Minor Figures
Minor Figures's Overview
Minor Figures is a London-based coffee and plant-based beverage company renowned for its high-quality oat milk, nitro cold brew coffees, and chai concentrates. Founded in 2014 with a rebellious spirit and a focus on sustainability and product innovation, they cater to baristas and consumers alike, aiming to create products that don't compromise on flavour or quality while being better for the planet. Their distinct branding and commitment to the coffee community have established them as a key player in the alternative milk and ready-to-drink coffee markets. Minor Figures is also a certified B Corp, underscoring its commitment to social and environmental standards.
Where is Minor Figures's Headquarters?
HQ Function
Serves as the primary hub for global operations, product development, brand strategy, marketing, finance, and administrative functions.
Notable Features:
Located in Containerville, an innovative workspace community comprised of upcycled shipping containers, reflecting the brand's creative and unconventional ethos.
Work Culture:
Likely fosters a creative, dynamic, and collaborative environment, driven by a passion for coffee, sustainability, and challenging industry norms. Emphasis on quality, community, and innovation.
HQ Significance:
The London HQ is central to Minor Figures' brand identity, product innovation, and its strong ties to the European coffee scene, acting as a launchpad for its global expansion and operations.
Values Reflected in HQ: The choice of a Containerville HQ reflects Minor Figures' values of innovation, resourcefulness, sustainability (upcycling), community, and a modern, unconventional approach to business.
Location:
Minor Figures has established a significant global footprint, with its oat milk and coffee products available in over 40 countries across Europe, North America, Asia, and Australia. Their international operations are supported by dedicated regional offices in London (Global HQ), Melbourne (APAC), and West Hollywood (North America), alongside an extensive network of distributors and retail partners. This structure allows them to effectively manage sales, marketing, and logistics tailored to diverse international markets, ensuring their products reach a global audience of coffee enthusiasts, baristas, and plant-based consumers.
Street Address:
Unit 12, Containerville, 1 Emma Street
City:
London
State/Province:
England
Country:
United Kingdom
Minor Figures's Global Presence
Fitzroy, Victoria, Australia
Address: 29-31 St David Street, Fitzroy, VIC 3065, Australia
To serve as a key hub for Minor Figures' expansion in the APAC region, building relationships with local cafes, distributors, and consumers, and tailoring products and marketing to regional tastes.
West Hollywood, California, USA
Address: 700 N. San Vicente Blvd, Pacific Design Center, West Hollywood, CA 90069, USA
To drive brand presence and market share in North America, adapting strategies for local consumer preferences and navigating the established coffee and alternative milk industries.
Buying Intent Signals for Minor Figures
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Executive Team of Minor Figures
As of April 2025, Minor Figures' leadership includes:
Investors of Minor Figures
Minor Figures has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Specific C-suite level executive hires or departures at Minor Figures have not been widely publicized in the past 12 months. The company appears focused on stable leadership and strengthening its regional management teams to support ongoing global expansion and product innovation.
Technology (Tech Stack) used by Minor Figures
Discover the tools Minor Figures uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Minor Figures Email Formats and Examples
Minor Figures primarily utilizes the email format [first].[last]@minorfigures.com for its employees. This is a common and professional structure for corporate communications. While other formats might exist internally, this is the most frequently observed pattern.
[first].[last]@minorfigures.com
Format
stuart.forsyth@minorfigures.com
Example
80%
Success rate
News and media
FoodBev Media • January 24, 2024
Minor Figures expands oat milk portfolio with new 'Everyday Oat' range
Minor Figures has introduced its new 'Everyday Oat' milk range, featuring Original, Light, and new Barista Standard Semi varieties. The launch aims to make their popular oat milk more accessible for daily consumption, complementing their existing Barista Oat offerings specifically designed for coffee....more
World Coffee Portal • March 20, 2023
Minor Figures Achieves B Corp Certification, Reinforcing Sustainability Commitment
Minor Figures has officially received B Corp certification, recognizing its commitment to high standards of social and environmental performance, transparency, and accountability. This milestone underscores the company's dedication to sustainability and ethical practices within the coffee and plant-based beverage industry....more
Vegconomist • March 2, 2022
Minor Figures Raises Series B to Fuel Global Growth and Innovation, Led by Danone
Oat milk and coffee company Minor Figures announced a successful Series B funding round led by Danone Manifesto Ventures and existing investor Access Entertainment. The capital is intended to accelerate global growth, expand production, and drive further product innovation....more
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