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Misfits Market is an online grocery delivery service dedicated to making quality, sustainable food more affordable. They rescue 'misfit' fruits and vegetables (those that are cosmetically imperfect or surplus), pantry staples, and other grocery items that might otherwise go to waste, offering them to consumers at a discount, typically up to 40% off traditional grocery store prices. Their mission is to combat food waste and improve access to healthy food for everyone. In November 2022, Misfits Market acquired fellow food waste reduction company Imperfect Foods, significantly expanding its reach, product offerings, and impact in the online grocery sector, creating a combined entity focused on building a better food system.
Serves as a central hub for corporate operations including strategy, marketing, technology, and customer service, as well as a key East Coast fulfillment and logistics center.
The Delanco facility is a large, modern logistics hub featuring extensive temperature-controlled warehousing, advanced sorting and packing systems, and office space designed to support a collaborative and mission-driven workforce.
Misfits Market fosters a fast-paced, innovative, and mission-driven work culture. Employees are passionate about sustainability, food accessibility, and creating a positive impact. There's an emphasis on collaboration, problem-solving, and adapting to the dynamic e-commerce grocery landscape.
The Delanco headquarters is strategically important for Misfits Market's operations, particularly for serving its large customer base on the East Coast. It represents a critical node in their national distribution network and embodies their commitment to operational efficiency and food rescue at scale.
Misfits Market's direct operations and customer base are currently concentrated within the United States, providing delivery services to most zip codes across the lower 48 states. While its service delivery is domestic, the company contributes to the global issue of food waste reduction. It may also source certain products globally to diversify its offerings, adhering to quality and sustainability standards. Its 'global' impact is primarily through its mission-driven business model addressing food system inefficiencies.
1000 Coopertown Road
Delanco
New Jersey
USA
Address: Undisclosed Fulfillment Center Address (Operational Facility)
Ensures efficient delivery and maintains product quality for the Misfits Market customer base across the Western states. This location is key to the company's national logistics network, enabling timely service to a significant portion of its subscribers.
Address: Undisclosed Fulfillment Center Address (Operational Facility)
Strengthens Misfits Market's distribution network on the East Coast, improving delivery speed, order accuracy, and capacity, further supporting its mission to reduce food waste and provide affordable groceries across a broader geographic area.
Address: Undisclosed Fulfillment Center Address (Operational Facility)
Supports Misfits Market's expansion and service delivery in the Southern United States, ensuring that customers in this region receive fresh, quality groceries efficiently while contributing to the company's food rescue mission.
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As of April 2025, Misfits Market' leadership includes:
Misfits Market has been backed by several prominent investors over the years, including:
Over the past 12 months, Misfits Market has continued to strengthen its leadership, notably appointing its first Head of Sustainability to underscore its core mission. This move reflects an ongoing focus on integrating operations post-Imperfect Foods merger and enhancing strategic impact areas. Other C-suite level changes have not been widely publicized, suggesting a period of operational consolidation and growth.
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Misfits Market commonly uses email formats based on employee names. The most prevalent patterns are [first_initial][last_name] or [first_name].[last_name] @misfitsmarket.com. For general inquiries or customer support, they utilize specific addresses like help@misfitsmarket.com.
[first_initial][last]@misfitsmarket.com or [first].[last]@misfitsmarket.com
Format
jdoe@misfitsmarket.com or jane.doe@misfitsmarket.com
Example
85%
Success rate
Progressive Grocer • April 26, 2024
Misfits Market and Imperfect Foods appointed Sonali Mundhe as their first Head of Sustainability. Mundhe will spearhead sustainability initiatives across the merged entity, reinforcing their commitment to environmental and social responsibility in the food system....more
Supermarket News • November 17, 2023
Misfits Market introduced a new initiative offering a 10% Misfits Credit on qualifying purchases for customers using SNAP EBT benefits. This program aims to enhance food accessibility and affordability for SNAP recipients using their online grocery platform....more
Food Dive • September 7, 2023
Misfits Market significantly expanded its private label brand, 'Odds & Ends,' to feature more than 200 products. This expansion provides customers with a wider array of affordable pantry staples and unique items, furthering the company's mission to reduce food waste and offer value....more
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