Mixmag
Mixmag's Overview
Mixmag is a globally recognized British electronic dance music and clubbing magazine, media platform, and events company. Founded in 1983, it has evolved from a print magazine to a multifaceted media brand encompassing a popular website, video content (notably 'The Lab' DJ sessions), social media channels, and live events worldwide. Mixmag is renowned for its influential coverage of the electronic music scene, including DJ interviews, music reviews, nightlife news, and festival guides, establishing itself as a cultural authority within the dance music community.
Where is Mixmag's Headquarters?
HQ Function
Serves as the central hub for editorial direction, content creation (digital, video), brand strategy, event coordination, and global operations for the electronic music and club culture media outlet.
Notable Features:
Located within The Biscuit Factory, a historic redeveloped industrial complex in Bermondsey, known for housing a variety of creative businesses.
Work Culture:
A dynamic, creative, and fast-paced environment driven by a deep passion for electronic music and its surrounding culture. The culture emphasizes collaboration, journalistic integrity, and innovation in digital media.
HQ Significance:
The headquarters is the nerve center for one of the world's most influential voices in electronic music, shaping global dance music narratives and connecting a vast community of fans, artists, and industry professionals.
Values Reflected in HQ: The choice of a repurposed historic site that fosters creativity and community reflects Mixmag's values of cultural authenticity, innovation, and connection to vibrant urban environments.
Location:
Mixmag supports global functions primarily through its London headquarters and its US presence. Its worldwide reach is achieved via digital content distribution (website, social media, video platforms like YouTube), international event partnerships and showcases (e.g., 'Mixmag Lab' sessions filmed in various global cities), and a network of international contributors and correspondents. Historically, Mixmag has also had licensed print editions in several countries, further extending its global footprint.
Street Address:
The Biscuit Factory, 100 Clements Road, Block F
City:
London
State/Province:
England
Country:
United Kingdom
Mixmag's Global Presence
Los Angeles, CA/USA
Address: 560 S Main St, Los Angeles, CA 90013, USA (Wasted Talent US Office)
To strengthen Mixmag's brand presence in North America, connect with the local music scenes, produce region-specific content, and manage commercial activities in the territory.
Buying Intent Signals for Mixmag
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Executive Team of Mixmag
As of April 2025, Mixmag' leadership includes:
Investors of Mixmag
Mixmag has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
No major publicly announced executive hires or exits specifically for Mixmag's top leadership have been identified in the last 12 months. Key leadership appears stable under its parent company, Wasted Talent Ltd.
Technology (Tech Stack) used by Mixmag
Discover the tools Mixmag uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Mixmag Email Formats and Examples
Mixmag, operating under Wasted Talent Ltd., likely utilizes common professional email address formats. The most probable formats include first name initial followed by last name, or first name, or first name dot last name, at their @mixmag.net domain.
[first_initial][last]@mixmag.net or [first].[last]@mixmag.net or [first]@mixmag.net
Format
jdoe@mixmag.net or john.doe@mixmag.net
Example
75%
Success rate
News and media
Mixmag • October 26, 2023
Mixmag celebrates 40th anniversary with new book: '40 Years of Dance Music Culture'
Mixmag announced the release of a special commemorative book titled 'Mixmag: 40 Years of Dance Music Culture' to celebrate its four-decade legacy in shaping and documenting electronic music and club culture. The book features iconic photography, historic magazine covers, and new essays....more
Mixmag • June 1, 2023
Mixmag launches in the Adriatic region with Mixmag Adria
Mixmag expanded its global presence with the launch of Mixmag Adria, a new platform dedicated to covering the electronic music scene in the Adriatic region, including countries like Croatia, Serbia, Slovenia, and Montenegro. This initiative aims to spotlight local talent and events in this vibrant area....more
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