What Does Modern Tribe Do?

Total employees37
HeadquartersLansing
Founded2006

Modern Tribe is a full-service digital agency renowned for its expertise in strategy, design, and development, particularly with large-scale WordPress implementations for enterprise clients, higher education institutions, and prominent publishers. They focus on creating sophisticated and scalable digital experiences. In 2021, Modern Tribe was acquired by Liquid Web, joining its family of brands to further enhance its offerings in the managed WordPress and digital solutions landscape. They continue to operate with a strong emphasis on collaborative partnerships and delivering high-impact digital products.

Where Is Modern Tribe's Headquarters?

HQ Function

The parent company (Liquid Web) HQ serves as the central administrative, strategic, and operational hub for the Liquid Web family of brands, including supporting infrastructure and overarching strategy for Modern Tribe.

Notable Features:

Liquid Web's HQ is a modern tech facility. Modern Tribe itself leverages a distributed model, focusing on digital collaboration tools rather than physical office features.

Work Culture:

Modern Tribe fosters a highly collaborative, agile, and remote-first work culture. There's a strong emphasis on autonomy, craftsmanship, open communication, and a passion for solving complex digital challenges for clients. This culture integrates with Liquid Web's broader commitment to customer success and technical excellence.

HQ Significance:

The distributed nature allows Modern Tribe to attract top talent globally. The Liquid Web HQ provides stability, resources, and strategic direction for the overall group.

Values Reflected in HQ: Flexibility, collaboration, innovation, expertise, and client-centricity are reflected in their distributed operational model and project execution.

Location:

Modern Tribe supports a global clientele through its distributed team of professionals. Key functions such as digital strategy, UX/UI design, custom WordPress development, platform engineering, content strategy, and client services are delivered by experts located in numerous countries. This distributed model enables them to tap into diverse talent pools and effectively serve international markets.

Street Address:

2703 Ena Drive (Liquid Web HQ)

City:

Lansing

State/Province:

Michigan

Country:

USA

Where Else Does Modern Tribe Operate Around the World?

Distributed (Global)

Address: N/A - Primarily Remote Workforce

Leveraging a global talent pool to provide diverse perspectives, continuous project coverage, and specialized expertise to a worldwide client base.

Buying Intent Signals for Modern Tribe

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Modern Tribe? Meet the Executive Team

As of April 2025, Modern Tribe' leadership includes:

Shane Pearlman - Co-Founder & CEO (prior to acquisition, now likely Strategic Advisor/Role within Liquid Web)
Peter Chester - Co-Founder & Partner (prior to acquisition, now likely Strategic Advisor/Role within Liquid Web)
Reid Peifer - Partner & Chief Creative Officer (long-standing leadership)
Carrie Dils - General Manager, Agency Brands at Liquid Web (overseeing Modern Tribe)

Who's Investing in Modern Tribe?

Modern Tribe has been backed by several prominent investors over the years, including:

Liquid Web (Acquirer)
Madison Dearborn Partners (Owner of Liquid Web)

What Leadership Changes Has Modern Tribe Seen Recently?

Hire0
Exits0

Following the acquisition by Liquid Web in 2021, significant leadership integration occurred. In the past 12 months, executive changes would primarily be within the broader Liquid Web structure or reflect ongoing strategic alignments rather than standalone Modern Tribe appointments. No major, publicly announced Modern Tribe-specific executive hires or departures have been noted recently.

What Technology (Tech Stack) Is Used byModern Tribe?

Discover the tools Modern Tribe uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Modern Tribe Email Formats and Examples

Modern Tribe, as part of Liquid Web, likely utilizes common professional email formats. Given their agency nature, a direct [first name]@[domain] or [first initial][last name]@[domain] structure is probable.

[first]@moderntribe.com or [first].[last]@moderntribe.com

Format

example: shane@moderntribe.com or shane.pearlman@moderntribe.com

Example

80%

Success rate

What's the Latest News About Modern Tribe?

Liquid WebOctober 26, 2021

Modern Tribe News: Liquid Web Acquires Modern Tribe to Expand Enterprise WordPress Capabilities

Liquid Web announced its acquisition of Modern Tribe, a well-respected digital agency specializing in WordPress development for enterprise-level clients, higher education, and large publishers. This strategic acquisition aims to bolster Liquid Web's managed WordPress offerings and expand its comprehensive digital solution capabilities....more

Modern Tribe BlogFebruary 15, 2023

Modern Tribe News: The Future of Enterprise is Headless (and WordPress)

Modern Tribe published an article discussing the growing trend of headless WordPress architectures for enterprise applications, highlighting its benefits in terms of flexibility, performance, and security. This reflects their ongoing thought leadership in advanced WordPress solutions....more

Highperformr's free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including Modern Tribe, are just a search away.