What Does Mintegral Do?

Total employees74
HeadquartersBeijing
Founded2016

Mintegral is a global, AI-powered programmatic advertising platform dedicated to helping mobile app developers and marketers achieve high-quality user acquisition and effective monetization. As a key business unit of Mobvista (HKEX: 1860), Mintegral offers a comprehensive suite of solutions including a Demand-Side Platform (DSP), Supply-Side Platform (SSP), Data Management Platform (DMP), ad exchange, and advanced creative automation tools like Playturbo and Mindworks. It focuses on delivering strong performance, transparency, and measurable ROAS for its clients worldwide, leveraging advanced machine learning and big data capabilities to connect advertisers with engaged audiences across various app categories, especially gaming.

Where Is Mintegral's Headquarters?

HQ Function

Serves as a crucial R&D center and operational hub, driving product innovation, engineering, big data analytics, and regional business strategy for the expansive APAC market.

Notable Features:

Located within Wangjing SOHO, an iconic architectural landmark designed by Zaha Hadid Architects, known for its futuristic, curvilinear design. The office provides a modern, inspiring, and high-tech work environment.

Work Culture:

Characterized by a fast-paced, innovative, and data-driven environment typical of the ad-tech industry. There's a strong emphasis on global collaboration, technological excellence, and continuous learning to adapt to the dynamic mobile ecosystem.

HQ Significance:

Beijing's status as a leading global technology and innovation hub provides Mintegral with access to a vast talent pool, cutting-edge research, and a vibrant tech community, crucial for its AI-driven platform development.

Values Reflected in HQ: The choice of a globally recognized, architecturally advanced location reflects Mintegral's values of innovation, forward-thinking, technological leadership, and global ambition.

Location:

Mintegral operates globally with over 10 offices worldwide, including key locations in Beijing, Guangzhou, Hong Kong, London, San Francisco, Seoul, Singapore, and Tokyo. This extensive network supports global mobile advertising campaigns, enabling localized client service, market-specific campaign optimization, access to diverse international ad inventory, and tailored solutions for both user acquisition and monetization strategies across APAC, Americas, and EMEA regions.

Street Address:

Tower C, Wangjing SOHO, Futong Street, Chaoyang District

City:

Beijing

State/Province:

Beijing

Country:

China

Where Else Does Mintegral Operate Around the World?

Guangzhou, China

Address: 12F, Block A, Poly Tal Panyu, No.11 Xian Punan Road, Panyu District, Guangzhou

Supports Southern China operations and group-level strategic initiatives.

London, United Kingdom

Address: Central London (specific address may vary, often utilizing flexible office spaces like WeWork)

To expand Mintegral's market share in Europe, cater to local advertisers and publishers, and provide dedicated regional support.

San Francisco, CA, USA

Address: Bay Area (specific address may vary, typically in tech-centric locations)

To drive growth in the Americas, collaborate with leading app developers and tech companies, and tailor Mintegral's solutions for the North American market.

Seoul, South Korea

Address: Gangnam District (or similar business hub)

To specifically serve the sophisticated and rapidly evolving Korean mobile market, fostering strong relationships with local developers and advertisers.

Singapore

Address: Central Business District

To coordinate activities across the SEA region, support market entry, and manage partnerships in one of the fastest-growing mobile markets.

Buying Intent Signals for Mintegral

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
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*Example signal, not calculated in real time

Who's Leading Mintegral? Meet the Executive Team

As of April 2025, Mintegral' leadership includes:

Erick Fang - CEO of Mintegral
Jeff Sue - General Manager, Americas
Sylvia Lee - Head of Business Development, EMEA
Stella Zhu - Head of US & LATAM Business

Who's Investing in Mintegral?

Mintegral has been backed by several prominent investors over the years, including:

Mintegral is a core business unit of Mobvista (HKEX: 1860), a publicly traded company on the Hong Kong Stock Exchange since December 2018.
Prior to Mobvista's IPO, its key institutional investors included Huitongda Network Co., Ltd., MediaTek Inc., Gobi Partners, Goldman Sachs, and New Oriental Education & Technology Group.

What Leadership Changes Has Mintegral Seen Recently?

Hire0
Exits0

Specific high-level executive (C-suite or equivalent for Mintegral as a unit) hires or exits directly at Mintegral have not been prominently announced in public news sources over the last 12 months (May 2023 - May 2024). The leadership team appears relatively stable. Significant changes are typically communicated by Mintegral or its parent company, Mobvista.

What Technology (Tech Stack) Is Used byMintegral?

Discover the tools Mintegral uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Mintegral Email Formats and Examples

Mintegral commonly utilizes a standard corporate email format, primarily [firstname].[lastname]@mintegral.com. While other formats might exist internally or for specific roles, this pattern is the most frequently observed for professional communications with the company.

firstname.lastname@mintegral.com

Format

erick.fang@mintegral.com

Example

90%

Success rate

What's the Latest News About Mintegral?

Yahoo Finance (Business Wire)April 9, 2024

Mintegral Shines in Tenjin's Hyper-Casual Games Mobile Ad Network Report 2024

Mintegral demonstrated its strength in the hyper-casual gaming ad space, achieving top rankings in Tenjin's Q1 2024 Hyper-Casual Games Mobile Ad Network Report. The platform was recognized for its ad spend share across both iOS and Android, particularly in APAC, EMEA, and LATAM regions....more

PR NewswireMarch 27, 2024

Mintegral's Parent Company Mobvista Reports Strong 2023 Financial Results

Mobvista, Mintegral's parent company, announced its 2023 annual financial results, showing significant revenue growth to USD 1.12 billion and a 153% YoY increase in adjusted EBITDA. Mintegral's programmatic advertising business was highlighted as a key driver of this success, with robust performance and global market expansion....more

AP News (Business Wire)March 13, 2024

Mintegral Recognized as a Top Performer in AppsFlyer's Performance Index Edition 17

Mintegral was highlighted as a top-performing ad network in AppsFlyer's 17th edition of its Performance Index. The company achieved high rankings across various categories like Retention and IAA (In-App Advertising) for both gaming and non-gaming apps, underscoring its consistent delivery of quality users and strong ROI for mobile app marketers globally....more

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