What Does Misfits Market Do?

Total employees456
HeadquartersDelanco
Founded2018

Misfits Market is an online grocery delivery service dedicated to making quality, sustainable food more affordable. They rescue 'misfit' fruits and vegetables (those that are cosmetically imperfect or surplus), pantry staples, and other grocery items that might otherwise go to waste, offering them to consumers at a discount, typically up to 40% off traditional grocery store prices. Their mission is to combat food waste and improve access to healthy food for everyone. In November 2022, Misfits Market acquired fellow food waste reduction company Imperfect Foods, significantly expanding its reach, product offerings, and impact in the online grocery sector, creating a combined entity focused on building a better food system.

Where Is Misfits Market's Headquarters?

HQ Function

Serves as a central hub for corporate operations including strategy, marketing, technology, and customer service, as well as a key East Coast fulfillment and logistics center.

Notable Features:

The Delanco facility is a large, modern logistics hub featuring extensive temperature-controlled warehousing, advanced sorting and packing systems, and office space designed to support a collaborative and mission-driven workforce.

Work Culture:

Misfits Market fosters a fast-paced, innovative, and mission-driven work culture. Employees are passionate about sustainability, food accessibility, and creating a positive impact. There's an emphasis on collaboration, problem-solving, and adapting to the dynamic e-commerce grocery landscape.

HQ Significance:

The Delanco headquarters is strategically important for Misfits Market's operations, particularly for serving its large customer base on the East Coast. It represents a critical node in their national distribution network and embodies their commitment to operational efficiency and food rescue at scale.

Values Reflected in HQ: The headquarters reflects Misfits Market's core values of sustainability (through efficient operations and food waste reduction), innovation (in logistics and e-commerce), and accessibility (by enabling affordable food delivery).

Location:

Misfits Market's direct operations and customer base are currently concentrated within the United States, providing delivery services to most zip codes across the lower 48 states. While its service delivery is domestic, the company contributes to the global issue of food waste reduction. It may also source certain products globally to diversify its offerings, adhering to quality and sustainability standards. Its 'global' impact is primarily through its mission-driven business model addressing food system inefficiencies.

Street Address:

1000 Coopertown Road

City:

Delanco

State/Province:

New Jersey

Country:

USA

Where Else Does Misfits Market Operate Around the World?

Salt Lake City, Utah, USA

Address: Undisclosed Fulfillment Center Address (Operational Facility)

Ensures efficient delivery and maintains product quality for the Misfits Market customer base across the Western states. This location is key to the company's national logistics network, enabling timely service to a significant portion of its subscribers.

Hanover, Maryland, USA

Address: Undisclosed Fulfillment Center Address (Operational Facility)

Strengthens Misfits Market's distribution network on the East Coast, improving delivery speed, order accuracy, and capacity, further supporting its mission to reduce food waste and provide affordable groceries across a broader geographic area.

Fort Worth, Texas, USA

Address: Undisclosed Fulfillment Center Address (Operational Facility)

Supports Misfits Market's expansion and service delivery in the Southern United States, ensuring that customers in this region receive fresh, quality groceries efficiently while contributing to the company's food rescue mission.

Buying Intent Signals for Misfits Market

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Misfits Market? Meet the Executive Team

As of April 2025, Misfits Market' leadership includes:

Abhi Ramesh - Founder and CEO
Daniel Litwin - Chief Operating Officer
Kai Selterman - Chief Strategy Officer
Sonali Mundhe - Head of Sustainability

Who's Investing in Misfits Market?

Misfits Market has been backed by several prominent investors over the years, including:

Accel
Valor Equity Partners
Greenoaks Capital
D1 Capital Partners
Sound Ventures
Forerunner Ventures
Marcy Venture Partners
Lightspeed Venture Partners
Emerson Collective

What Leadership Changes Has Misfits Market Seen Recently?

Hire1
Exits0

Over the past 12 months, Misfits Market has continued to strengthen its leadership, notably appointing its first Head of Sustainability to underscore its core mission. This move reflects an ongoing focus on integrating operations post-Imperfect Foods merger and enhancing strategic impact areas. Other C-suite level changes have not been widely publicized, suggesting a period of operational consolidation and growth.

New Appointments:

Sonali Mundhe, Sonali Mundhe appointed as the first Head of Sustainability for Misfits Market and Imperfect Foods, bringing extensive experience in sustainability strategy and implementation to the role.

What Technology (Tech Stack) Is Used byMisfits Market?

Discover the tools Misfits Market uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Misfits Market Email Formats and Examples

Misfits Market commonly uses email formats based on employee names. The most prevalent patterns are [first_initial][last_name] or [first_name].[last_name] @misfitsmarket.com. For general inquiries or customer support, they utilize specific addresses like help@misfitsmarket.com.

[first_initial][last]@misfitsmarket.com or [first].[last]@misfitsmarket.com

Format

jdoe@misfitsmarket.com or jane.doe@misfitsmarket.com

Example

85%

Success rate

What's the Latest News About Misfits Market?

Progressive GrocerApril 26, 2024

Misfits Market News: Misfits Market, Imperfect Foods Name First-Ever Head of Sustainability

Misfits Market and Imperfect Foods appointed Sonali Mundhe as their first Head of Sustainability. Mundhe will spearhead sustainability initiatives across the merged entity, reinforcing their commitment to environmental and social responsibility in the food system....more

Supermarket NewsNovember 17, 2023

Misfits Market News: Misfits Market launches credits program for SNAP customers

Misfits Market introduced a new initiative offering a 10% Misfits Credit on qualifying purchases for customers using SNAP EBT benefits. This program aims to enhance food accessibility and affordability for SNAP recipients using their online grocery platform....more

Food DiveSeptember 7, 2023

Misfits Market News: Misfits Market expands private label brand Odds & Ends to over 200 items

Misfits Market significantly expanded its private label brand, 'Odds & Ends,' to feature more than 200 products. This expansion provides customers with a wider array of affordable pantry staples and unique items, furthering the company's mission to reduce food waste and offer value....more

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