HQ Function

The Burlingame headquarters served as the nerve center for Misfit's global operations, housing executive leadership, product design and ideation, marketing strategy, and core business operations for its wearable technology portfolio.

Notable Features:

While specific architectural details are not extensively publicized, the headquarters would have likely embodied a modern, open-office environment conducive to collaboration and innovation, characteristic of tech startups in the Bay Area, with spaces designed to inspire creativity in wearable design.

Work Culture:

Misfit cultivated a dynamic startup culture that prized innovation, design excellence, and a rapid development pace. It attracted individuals passionate about creating aesthetically pleasing and highly functional wearable technology, fostering an environment of creativity and ambition.

HQ Significance:

Its location in the San Francisco Bay Area provided Misfit with unparalleled access to a rich talent pool, venture capital, strategic partnerships, and a vibrant technological ecosystem essential for its growth and product development.

Values Reflected in HQ: The headquarters' presumed modern, functional, and design-conscious setup would have mirrored Misfit's core values: innovation, elegant design, user-centricity, and cutting-edge technology.

Location:

Before its acquisition by Fossil Group, Misfit had cultivated a significant global footprint. Key operations included its R&D and engineering center in Vietnam, its corporate headquarters and design hub in California, USA, and manufacturing liaisons in China. Misfit products were sold and distributed across major markets in North America, Europe, and Asia, supported by international marketing and sales efforts.

Street Address:

800 Airport Blvd, Suite 308

City:

Burlingame

State/Province:

California

Country:

USA