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Misspap
What Does Misspap Do?
MissPap is a UK-based online fashion retailer specializing in trendy and affordable clothing, footwear, and accessories aimed at young women aged 16-24. Founded in 2015 and acquired by the Boohoo Group in March 2019, MissPap offers fast-fashion items inspired by celebrity styles, social media trends, and catwalk looks. The brand positions itself as a go-to destination for Gen Z and millennial women seeking current, statement pieces without a hefty price tag. As part of the Boohoo Group, MissPap benefits from the larger company's operational scale, sourcing capabilities, and digital marketing expertise, while maintaining its distinct brand identity focused on empowering young women through fashion.
Where Is Misspap's Headquarters?
HQ Function
The Boohoo Group HQ in Manchester serves as the central hub for all its brands, including MissPap. Key functions include design, buying, merchandising, marketing, technology, finance, and overall strategic management.
Notable Features:
Modern, open-plan office spaces designed to foster collaboration and creativity, often featuring vibrant interiors that reflect the dynamic nature of the fast-fashion industry. The facilities support a large workforce and advanced technological infrastructure for e-commerce operations.
Work Culture:
The work culture at Boohoo Group's HQ is generally described as fast-paced, entrepreneurial, and results-driven. There's a strong emphasis on digital innovation, trend-spotting, and quick adaptation to market changes. Employees often share a passion for fashion and e-commerce.
HQ Significance:
This headquarters is the nerve center for Boohoo Group's global operations, driving the strategy and growth for its portfolio of brands including MissPap, PrettyLittleThing, Nasty Gal, and Boohoo itself. Its location in Manchester, a city with a rich industrial and textile heritage, is also significant.
Values Reflected in HQ: The HQ design and operations likely reflect Boohoo Group's core values such as agility, customer focus, passion for fashion, and entrepreneurial spirit.
Location:
Through its parent company, Boohoo Group, MissPap has a significant global presence. The Boohoo Group ships to nearly every country worldwide, supported by a network of international websites, localized marketing campaigns, and a global supply chain. Key international markets include the USA, Australia, and various European countries. Functions supported globally include e-commerce platform management, international logistics and distribution, customer service in multiple languages, and targeted digital marketing efforts to reach MissPap's demographic across different regions.
Street Address:
49/51 Dale Street
City:
Manchester
State/Province:
Greater Manchester
Country:
United Kingdom
Where Else Does Misspap Operate Around the World?
London, United Kingdom
Address: 10 Great Pulteney Street, Soho, London, W1F 9NB
To enhance brand visibility, manage public relations, and host events/showrooms for London's influential fashion scene, supporting all brands including MissPap.
Burnley, United Kingdom
Address: Widow Hill Road, Heasandford Industrial Estate, Burnley, BB10 2BQ
Critical for the e-commerce operations of MissPap and other Boohoo brands, ensuring efficient and timely delivery of products to a global customer base.
New York, USA
Address: New York (Specific address may vary for showrooms/offices)
To support growth and brand presence in the significant US market, tailoring strategies for American consumers of brands like MissPap.
Buying Intent Signals for Misspap
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Misspap? Meet the Executive Team
As of April 2025, Misspap' leadership includes:
Who's Investing in Misspap?
Misspap has been backed by several prominent investors over the years, including:
What Leadership Changes Has Misspap Seen Recently?
Boohoo Group has experienced notable changes in its executive team over the past year, particularly with the appointment of a new Chief Financial Officer, signaling strategic adjustments within its leadership.
Departures
New Appointments:
What Technology (Tech Stack) Is Used byMisspap?
Discover the tools Misspap uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Misspap Email Formats and Examples
Boohoo Group, as the parent company of MissPap, likely utilizes common corporate email formats. While specific structures can vary, typical patterns for a company of its size include combinations of first name, last name, and initials.
[first].[last]@boohoo.com OR [first_initial][last]@boohoo.com
Format
jane.doe@boohoo.com or jdoe@boohoo.com
Example
70%
Success rate
What's the Latest News About Misspap?
Reuters • May 1, 2024
MissPap Parent Boohoo Warns of Further Sales Decline After Profit Slump
Boohoo Group, the owner of MissPap, reported a 17% drop in annual revenue and a slump in profit, forecasting another challenging year ahead due to slowing consumer demand and intense competition in the online fashion market. The company is implementing cost-cutting measures and focusing on its 'Back to Growth' strategy....more
FashionUnited • February 19, 2024
New CFO Stephen Morana Officially Joins MissPap's Parent Company Boohoo
Stephen Morana officially began his role as Chief Financial Officer at Boohoo Group. His appointment was announced in November 2023, and he brings significant experience from previous finance leadership roles at companies like Zoopla and Betfair....more
The Guardian • December 6, 2023
Boohoo Group (Owner of MissPap) Faces US Class Action Lawsuit Over Alleged Misleading Statements
Boohoo Group confirmed it is facing a class action lawsuit in the US, alleging the company made misleading statements to the market regarding its compliance with ethical and labor standards, particularly concerning factory conditions in Leicester....more
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