What Does Molekule Do?

Total employees83
HeadquartersLakeland
Founded2014

Molekule is a science and technology company that has developed a fundamentally new approach to air purification. Its patented Photo Electrochemical Oxidation (PECO) technology is designed to destroy a wide range of indoor air pollutants, including VOCs, bacteria, viruses, mold, and allergens at a molecular level. Unlike traditional HEPA filters that primarily capture pollutants, Molekule's PECO technology aims to eliminate them. The company was acquired by Aura Smart Air in October 2023, combining Molekule's advanced PECO technology and U.S. market presence with Aura Air's smart air management platform and global reach.

Where Is Molekule's Headquarters?

HQ Function

Serves as the main hub for Molekule's U.S. operations, including aspects of research and development, customer support, marketing, and sales for the North American market under Aura Smart Air.

Notable Features:

Specific notable architectural features of the Lakeland office are not widely publicized; it likely functions as a modern commercial office space optimized for operational efficiency and collaboration.

Work Culture:

Molekule historically fostered an innovative, science-driven culture focused on health and wellness. Post-acquisition, this is likely integrating with Aura Smart Air's dynamic, technology-focused global culture, emphasizing smart solutions and market expansion.

HQ Significance:

The Lakeland location signifies Molekule's continued operational presence in the U.S. market and its role within Aura Smart Air's broader strategy to lead in air purification technology globally.

Values Reflected in HQ: Innovation in health technology, scientific integrity, and a commitment to improving indoor air quality for better living, now amplified by Aura Smart Air's focus on smart, connected environmental solutions.

Location:

Molekule primarily focused on the North American market. With its acquisition by Aura Smart Air, an Israeli company with global distribution, Molekule's technology and products are now part of a broader international sales and support network. Aura Smart Air supports functions like R&D, manufacturing oversight, sales, marketing, and customer service across various regions including North America, Europe, and Asia-Pacific.

Street Address:

100 S. Kentucky Ave

City:

Lakeland

State/Province:

FL

Country:

USA

Where Else Does Molekule Operate Around the World?

San Francisco, CA/USA

Address: Previously 1301 Folsom St, San Francisco, CA 94103 (Historical HQ). Current specific address for any remaining presence may vary.

Access to Silicon Valley's tech ecosystem, engineering talent, and historically, venture capital.

Tel Aviv, Israel

Address: HaYetzira St 23, Ra'anana, Israel (Aura Smart Air HQ)

Central hub for Aura Smart Air's global operations, innovation in IoT and air quality technology, and access to the Israeli tech scene.

Buying Intent Signals for Molekule

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Molekule? Meet the Executive Team

As of April 2025, Molekule' leadership includes:

Roei Friedberg - CEO, Aura Smart Air (Parent Company of Molekule)
Aviad Shnaiderman - Co-Founder & Chief Product Officer, Aura Smart Air (Parent Company of Molekule)
Eldar Shnaiderman - Co-Founder & Chief Technology Officer, Aura Smart Air (Parent Company of Molekule)

Who's Investing in Molekule?

Molekule has been backed by several prominent investors over the years, including:

Founders Fund
IVP (Institutional Venture Partners)
Crosslink Capital
Uncork Capital
TransLink Capital
RPS Ventures
Foundry Group
collaborative fund
variotros

What Leadership Changes Has Molekule Seen Recently?

Hire0
Exits2

The most significant executive event for Molekule in the last 12-18 months was its acquisition by Aura Smart Air in October 2023. This resulted in a change of ultimate leadership, with Molekule's original executive team transitioning and the company now operating under Aura Smart Air's executive leadership. Specific new hires or exits at the 'Molekule brand' level post-acquisition are less distinct from the parent company's overall team changes.

Departures

Jaya Rao, Role changed significantly due to Molekule's acquisition by Aura Smart Air.
Dilip Goswami, Role changed significantly due to Molekule's acquisition by Aura Smart Air.

New Appointments:

Roei Friedberg, Assumed ultimate oversight of Molekule as CEO of the acquiring company, Aura Smart Air.

What Technology (Tech Stack) Is Used byMolekule?

Discover the tools Molekule uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Molekule Email Formats and Examples

Molekule, like many technology companies, likely utilizes standardized email formats for its employees. Common patterns include first name initial followed by last name, or first name separated by a dot from the last name. Based on available data, the {first}.{last}@molekule.com format is a strong possibility.

{first}.{last}@molekule.com

Format

jane.doe@molekule.com

Example

70%

Success rate

What's the Latest News About Molekule?

TechCrunchOctober 24, 2023

Aura Air acquires assets of air purification company Molekule

Aura Air, an Israeli company specializing in smart air purification, announced it has acquired the assets of U.S.-based air purification company Molekule. The deal aims to leverage Molekule's PECO technology and brand recognition with Aura Air's smart platform and global reach....more

PR NewswireOctober 24, 2023

Aura Air Acquires Molekule, Paving the Way for Global Leadership in the Air Purification Market

Aura Air announced its acquisition of Molekule, Inc., a leader in air purification. This strategic move combines Aura Air's smart air management technologies with Molekule's advanced PECO-technology, aiming to create a global leader in the air purification industry....more

PR NewswireFebruary 2, 2023

Molekule Publishes Peer-Reviewed Paper on PECO Technology's Effectiveness Against Airborne Chemicals

Molekule announced the publication of a peer-reviewed study in the scientific journal 'Toxics,' demonstrating its PECO technology's efficacy in removing formaldehyde, a common and harmful volatile organic compound (VOC), from indoor air....more

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