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Mintegral is a global, AI-powered programmatic advertising platform dedicated to helping mobile app developers and marketers achieve high-quality user acquisition and effective monetization. As a key business unit of Mobvista (HKEX: 1860), Mintegral offers a comprehensive suite of solutions including a Demand-Side Platform (DSP), Supply-Side Platform (SSP), Data Management Platform (DMP), ad exchange, and advanced creative automation tools like Playturbo and Mindworks. It focuses on delivering strong performance, transparency, and measurable ROAS for its clients worldwide, leveraging advanced machine learning and big data capabilities to connect advertisers with engaged audiences across various app categories, especially gaming.
Serves as a crucial R&D center and operational hub, driving product innovation, engineering, big data analytics, and regional business strategy for the expansive APAC market.
Located within Wangjing SOHO, an iconic architectural landmark designed by Zaha Hadid Architects, known for its futuristic, curvilinear design. The office provides a modern, inspiring, and high-tech work environment.
Characterized by a fast-paced, innovative, and data-driven environment typical of the ad-tech industry. There's a strong emphasis on global collaboration, technological excellence, and continuous learning to adapt to the dynamic mobile ecosystem.
Beijing's status as a leading global technology and innovation hub provides Mintegral with access to a vast talent pool, cutting-edge research, and a vibrant tech community, crucial for its AI-driven platform development.
Mintegral operates globally with over 10 offices worldwide, including key locations in Beijing, Guangzhou, Hong Kong, London, San Francisco, Seoul, Singapore, and Tokyo. This extensive network supports global mobile advertising campaigns, enabling localized client service, market-specific campaign optimization, access to diverse international ad inventory, and tailored solutions for both user acquisition and monetization strategies across APAC, Americas, and EMEA regions.
Tower C, Wangjing SOHO, Futong Street, Chaoyang District
Beijing
Beijing
China
Address: 12F, Block A, Poly Tal Panyu, No.11 Xian Punan Road, Panyu District, Guangzhou
Supports Southern China operations and group-level strategic initiatives.
Address: Central London (specific address may vary, often utilizing flexible office spaces like WeWork)
To expand Mintegral's market share in Europe, cater to local advertisers and publishers, and provide dedicated regional support.
Address: Bay Area (specific address may vary, typically in tech-centric locations)
To drive growth in the Americas, collaborate with leading app developers and tech companies, and tailor Mintegral's solutions for the North American market.
Address: Gangnam District (or similar business hub)
To specifically serve the sophisticated and rapidly evolving Korean mobile market, fostering strong relationships with local developers and advertisers.
Address: Central Business District
To coordinate activities across the SEA region, support market entry, and manage partnerships in one of the fastest-growing mobile markets.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Mintegral' leadership includes:
Mintegral has been backed by several prominent investors over the years, including:
Specific high-level executive (C-suite or equivalent for Mintegral as a unit) hires or exits directly at Mintegral have not been prominently announced in public news sources over the last 12 months (May 2023 - May 2024). The leadership team appears relatively stable. Significant changes are typically communicated by Mintegral or its parent company, Mobvista.
Discover the tools Mintegral uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Mintegral commonly utilizes a standard corporate email format, primarily [firstname].[lastname]@mintegral.com. While other formats might exist internally or for specific roles, this pattern is the most frequently observed for professional communications with the company.
firstname.lastname@mintegral.com
Format
erick.fang@mintegral.com
Example
90%
Success rate
Yahoo Finance (Business Wire) • April 9, 2024
Mintegral demonstrated its strength in the hyper-casual gaming ad space, achieving top rankings in Tenjin's Q1 2024 Hyper-Casual Games Mobile Ad Network Report. The platform was recognized for its ad spend share across both iOS and Android, particularly in APAC, EMEA, and LATAM regions....more
PR Newswire • March 27, 2024
Mobvista, Mintegral's parent company, announced its 2023 annual financial results, showing significant revenue growth to USD 1.12 billion and a 153% YoY increase in adjusted EBITDA. Mintegral's programmatic advertising business was highlighted as a key driver of this success, with robust performance and global market expansion....more
AP News (Business Wire) • March 13, 2024
Mintegral was highlighted as a top-performing ad network in AppsFlyer's 17th edition of its Performance Index. The company achieved high rankings across various categories like Retention and IAA (In-App Advertising) for both gaming and non-gaming apps, underscoring its consistent delivery of quality users and strong ROI for mobile app marketers globally....more
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