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MLA Holdings Pty Ltd operates as Meat & Livestock Australia (MLA), a key service provider to the Australian red meat and livestock industry. It is a producer-owned company, working in partnership with industry and government. MLA's core functions include conducting research and development (R&D) to improve on-farm productivity, sustainability, and animal welfare; delivering marketing programs to build demand for Australian red meat in domestic and international markets; and providing market intelligence and industry insights. The organization aims to foster the long-term prosperity of the Australian red meat sector.
The North Sydney headquarters houses the core administrative, strategic planning, research coordination, marketing leadership, and corporate services functions for MLA. It's where key decisions are made regarding industry investment and program delivery.
The office is situated in a modern commercial building within North Sydney's business district, offering contemporary workspaces designed to facilitate collaboration and efficiency. It provides easy access to transport and other amenities.
The work culture at MLA's headquarters is professional, collaborative, and mission-driven, focused on supporting the Australian red meat and livestock industry. There's an emphasis on data-driven decision-making, innovation, and stakeholder engagement.
As the headquarters of a pivotal industry body, this location is significant for its role in coordinating efforts that impact Australia's multi-billion dollar red meat industry, from on-farm practices to global market access and consumer branding.
MLA Holdings Pty Ltd, through Meat & Livestock Australia, maintains a significant global presence to support Australia's red meat export markets. Beyond its Australian operations, MLA has international offices in key regions including Asia (e.g., China, Japan, South Korea, Indonesia, Singapore), the Middle East & Africa (e.g., Dubai), Europe (e.g., Brussels), and North America (e.g., Washington D.C.). These offices are crucial for market access negotiation, trade facilitation, in-market research, consumer marketing campaigns, and building relationships with international customers and stakeholders, thereby supporting the global competitiveness of Australian red meat.
Level 1, 165 Walker Street
North Sydney
NSW
Australia
Address: Suite 1610, Beijing International Club Office Building, 21 Jianguomenwai Dajie, Chaoyang District, Beijing, PRC 100020
To support and grow Australia's red meat exports to China, a vital market, by providing market intelligence, managing promotional campaigns, and addressing trade-related issues. It plays a crucial role in understanding consumer trends and regulatory landscapes in the region.
Address: 1400 Crystal Drive, Suite 620, Arlington, VA 22202, USA
To strengthen the position of Australian beef and lamb in the competitive North American market, addressing trade policy, providing support to exporters, and building consumer awareness and preference for Australian red meat products.
Address: Unit 701, 7th Fl., Le Meilleur Jongno Town Bldg, 19, Yulgok-ro 2 gil, Jongno-gu, Seoul, Republic of Korea 03149
To foster growth and demand for Australian red meat in South Korea by working with local partners, understanding consumer preferences, and navigating the specific trade environment of the Korean market.
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As of April 2025, MLA Complete Forklift Solutions' leadership includes:
MLA Complete Forklift Solutions has been backed by several prominent investors over the years, including:
Information on specific executive hires or exits at MLA is typically announced through official MLA press releases or major agricultural news outlets. For the most current information, direct consultation of MLA's newsroom or reputable industry publications is recommended. As of mid-2024, the core leadership team appears stable. There were no major publicly announced new hires or departures from the top executive ranks within the immediate past 12 months noted in general searches.
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Meat & Livestock Australia (MLA) likely uses standard corporate email address formats. Common patterns include first initial followed by last name, or first name separated from last name by a dot.
[first_initial][last]@mla.com.au (e.g., jsmith@mla.com.au) or [first].[last]@mla.com.au (e.g., john.smith@mla.com.au)
Format
jstrong@mla.com.au (example based on Managing Director Jason Strong)
Example
85%
Success rate
mla.com.au • May 15, 2024
Meat & Livestock Australia (MLA) has launched a new campaign, 'Australian Beef: For a Better Tomorrow,' aimed at showcasing the industry's commitment to sustainability, animal welfare, and land management practices to consumers both domestically and internationally....more
mla.com.au • April 23, 2024
MLA released its April 2024 global markets update, providing insights into beef, lamb, and goat meat market performance across key international regions. The update highlighted shifts in consumer demand, supply dynamics, and economic factors impacting Australian red meat exports....more
beefcentral.com • February 28, 2024
Meat & Livestock Australia announced the appointment of Doug McNicholl as the new Regional Manager for North America. McNicholl will lead MLA's team and operations in the United States, focusing on market access, trade relationships, and marketing initiatives....more
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