What Does Mintel Do?

Total employees1608
HeadquartersLondon
Founded1972

Mintel is a globally recognized market intelligence agency, renowned for providing expert insights into what consumers want and why. For over 50 years, Mintel has been a trusted partner for businesses worldwide, offering comprehensive market research, product intelligence, competitive analysis, and trend forecasting. Their data and analysis help clients make informed strategic decisions, understand market dynamics, and identify growth opportunities across various sectors including CPG, beauty and personal care, food and drink, financial services, and leisure.

Where Is Mintel's Headquarters?

HQ Function

The London headquarters serves as the central command for Mintel's global operations, housing key departments such as executive leadership, global strategy, core research and analytics teams, product development, and corporate functions.

Notable Features:

Located in the historic City of London, the headquarters likely features modern office facilities designed to foster collaboration, innovation, and in-depth research. Proximity to global financial and business centers.

Work Culture:

Mintel's HQ work culture emphasizes expertise, analytical rigor, collaboration, and a strong client-centric approach. It's a dynamic environment driven by data, insights, and a passion for understanding consumer behavior and market trends.

HQ Significance:

The London HQ is pivotal for Mintel's global brand and operational coordination. It drives the company's research methodologies, thought leadership, and strategic initiatives worldwide, ensuring consistent quality and insight delivery across all markets.

Values Reflected in HQ: The headquarters embodies Mintel's core values of expertise, innovation, global collaboration, integrity, and a relentless pursuit of providing actionable market intelligence to its clients.

Location:

Mintel maintains a significant global presence with offices in key international cities across North America, Europe, Asia-Pacific, and South America. This worldwide network enables Mintel to support a wide range of functions globally, including syndicated market research, custom research solutions, trend forecasting, competitive intelligence, data analytics, consulting services, and dedicated client support across numerous industries. Their global teams of analysts and consultants provide localized expertise with a worldwide perspective.

Street Address:

4 Playhouse Yard

City:

London

State/Province:

England

Country:

United Kingdom

Where Else Does Mintel Operate Around the World?

Chicago, Illinois/USA

Address: 333 West Wacker Drive, Suite 1100, Chicago, IL 60606, USA

To provide localized market insights, client support, and business development for Mintel's extensive client base in the Americas.

Shanghai/China

Address: Room 3001-3002, 30th Floor, Raffles City (Office Tower 1), No. 268 Xi Zang Middle Road, Huangpu District, Shanghai 200001, China

To deliver expert market intelligence and trend analysis specific to consumer behavior and industry landscapes across the APAC region, supporting clients' growth strategies in Asia.

Sydney, New South Wales/Australia

Address: Level 5, 50 Carrington Street, Sydney, NSW 2000, Australia

To cater to the specific market intelligence needs of businesses operating in the Oceania region, offering insights into local consumer trends and market opportunities.

Singapore/Singapore

Address: 1 Wallich Street, #15-01 Guoco Tower, Singapore 078881

To provide specialized market intelligence for the diverse and rapidly growing Southeast Asian markets.

Buying Intent Signals for Mintel

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Mintel? Meet the Executive Team

As of April 2025, Mintel' leadership includes:

Matthew Nelson - Global Chief Executive Officer
Jon Butcher - Chief Operating Officer
Simon Kesterton - Chief Financial Officer
Susannah Croft - Chief People Officer
Lihuan Wang - Chief Technology Officer
Jane Henderson - Global President, Beauty & Personal Care

Who's Investing in Mintel?

Mintel has been backed by several prominent investors over the years, including:

Providence Equity Partners

What Leadership Changes Has Mintel Seen Recently?

Hire4
Exits0

In late 2023, Mintel saw several key appointments to its C-suite, strengthening its leadership team. This period also included the significant event of Mintel being acquired by Providence Equity Partners in December 2023. No major C-suite departures have been publicly announced during this period.

New Appointments:

Susannah Croft, Susannah Croft appointed as Chief People Officer.
Jon Butcher, Jon Butcher appointed as Chief Operating Officer.
Simon Kesterton, Simon Kesterton appointed as Chief Financial Officer.
Lihuan Wang, Lihuan Wang appointed as Chief Technology Officer.

What Technology (Tech Stack) Is Used byMintel?

Discover the tools Mintel uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Mintel Email Formats and Examples

Mintel commonly uses the email format combining the first initial of an employee's first name followed by their last name. This is a prevalent structure in many global corporations.

[first_initial][last]@mintel.com

Format

jdoe@mintel.com

Example

90%

Success rate

What's the Latest News About Mintel?

Providence Equity PartnersDecember 5, 2023

Providence Equity Partners Acquires Majority Stake in Mintel

Providence Equity Partners, a premier private equity firm specializing in media, communications, education, and technology investments, announced its acquisition of a majority interest in Mintel Group Ltd., a global leader in market intelligence....more

MediaPostMay 14, 2024

Mintel: Social Commerce Key To Engaging Gen Z And Millennials

Research from Mintel highlights the growing importance of social commerce for brands aiming to connect with Gen Z and Millennial consumers, noting that a significant portion of these demographics now make purchases directly via social media platforms....more

FoodBev MediaOctober 18, 2023

Mintel report identifies key global food and drink trends for 2024

Mintel released its annual Global Food and Drink Trends report, outlining three pivotal trends anticipated to influence the food and beverage industry in 2024 and beyond. These trends center on consumer trust, perceived value, and holistic well-being....more

Mintel Press OfficeApril 23, 2024

Over half of Canadian women believe beauty standards are improving but still feel pressure to look a certain way

Mintel research reveals that while 54% of Canadian women feel beauty standards are becoming more inclusive, 56% still experience pressure to conform to specific appearance ideals, highlighting ongoing complexities in the beauty industry....more

Highperformr's free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including Mintel, are just a search away.