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Moat
What Does Moat Do?
Moat, now known as Oracle Moat, is a prominent Software-as-a-Service (SaaS) analytics company focused on measuring and optimizing digital advertising. Acquired by Oracle in 2017, Moat provides comprehensive solutions for ad verification, brand safety, viewability, attention analytics, and cross-platform measurement. It empowers advertisers, publishers, and platforms with actionable insights to improve the effectiveness of their digital campaigns and ensure ads are seen by real humans in brand-safe environments. Oracle Moat is a key component of the Oracle Advertising and Customer Experience (CX) suite, helping marketers make data-driven decisions.
Where Is Moat's Headquarters?
HQ Function
Serves as Oracle's primary corporate headquarters, overseeing global strategy, product development (including Oracle Moat), and administrative functions. The New York office remains a significant site for Oracle Advertising teams.
Notable Features:
Oracle's Austin campus is a modern, state-of-the-art facility designed to foster innovation and collaboration, featuring eco-friendly designs and employee amenities. Former Moat NYC offices were known for their tech-centric, open-plan designs.
Work Culture:
Within Oracle, the culture emphasizes innovation, customer focus, and a results-driven approach. Teams working on Moat products contribute to a fast-paced environment focused on solving complex challenges in digital advertising.
HQ Significance:
Oracle's Austin HQ signifies its commitment to being a major player in the cloud and enterprise software landscape. The integration of Moat's capabilities highlights Oracle's strategic investment in advertising technology and data analytics.
Values Reflected in HQ: The integration reflects Oracle's values of innovation, market leadership, and providing comprehensive data solutions. Moat's original focus on transparency and trust in digital advertising continues within Oracle's offerings.
Location:
As part of Oracle, Moat's measurement and analytics solutions are supported by Oracle's extensive global infrastructure, sales, and support network. This enables Oracle Moat to serve clients in numerous countries across North America, Europe, Asia-Pacific, Latin America, and other regions. Functions supported globally include sales, customer support, technical assistance, and localized product offerings for ad measurement, brand safety, and attention analytics.
Street Address:
2300 Oracle Way
City:
Austin
State/Province:
Texas
Country:
USA
Where Else Does Moat Operate Around the World?
New York City, NY/USA
Address: Multiple Oracle locations, e.g., 120 Park Avenue, New York, NY 10017 (Oracle Office). Specific Moat team locations are integrated within Oracle's broader NYC presence.
Serves as a key center for East Coast US clients, partnerships with major advertising agencies, brands, and publishers. Drives innovation in ad tech.
London, UK
Address: Oracle Corporation UK Ltd, One South Place, London, EC2M 2RB (Oracle UK HQ). Moat teams are integrated here.
Supports European clients and partners, adapting Oracle Moat's solutions to regional market needs and data privacy regulations like GDPR.
Buying Intent Signals for Moat
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Moat? Meet the Executive Team
As of April 2025, Moat' leadership includes:
Who's Investing in Moat?
Moat has been backed by several prominent investors over the years, including:
What Leadership Changes Has Moat Seen Recently?
Specific executive changes directly focused on the Moat product line within Oracle are not frequently publicized as standalone announcements. Major leadership changes within Oracle Advertising or Oracle CX would be the most relevant. As of mid-2024, no major publicly announced hires or exits specific to the top leadership directly managing Moat have been prominent in the last 12 months, with stability in the Oracle Advertising and CX leadership.
Departures
New Appointments:
What Technology (Tech Stack) Is Used byMoat?
Discover the tools Moat uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Moat Email Formats and Examples
Oracle, including employees working on Moat products, typically uses standardized email formats. The most common format is [first].[last]@oracle.com.
[first].[last]@oracle.com
Format
jane.doe@oracle.com
Example
85%
Success rate
What's the Latest News About Moat?
Oracle Newsroom • March 14, 2023
Oracle Helps Advertisers Maximize CTV Spending with New Moat Features
Oracle announced new Oracle Moat Measurement features to help advertisers better analyze and optimize their connected TV (CTV) campaigns. The enhancements include new metrics for ad length and completion rates, along with an industry-first capability to measure Gross Rating Points (GRPs) on CTV, providing deeper insights into reach and frequency....more
Oracle Newsroom • September 20, 2022
Oracle and TikTok Partner to Bring Advertisers Greater Transparency and Confidence in their Ad Spend
Oracle and TikTok announced a partnership to provide advertisers with third-party viewability and invalid traffic measurement for campaigns on TikTok. The collaboration leverages Oracle Moat Measurement to give brands increased confidence and transparency into their ad spend on the popular social platform....more
Oracle Newsroom • June 21, 2023
Oracle Brings New Levels of Automation and Intelligence to Marketers
Oracle announced new AI-powered features across Oracle Fusion Cloud Customer Experience (CX), including enhancements relevant to Oracle Advertising customers. These innovations aim to help marketers automate campaigns, personalize content, and improve targeting, indirectly benefiting users of Moat's analytics capabilities by integrating with broader CX data....more
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