UK and international activities, including strategic decision-making, technology development, customer support, and marketing operations.

Notable Features:

Located in Marylebone, a central and accessible part of London, featuring modern office space designed to foster collaboration.

Work Culture:

Moneyfarm promotes an innovative, agile, and customer-centric work culture. Emphasis is placed on teamwork, data-driven decisions, and continuous improvement in a dynamic fintech environment.

HQ Significance:

The London headquarters is crucial for Moneyfarm's presence in the UK, a key market, and serves as a base for its European expansion, talent acquisition, and engagement with the financial technology ecosystem.

Values Reflected in HQ: The choice of a central London location and modern office likely reflects Moneyfarm's values of accessibility, professionalism, innovation, and technological advancement.

Location:

Moneyfarm primarily operates in key European markets, including the United Kingdom, Italy, and Germany. While its physical offices are concentrated in these countries, its digital platform allows it to serve clients remotely within its licensed regions. The company's global functions, such as technology development, investment strategy, and customer support, are often distributed across its main offices to leverage diverse talent and provide localized services. Their expansion strategy focuses on regulated European markets where there is a demand for accessible digital investment solutions.

Street Address:

Portman House, 2 Portman St

City:

London

State/Province:

England

Country:

United Kingdom

Where Else Does Moneyfarm Operate Around the World?

Milan, Lombardy, Italy

Address: Via Giuseppe Mazzini, 9/11, 20123 Milano MI, Italy

Serves as the primary base for Moneyfarm's operations in Italy, leveraging local talent and understanding of the Italian financial landscape. This office is significant as Italy is Moneyfarm's country of origin.

Frankfurt, Hesse, Germany

Address: c/o TechQuartier, Platz der Einheit 2, 60327 Frankfurt am Main, Germany

Establishes a presence in Germany, a major European economy, to offer digital wealth management services and collaborate with the local fintech ecosystem, including partnerships like the one with Allianz.

Buying Intent Signals for Moneyfarm

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Moneyfarm? Meet the Executive Team

As of April 2025, Moneyfarm' leadership includes:

Giovanni Daprà - Co-Founder & Chief Executive Officer
Paolo Galvani - Co-Founder & Chairman
Chris Rudden - Chief Investment Officer
Fabio Zampaglione - Chief Technology Officer
Stefano Fassone - Chief Financial Officer
Daniel Giddings - Managing Director UK & Head of Business Development UK

Who's Investing in Moneyfarm?

Moneyfarm has been backed by several prominent investors over the years, including:

Allianz Asset Management
Poste Italiane
Cabot Square Capital
United Ventures
M&G plc
VentureFounders

What Leadership Changes Has Moneyfarm Seen Recently?

Hire0
Exits0

Based on publicly available information, Moneyfarm's core C-suite executive team has demonstrated stability over the last 12 months, with no major publicly announced hires or departures at the highest executive levels being widely reported.

What Technology (Tech Stack) Is Used byMoneyfarm?

Discover the tools Moneyfarm uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Moneyfarm Email Formats and Examples

Moneyfarm commonly utilizes the firstname.lastname@moneyfarm.com email format for its employees. While other formats might exist for specific departments or roles, this is the most frequently observed pattern in public communications and professional networking platforms.

firstname.lastname@moneyfarm.com

Format

john.doe@moneyfarm.com

Example

85%

Success rate

What's the Latest News About Moneyfarm?

FinextraFebruary 7, 2024

M&G and Moneyfarm Extend Digital Investing Partnership

M&G plc and Moneyfarm have announced an extension of their partnership. M&G will continue to leverage Moneyfarm's existing technology, digital capabilities and investment guidance to power its direct digital investment service, '&me'. The partnership began in 2021....more

Bluerating.comJanuary 19, 2024

Moneyfarm CEO Giovanni Daprà: Net inflows of €600 million in 2023, breakeven by end of 2024

Moneyfarm's CEO, Giovanni Daprà, announced that the company achieved net inflows of €600 million in 2023, reaching nearly €4 billion in total assets under management. The company aims for group-level breakeven by the end of 2024, having already achieved profitability in its Italian operations....more

Shares Magazine / Personal Finance AwardsNovember 30, 2023

Moneyfarm Awarded Best Robo Advisor at Personal Finance Awards 2023/24

Moneyfarm was recognized as the Best Robo Advisor at the Personal Finance Awards 2023/24, highlighting its commitment to providing accessible and effective digital investment solutions for its clients in the UK....more

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