What Does MiniLuxe Do?

Total employees189
HeadquartersNeedham
Founded2007

MiniLuxe is a brand dedicated to transforming the nail care and beauty industry by offering high-quality, hygienic, and ethically-driven services. They focus on providing a superior client experience through clean studios, non-toxic products, and fair labor practices for their technicians. MiniLuxe aims to be a leader in self-care, emphasizing both personal well-being and professional standards within the beauty sector.

Where Is MiniLuxe's Headquarters?

HQ Function

Serves as the central hub for corporate operations, brand strategy, marketing, product development (for their line of polishes and care items), talent acquisition, and franchisee/studio support.

Notable Features:

Likely features a modern, clean, and minimalist design aesthetic, reflecting the MiniLuxe brand. May include training facilities for new technicians and a test studio environment.

Work Culture:

Emphasizes a culture of empowerment, cleanliness, continuous improvement, and ethical practices, aligning with their consumer-facing brand values. Likely a collaborative and fast-paced environment focused on growth and customer satisfaction.

HQ Significance:

The headquarters is crucial for maintaining brand consistency across all studio locations, driving innovation in clean beauty services, and managing the company's growth and operational excellence.

Values Reflected in HQ: The headquarters likely embodies MiniLuxe's core values: cleanliness, high standards, ethical treatment of employees, and a commitment to client well-being.

Location:

MiniLuxe's operations are currently focused within the United States. They support a network of studios primarily located in Massachusetts, Texas, California, and Florida, with ongoing expansion into other key US metropolitan areas. All brand, operational, and strategic support functions are managed from their US headquarters.

Street Address:

161 Highland Ave, Suite 203

City:

Needham

State/Province:

MA

Country:

USA

Where Else Does MiniLuxe Operate Around the World?

Boston, MA, USA (Multiple Studio Locations)

Address: Various studio addresses (e.g., 297 Newbury St, Boston; The Street, 49 Boylston St, Chestnut Hill)

To serve the dense urban and suburban clientele in the Greater Boston area, pilot new services, and maintain a strong brand presence in their founding region.

Dallas-Fort Worth, TX, USA (Multiple Studio Locations)

Address: Various studio addresses (e.g., West Village, Dallas; Shops at Clearfork, Fort Worth)

To capture market share in a major metropolitan area known for its strong consumer base for beauty and wellness services, serving as a significant operational cluster outside of New England.

Los Angeles, CA, USA (Multiple Studio Locations)

Address: Various studio addresses (e.g., Brentwood Country Mart, Santa Monica)

To establish and grow the brand in a trend-setting region with high demand for health-conscious and high-quality beauty treatments.

Buying Intent Signals for MiniLuxe

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading MiniLuxe? Meet the Executive Team

As of April 2025, MiniLuxe' leadership includes:

Zoe Krislock - Chief Executive Officer
Jeff Assef - Chief Operating Officer
Elizabeth Lorber - Chief People Officer
Kristen Freel - VP of Marketing

Who's Investing in MiniLuxe?

MiniLuxe has been backed by several prominent investors over the years, including:

Cue Ball Capital
Murano Connect
Horowitz Group
Valor Equity Partners
Venrock

What Leadership Changes Has MiniLuxe Seen Recently?

Hire1
Exits0

MiniLuxe has seen some leadership changes, including the appointment of Zoe Krislock as CEO in early 2023. Other executive team updates are not always broadly publicized for companies of this scale.

New Appointments:

Zoe Krislock, Zoe Krislock was appointed as the new CEO of MiniLuxe, succeeding Sue Thirlwall, aiming to drive further growth and innovation.

What Technology (Tech Stack) Is Used byMiniLuxe?

Discover the tools MiniLuxe uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

MiniLuxe Email Formats and Examples

MiniLuxe likely employs common corporate email formats. The most probable patterns are [first_initial][last]@miniluxe.com or [first].[last]@miniluxe.com.

[first_initial][last]@miniluxe.com

Format

zkrislock@miniluxe.com

Example

80%

Success rate

What's the Latest News About MiniLuxe?

GlossyJanuary 18, 2023

MiniLuxe news title: Former Sephora, Nike exec Zoë Krislock is MiniLuxe’s new CEO

Zoë Krislock, with a background at Nike and Sephora, has been named the new CEO of MiniLuxe. She succeeds Sue Thirlwall and aims to leverage her experience to expand the clean beauty service brand....more

Beauty IndependentFebruary 7, 2024

MiniLuxe news title: MiniLuxe Launches Membership Program And Continues Florida Expansion

MiniLuxe is introducing a new membership program offering benefits to loyal customers and is continuing its expansion in Florida with new studio openings, signaling strong growth initiatives....more

PR NewswireNovember 1, 2022

MiniLuxe news title: MiniLuxe Announces New Additions to Board of Directors

MiniLuxe strengthened its leadership by appointing two new members to its Board of Directors: Dave Kimbell, CEO of Ulta Beauty, and Tom Carroll, former President and CEO of RR Donnelley, to guide its next phase of growth....more

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