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Minute Media's Overview

Total employees431
HeadquartersTel Aviv-Yafo
Founded2011

Minute Media is a global technology and digital content company focused on powering content and media for a digital-first audience. Founded in 2011, the company owns and operates a portfolio of major digital publishing brands, including 90min, FanSided, The Players' Tribune, Mental Floss, DBLTAP, and The Big Lead. These platforms cover sports, lifestyle, and culture, reaching hundreds of millions of users monthly. Minute Media's proprietary technology platform enables the creation, distribution, and monetization of digital short-form content for advertisers, publishers, and audiences worldwide.

Where is Minute Media's Headquarters?

HQ Function

Global headquarters, housing executive leadership, core technology and product development teams, global operations management, and strategic content planning.

Notable Features:

Located within the Alon Towers, a modern, high-rise office complex known for its contemporary architecture and state-of-the-art facilities in a prominent Tel Aviv business district.

Work Culture:

A dynamic, fast-paced, and innovative environment. Emphasizes collaboration, technological advancement, and a passion for digital content and sports media. Agile methodologies are common, fostering a results-driven atmosphere.

HQ Significance:

Serves as the central hub for Minute Media's global operations, strategic decision-making, and technological innovation. Its Tel Aviv location leverages Israel's renowned tech talent pool and vibrant startup ecosystem.

Values Reflected in HQ: The choice of a modern, technologically advanced facility in a global tech hub reflects Minute Media's values of innovation, global ambition, technological excellence, and forward-thinking.

Location:

Minute Media operates globally with key offices in cities like Tel Aviv, New York, London, Sao Paulo, Singapore, Tokyo, and Manila. This international footprint supports localized content creation in multiple languages, global sales and marketing initiatives, region-specific commercial partnerships, technology development, and distributed operational teams to serve its worldwide audience and publishing partners.

Street Address:

Yigal Alon St 94 (Alon Tower 1)

City:

Tel Aviv-Yafo

State/Province:

Tel Aviv District

Country:

Israel

Minute Media's Global Presence

New York, NY, USA

Address: 200 Liberty Street, 27th Floor, New York, NY 10281

Drives growth and manages partnerships in the significant North American market, supports US-based editorial teams, and leads business development efforts in the region.

Buying Intent Signals for Minute Media

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Minute Media

As of April 2025, Minute Media' leadership includes:

Asaf Peled - Founder & Chief Executive Officer
Rich Routman - President
Sharon Weiss - Chief Financial Officer
Shauli Rozen - Chief Product & Technology Officer
Andres Cardenas - Chief Commercial Officer
Dafna Sarnoff - Chief Communications Officer
Keren Peer - Chief People Officer

Investors of Minute Media

Minute Media has been backed by several prominent investors over the years, including:

Goldman Sachs
Battery Ventures
Dawn Capital
Hamilton Lane
Gemini Israel Ventures
Harmony Partners
Qumra Capital
Vintage Investment Partners
ProSiebenSat.1 Media

Executive New Hires/Exits in the Last 12 Months

Hire3
Exits0

Minute Media has actively strengthened its executive leadership over the past 12-18 months, notably appointing new chiefs for Finance, Communications, and regional Revenue, reflecting ongoing strategic expansion and operational scaling. No major C-level departures have been publicly announced during this period.

New Appointments:

Sharon Weiss, Sharon Weiss was appointed as Chief Financial Officer to oversee Minute Media's global financial strategy and operations.
Dafna Sarnoff, Dafna Sarnoff joined Minute Media as Chief Communications Officer to lead global communications and public relations.
Duncan McMonagle, Duncan McMonagle was appointed Chief Revenue Officer for EMEA & APAC to spearhead revenue growth and commercial strategy in these key regions.

Technology (Tech Stack) used by Minute Media

Discover the tools Minute Media uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Minute Media Email Formats and Examples

Minute Media commonly uses the [first].[last]@minutemedia.com email format for its employees. While other formats might exist within the organization, this pattern appears to be the most prevalent for professional communication.

[first].[last]@minutemedia.com

Format

jane.doe@minutemedia.com

Example

75%

Success rate

News and media

PR NewswireOctober 26, 2023

STN Video and Minute Media Announce Partnership to Enhance Content Monetization for Publishers

Minute Media partnered with STN Video, integrating STN's online video platform to enhance content delivery and monetization capabilities for Minute Media's network of digital publishers....more

MarTech SeriesSeptember 13, 2023

Minute Media Launches New Creator Platform 'Voltax Create' to Empower Digital Publishers

Minute Media unveiled Voltax Create, a new proprietary platform designed to provide digital publishers with advanced tools for content creation, management, and monetization, further strengthening its technology offerings....more

The OrgMay 16, 2023

Minute Media’s The Players’ Tribune Expands to Japan

Minute Media announced the expansion of its athlete-driven content platform, The Players' Tribune, into the Japanese market, aiming to connect Japanese athletes with fans through authentic, first-person storytelling....more

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