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Modern Fertility, now part of Ro, is a reproductive health company dedicated to making personalized fertility information more accessible. They empower individuals with ovaries to be proactive about their reproductive health through at-home hormone testing, education, and community support. Their goal is to provide data-driven insights that help people make informed decisions about their future, whether they're planning for a family or simply want to understand their bodies better. Since its acquisition by Ro in 2021, Modern Fertility has expanded its offerings, aiming to build a comprehensive women's health platform.
Serves as the central hub for Ro's operations, including the Modern Fertility brand. This includes executive leadership, product development, engineering, marketing, operations, legal, and finance supporting all Ro brands.
Ro's New York headquarters is likely a modern office space designed for collaboration and innovation, typical of tech-enabled healthcare companies. Specific architectural details are not widely publicized.
As part of Ro, the culture emphasizes patient-centricity, innovation in healthcare technology, and a fast-paced environment. Modern Fertility's original mission-driven culture around reproductive health empowerment is likely integrated within this broader framework.
This location is significant as it represents the consolidation of Modern Fertility's operations into a larger, direct-to-patient healthcare company, enabling greater scale and integration of services.
Modern Fertility's services, including its at-home testing kits and telehealth consultations (via Ro's platform), are primarily available within the United States. As part of Ro, the focus remains on the US market. Global functions are generally limited to the accessibility of its digital educational content and customer support for US-based individuals.
116 W 23rd St, 4th Floor
New York
NY
USA
Address: Previously 548 Market St, PMB 20016, San Francisco, CA 94104 (original founding location)
Established Modern Fertility's presence in the San Francisco Bay Area's competitive tech and biotech ecosystem, fostering early growth and innovation in the femtech space.
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As of April 2025, Modern Fertility' leadership includes:
Modern Fertility has been backed by several prominent investors over the years, including:
Following Modern Fertility's acquisition by Ro, leadership integration occurred. Afton Vechery, co-founder of Modern Fertility, transitioned out of Ro in mid-2023. Ro has also made strategic hires to bolster its women's health division, which includes Modern Fertility. Specific day-to-day leadership for Modern Fertility now falls under Ro's women's health executives.
Discover the tools Modern Fertility uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
As Modern Fertility is part of Ro, email formats for corporate employees likely align with Ro's structure, typically [first_initial][last]@ro.co or [first].[last]@ro.co. For customer support specific to Modern Fertility, support@modernfertility.com is a primary contact. General inquiries can also be directed through Ro's main channels.
[first_initial][last]@ro.co
Format
jdoe@ro.co
Example
80%
Success rate
Femtech Insider • October 19, 2023
Modern Fertility, a Ro company, announced the launch of its new Prenatal Multivitamin. This expansion of their product line aims to support women through various stages of their reproductive journey, from preconception planning to pregnancy, further solidifying their commitment to comprehensive reproductive health....more
Fierce Healthcare • June 21, 2023
Afton Vechery, co-founder of Modern Fertility and general manager of women's health at Ro, has left the digital health company two years after Ro acquired her startup for more than $225 million....more
Ro Press • May 21, 2021
Ro, the direct-to-patient healthcare company, announced it has acquired Modern Fertility, a reproductive health company transforming the fertility experience, for over $225 million. The acquisition brings Modern Fertility's best-in-class tests, tools, and education to Ro’s platform, significantly accelerating Ro’s ambition to become a patient’s first call for all of their healthcare needs....more
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