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Missoni
What Does Missoni Do?
Missoni S.p.A. is a renowned Italian luxury fashion house based in Varese, Italy, celebrated globally for its iconic colorful knitwear, distinctive zigzag motifs, stripes, waves, and use of slub yarns. Founded in 1953 by Ottavio and Rosita Missoni, the company has expanded from high-end womenswear to include menswear, children's wear, accessories, home furnishings (MissoniHome), and fragrances. Missoni is synonymous with Italian craftsmanship, innovative design, and a unique, joyful aesthetic that has captivated the fashion world for decades. The brand embodies a strong family heritage, with subsequent generations actively involved in its evolution and creative direction.
Where Is Missoni's Headquarters?
HQ Function
The Sumirago headquarters serves as the central hub for Missoni's global operations, encompassing design studios, ateliers, administrative offices, and strategic decision-making for all product lines.
Notable Features:
The headquarters is known for its integration with the surrounding natural landscape, reflecting the Missoni family's love for nature. The complex includes the original factory and spaces designed to foster creativity, often showcasing the brand's vibrant aesthetic.
Work Culture:
Missoni's work culture at its headquarters is deeply influenced by its family origins, emphasizing creativity, collaboration, craftsmanship, and a passion for innovation in textiles and design. It fosters an environment where Italian artisanal tradition meets a forward-looking global perspective.
HQ Significance:
The Sumirago headquarters is not just an office but the birthplace of Missoni's iconic designs and the heart of its creative identity. It symbolizes the brand's commitment to 'Made in Italy' quality, its artistic heritage, and its enduring family legacy in the fashion world.
Values Reflected in HQ: The headquarters reflects Missoni's core values: artistic expression, family tradition, exceptional craftsmanship, continuous innovation in materials and techniques, a profound connection to nature, and a joyful, color-infused approach to life and design.
Location:
Missoni S.p.A. maintains a significant global presence, with its distinctive fashion and home collections available in major luxury markets worldwide. This is achieved through a network of directly operated boutiques, franchise stores, concessions in high-end department stores, and multi-brand retailers across Europe, the Americas, Asia, and the Middle East. Global functions supported include design and product development (centralized in Italy), manufacturing oversight, international sales and distribution, global marketing and communications, and brand licensing for various product categories such as eyewear, fragrances, and lifestyle collaborations.
Street Address:
Via L. Rossi, 52
City:
Sumirago
State/Province:
Varese (VA)
Country:
Italy
Where Else Does Missoni Operate Around the World?
Milan, Italy
Address: Via Solferino, 9, 20121 Milano MI, Italy (Showroom)
To engage with international buyers, media, stylists, and VIP clients. Manages regional marketing, communications, and supports retail operations in one of the world's premier fashion cities.
New York, NY, USA
Address: 420 W Broadway, Ste 4W, New York, NY 10012, USA (Missoni USA Corporation Office)
To drive brand growth in North America, support retail partners, manage regional distribution, and engage with media and key opinion leaders in a significant luxury market.
Paris, France
Address: Key showroom presence, typically in central fashion districts (e.g., Le Marais, Rue Saint-Honoré); specific address may vary for seasonal presentations and Paris Fashion Week.
To cater to European and international buyers, press, and influencers, strengthening Missoni's brand image and sales in another key global fashion capital, and serving as a crucial touchpoint during major fashion events.
Buying Intent Signals for Missoni
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Missoni? Meet the Executive Team
As of April 2025, Missoni' leadership includes:
Who's Investing in Missoni?
Missoni has been backed by several prominent investors over the years, including:
What Leadership Changes Has Missoni Seen Recently?
The most significant executive news for Missoni in the last 12 months has been the departure of Creative Director Filippo Grazioli in May 2024. The company is currently managing design with its in-house team while considering future creative leadership.
Departures
What Technology (Tech Stack) Is Used byMissoni?
Discover the tools Missoni uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Missoni Email Formats and Examples
Missoni S.p.A., like many Italian companies, likely uses standardized corporate email formats. Common patterns typically involve a combination of the employee's first name or initial and last name, followed by the @missoni.it domain.
[first_initial][last]@missoni.it (e.g., jsmith@missoni.it) or [first].[last]@missoni.it (e.g. jane.smith@missoni.it)
Format
lproli@missoni.it
Example
75%
Success rate
What's the Latest News About Missoni?
WWD (Women's Wear Daily) • 2024-05-15
Missoni and Creative Director Filippo Grazioli Part Ways
Missoni announced the departure of its creative director, Filippo Grazioli, effective after a two-year tenure. His last collection for the house was Fall 2024. The company stated that the Spring 2025 pre-collection will be designed by an in-house team as it reevaluates its creative leadership strategy....more
Designboom • 2024-04-16
Missoni Home Presents 'Living Inside Out' Collection at Salone del Mobile 2024
During Milan Design Week, Missoni Home unveiled its 'Living Inside Out' collection at Salone del Mobile 2024. The presentation highlighted the brand's signature vibrant patterns and luxurious textiles, emphasizing a seamless blend between indoor and outdoor living spaces through its latest furniture and home accessories....more
Vogue Runway • 2024-02-24
Missoni Fall 2024 Ready-to-Wear Collection Showcased at Milan Fashion Week
Missoni presented its Fall 2024 ready-to-wear collection during Milan Fashion Week, marking one of Filippo Grazioli's final collections. The lineup featured sophisticated textures, the brand's iconic knitwear, and a contemporary interpretation of Missoni's rich color heritage and distinctive patterns....more
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