What Does Money Do?

Total employees1559
HeadquartersSan Juan
Founded1972

Money Magazine is a distinguished American personal finance brand, originally established as a monthly print magazine in 1972 by Time Inc. It has since transitioned into a primarily digital publication, Money.com, under the ownership of Ad Practitioners LLC (dba Money Group, LLC) since 2019. Money.com continues the legacy of providing robust guidance on saving, investing, credit, PRe, insurance, and financial planning. It is renowned for its practical advice, in-depth analysis, and influential rankings such as 'Best Places to Live,' 'Best Colleges,' and 'Best Mortgage Lenders.' The platform aims to empower its readers to make informed financial decisions and achieve their financial objectives by making complex financial topics accessible and actionable.

Where Is Money's Headquarters?

HQ Function

Serves as the primary operational and administrative hub for Ad Practitioners LLC, the parent company of Money.com. This office oversees digital publishing strategy, content development, technological infrastructure, and business operations for the personal finance platform.

Notable Features:

While specific details of the San Juan office interior are not widely publicized, as a modern digital media company, it is expected to feature collaborative workspaces and advanced technology infrastructure supporting its extensive online operations. The company also strongly emphasizes a remote-first, flexible work culture.

Work Culture:

Ad Practitioners LLC and Money.com cultivate a dynamic, entrepreneurial, and remote-first work environment. The culture prioritizes innovation, data-driven strategies, reader trust, and the production of high-quality, actionable financial content designed to help individuals manage their financial lives better.

HQ Significance:

The San Juan headquarters is significant as it represents the current operational base for the historic Money Magazine brand under its new ownership. This location allows Ad Practitioners LLC to leverage Puerto Rico's business environment, favorable for digital enterprises, while managing a globally distributed team.

Values Reflected in HQ: The operational setup and headquarters location reflect values of adaptability, digital innovation, efficiency, and a forward-thinking approach to distributed workforce management, aligning with the nature of a contemporary media tech company.

Location:

While Money Magazine's content primarily targets a U.S. audience, focusing on U.S. financial systems, regulations, and markets, its digital platform (Money.com) is accessible to readers worldwide. The operational structure under Ad Practitioners LLC supports a distributed workforce, with team members contributing remotely from various locations. Although its core advice is U.S.-centric, many fundamental financial principles and educational content offered have broader international relevance and appeal.

Street Address:

De la Cruz St. #13, Suite 201

City:

San Juan

State/Province:

PR

Country:

USA

Where Else Does Money Operate Around the World?

New York City, NY, USA

Address: Specific street address not publicly detailed; operations may involve co-working spaces or support for remote employees in the region.

Facilitates direct engagement with financial institutions, advertising partners, and media entities concentrated in the New York metropolitan area. It also allows access to a deep talent pool for financial journalism, content creation, and media technology.

Buying Intent Signals for Money

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Money? Meet the Executive Team

As of April 2025, Money' leadership includes:

Gregory Powell - CEO, Ad Practitioners LLC (Parent Company of Money.com)
Walter Schubert - Co-Founder & President, Ad Practitioners LLC (Parent Company of Money.com)
Mike Ayers - Executive Editor, Money.com
Melissa Lambarena - Editorial Director, Money.com

Who's Investing in Money?

Money has been backed by several prominent investors over the years, including:

Currently privately owned and operated by Ad Practitioners LLC (doing business as Money Group, LLC).
Previously a part of Meredith Corporation (acquired Time Inc. in 2018).
Originally founded and owned by Time Inc.

What Leadership Changes Has Money Seen Recently?

Hire0
Exits0

Publicly available information and news searches do not indicate major C-suite or top-tier editorial leadership changes (hires or exits) at Money.com or its parent company, Ad Practitioners LLC, within the last 12 months. The current executive team appears to have been relatively stable.

What Technology (Tech Stack) Is Used byMoney?

Discover the tools Money uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Money Email Formats and Examples

For Money.com, operated by Ad Practitioners LLC, common professional email formats are likely used. While not officially published, patterns such as [first initial][last name]@money.com or [first name].[last name]@money.com are frequently adopted by digital media organizations. For the parent company, Ad Practitioners LLC, similar formats might apply using the @adpractitioners.com domain.

[first_initial][last_name]@money.com (e.g., jsmith@money.com) or [first_name].[last_name]@money.com (e.g., john.smith@money.com)

Format

mayers@money.com (example for Mike Ayers, Executive Editor, using a potential [first_initial][last_name] format)

Example

70%

Success rate

What's the Latest News About Money?

PR NewswireFebruary 27, 2024

Money Magazine: Parent Company Ad Practitioners, LLC Ranks on Inc. Magazine's List of Fastest-Growing Private Companies in the Southeast

Ad Practitioners, LLC, the operator of Money.com (Money Magazine), announced its inclusion at No. 106 on Inc. Magazine's 2024 Inc. Regionals: Southeast list. This recognition highlights the company's significant growth, marking its success in the competitive digital media and financial information sector....more

Money.comSeptember 25, 2023

Money Magazine: Money.com Unveils Its Annual 'Best Places to Live in the U.S.' Ranking for 2023-2024

Money.com released its influential list of the 'Best Places to Live in the U.S.' for 2023-2024. This highly anticipated annual ranking provides a comprehensive guide to American cities and towns that excel in areas such as affordability, economic opportunity, and overall quality of life, with Atlanta, GA, topping this year's list....more

Money.comMay 21, 2024

Money Magazine: Money.com Publishes Guide to Best Identity Theft Protection Services

Money.com released its updated 2024 guide to the best identity theft protection services, aiming to help consumers safeguard their personal information. The report evaluates services based on features, pricing, and customer support, reflecting Money's commitment to providing practical financial security advice....more

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