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Mobile Vikings is a Mobile Virtual Network Operator (MVNO) in Belgium, founded in 2009 and recognized for revolutionizing the local mobile market with its focus on generous mobile data allowances, transparent pricing, and a strong community engagement model including 'Viking Deals'. Since its acquisition in 2021, Mobile Vikings operates as a distinct brand within the Proximus Group, Belgium's largest telecommunications provider. This integration aims to combine the agile, customer-first 'Viking spirit' with the robust network infrastructure and resources of Proximus, continuing to offer competitive mobile services to a loyal customer base.
The Hasselt office serves as the primary operational hub for the Mobile Vikings brand, managing marketing, product development, customer experience strategy, and brand-specific operations within the Proximus Group.
The Hasselt office is likely designed as a modern, open-plan workspace to foster collaboration and agility, embodying the tech-forward and community-centric ethos of the Mobile Vikings brand. It may feature informal meeting areas and spaces that encourage creative thinking, typical of innovative digital companies.
Mobile Vikings is known for a dynamic and innovative work culture, often referred to as the 'Viking spirit,' emphasizing proactivity, customer focus, and community. While maintaining its unique identity, this culture is now part of the broader Proximus environment, benefiting from corporate stability and resources.
The Hasselt headquarters is significant as the nerve center of the Mobile Vikings brand, representing its challenger origins in the Belgian telecom market and its continued commitment to providing distinctive value to its customers.
Mobile Vikings' primary operational focus and customer base are within Belgium. They offer international roaming services for their customers when traveling abroad, leveraging Proximus's extensive roaming agreements. However, the brand does not have a direct operational presence or market-specific offerings outside of Belgium.
Kempische Steenweg 311, bus 1.02
Hasselt
Limburg
Belgium
Address: Integrated within Proximus Group's national office infrastructure.
To support nationwide service delivery, customer reach, and network operations through the Proximus infrastructure, while core Mobile Vikings brand strategy and dedicated teams operate primarily from Hasselt.
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As of April 2025, Mobile Vikings' leadership includes:
Mobile Vikings has been backed by several prominent investors over the years, including:
In the past 12 months, there have been no major publicly announced standalone executive hires or departures specifically for the leadership team of the Mobile Vikings brand. Leadership and operational oversight are integrated within the Proximus Consumer Business Unit structure, which has maintained stability.
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Mobile Vikings, as part of Proximus, likely follows standard corporate email conventions. Common formats usually involve combinations of first name, last name, or initials.
Likely formats include [first].[last]@mobilevikings.be or [first_initial][last]@mobilevikings.be. Some communications may also originate from @proximus.com addresses depending on the role and context.
Format
example: lars.peeters@mobilevikings.be
Example
80%
Success rate
Proximus Official Website • April 26, 2024
Proximus's Q1 2024 financial report highlighted a significant growth of 30,000 Mobile Postpaid customers, with Mobile Vikings' strong commercial performance cited as a key contributor to this success, reaffirming the brand's value within the Proximus group....more
Mobile Vikings Blog • March 14, 2024
Mobile Vikings announced the launch of an updated 'My Viking' mobile application, designed to offer an improved user interface and more intuitive management of subscriptions, usage, and Viking Deals for its customers....more
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