Mintel
What Does Mintel Do?
Mintel is a globally recognized market intelligence agency, renowned for providing expert insights into what consumers want and why. For over 50 years, Mintel has been a trusted partner for businesses worldwide, offering comprehensive market research, product intelligence, competitive analysis, and trend forecasting. Their data and analysis help clients make informed strategic decisions, understand market dynamics, and identify growth opportunities across various sectors including CPG, beauty and personal care, food and drink, financial services, and leisure.
Where Is Mintel's Headquarters?
HQ Function
The London headquarters serves as the central command for Mintel's global operations, housing key departments such as executive leadership, global strategy, core research and analytics teams, product development, and corporate functions.
Notable Features:
Located in the historic City of London, the headquarters likely features modern office facilities designed to foster collaboration, innovation, and in-depth research. Proximity to global financial and business centers.
Work Culture:
Mintel's HQ work culture emphasizes expertise, analytical rigor, collaboration, and a strong client-centric approach. It's a dynamic environment driven by data, insights, and a passion for understanding consumer behavior and market trends.
HQ Significance:
The London HQ is pivotal for Mintel's global brand and operational coordination. It drives the company's research methodologies, thought leadership, and strategic initiatives worldwide, ensuring consistent quality and insight delivery across all markets.
Values Reflected in HQ: The headquarters embodies Mintel's core values of expertise, innovation, global collaboration, integrity, and a relentless pursuit of providing actionable market intelligence to its clients.
Location:
Mintel maintains a significant global presence with offices in key international cities across North America, Europe, Asia-Pacific, and South America. This worldwide network enables Mintel to support a wide range of functions globally, including syndicated market research, custom research solutions, trend forecasting, competitive intelligence, data analytics, consulting services, and dedicated client support across numerous industries. Their global teams of analysts and consultants provide localized expertise with a worldwide perspective.
Street Address:
4 Playhouse Yard
City:
London
State/Province:
England
Country:
United Kingdom
Where Else Does Mintel Operate Around the World?
Chicago, Illinois/USA
Address: 333 West Wacker Drive, Suite 1100, Chicago, IL 60606, USA
To provide localized market insights, client support, and business development for Mintel's extensive client base in the Americas.
Shanghai/China
Address: Room 3001-3002, 30th Floor, Raffles City (Office Tower 1), No. 268 Xi Zang Middle Road, Huangpu District, Shanghai 200001, China
To deliver expert market intelligence and trend analysis specific to consumer behavior and industry landscapes across the APAC region, supporting clients' growth strategies in Asia.
Sydney, New South Wales/Australia
Address: Level 5, 50 Carrington Street, Sydney, NSW 2000, Australia
To cater to the specific market intelligence needs of businesses operating in the Oceania region, offering insights into local consumer trends and market opportunities.
Singapore/Singapore
Address: 1 Wallich Street, #15-01 Guoco Tower, Singapore 078881
To provide specialized market intelligence for the diverse and rapidly growing Southeast Asian markets.
Buying Intent Signals for Mintel
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Who's Leading Mintel? Meet the Executive Team
As of April 2025, Mintel' leadership includes:
Who's Investing in Mintel?
Mintel has been backed by several prominent investors over the years, including:
What Leadership Changes Has Mintel Seen Recently?
In late 2023, Mintel saw several key appointments to its C-suite, strengthening its leadership team. This period also included the significant event of Mintel being acquired by Providence Equity Partners in December 2023. No major C-suite departures have been publicly announced during this period.
New Appointments:
What Technology (Tech Stack) Is Used byMintel?
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Mintel Email Formats and Examples
Mintel commonly uses the email format combining the first initial of an employee's first name followed by their last name. This is a prevalent structure in many global corporations.
[first_initial][last]@mintel.com
Format
jdoe@mintel.com
Example
90%
Success rate
What's the Latest News About Mintel?
Providence Equity Partners • December 5, 2023
Providence Equity Partners Acquires Majority Stake in Mintel
Providence Equity Partners, a premier private equity firm specializing in media, communications, education, and technology investments, announced its acquisition of a majority interest in Mintel Group Ltd., a global leader in market intelligence....more
MediaPost • May 14, 2024
Mintel: Social Commerce Key To Engaging Gen Z And Millennials
Research from Mintel highlights the growing importance of social commerce for brands aiming to connect with Gen Z and Millennial consumers, noting that a significant portion of these demographics now make purchases directly via social media platforms....more
FoodBev Media • October 18, 2023
Mintel report identifies key global food and drink trends for 2024
Mintel released its annual Global Food and Drink Trends report, outlining three pivotal trends anticipated to influence the food and beverage industry in 2024 and beyond. These trends center on consumer trust, perceived value, and holistic well-being....more
Mintel Press Office • April 23, 2024
Over half of Canadian women believe beauty standards are improving but still feel pressure to look a certain way
Mintel research reveals that while 54% of Canadian women feel beauty standards are becoming more inclusive, 56% still experience pressure to conform to specific appearance ideals, highlighting ongoing complexities in the beauty industry....more
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