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Minibar Delivery's Overview

Total employees17
HeadquartersNew York
Founded2013

Minibar Delivery was an online marketplace and mobile app that provided on-demand delivery of wine, spirits, beer, and mixers. Founded in 2013 by Lara Crystal and Lindsey Andrews, the platform connected users with local liquor stores to facilitate convenient alcohol purchases delivered typically within 30-60 minutes. Minibar Delivery aimed to modernize alcohol shopping by offering a wide selection, competitive pricing, and fast delivery. In November 2021, Minibar Delivery was acquired by ReserveBar, a leading e-commerce platform specializing in premium and luxury spirits. Following the acquisition, Minibar Delivery's operations and technology were integrated into ReserveBar to enhance its on-demand capabilities and market reach.

Where is Minibar Delivery's Headquarters?

HQ Function

The NYC headquarters served as the primary center for Minibar Delivery's operations, including technology development, marketing, customer support, and strategic partnerships before its acquisition.

Notable Features:

As a tech startup, its office likely featured an open-plan layout to foster collaboration, typical of modern tech companies in urban centers. Specific architectural details are not widely publicized.

Work Culture:

The work culture at Minibar Delivery was likely dynamic, fast-paced, and entrepreneurial, characteristic of a startup environment. Emphasis would have been on innovation, customer satisfaction, and rapid growth in the competitive on-demand delivery space.

HQ Significance:

Being headquartered in New York City provided Minibar Delivery access to a large customer base, a rich talent pool, investment opportunities, and a competitive landscape that spurred innovation.

Values Reflected in HQ: The choice of an NYC headquarters reflected ambition, a focus on a major consumer market, and access to tech talent, aligning with values of convenience, speed, and market leadership in the alcohol delivery sector.

Location:

Prior to its acquisition by ReserveBar, Minibar Delivery's operations were focused within the United States. It served a wide range of cities across multiple states, continually expanding its network of partner liquor stores to broaden its on-demand delivery service. It did not have a significant physical international presence; its 'global' aspect was more about the ambition to scale its model, which remained US-centric.

Street Address:

79 Madison Ave (Pre-acquisition)

City:

New York

State/Province:

NY

Country:

USA

Minibar Delivery's Global Presence

Various US Cities (Operational Hubs/Remote)

Address: N/A (No distinct large secondary offices publicly listed)

To support market expansion, manage relationships with local retail partners, and ensure smooth delivery operations in specific geographic areas.

Buying Intent Signals for Minibar Delivery

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Minibar Delivery

As of April 2025, Minibar Delivery' leadership includes:

Lara Crystal - Co-Founder & Co-CEO (Pre-acquisition)
Lindsey Andrews - Co-Founder & Co-CEO (Pre-acquisition)

Investors of Minibar Delivery

Minibar Delivery has been backed by several prominent investors over the years, including:

Corigin Ventures
Female Founders Fund
Slow Ventures
Great Oaks Venture Capital
Winklevoss Capital
BoxGroup
LaunchPad LA
CASSIUS Family

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits2

The most significant executive event impacting Minibar Delivery was its acquisition by ReserveBar in November 2021. This led to the integration of Minibar Delivery's leadership and team into ReserveBar. The Co-Founders, Lara Crystal and Lindsey Andrews, transitioned out of their roles as heads of an independent Minibar Delivery.

Departures

Lara Crystal, Role as Co-CEO of independent Minibar Delivery ended following the company's acquisition by ReserveBar.
Lindsey Andrews, Role as Co-CEO of independent Minibar Delivery ended following the company's acquisition by ReserveBar.

New Appointments:

N/A, No new independent executive appointments for Minibar Delivery noted leading up to or after its acquisition, as leadership was integrated into ReserveBar.

Technology (Tech Stack) used by Minibar Delivery

Discover the tools Minibar Delivery uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Minibar Delivery Email Formats and Examples

Common email formats for tech companies like Minibar Delivery (pre-acquisition) often included [first].[last]@domain.com or [first_initial][last]@domain.com. Post-acquisition by ReserveBar, direct emails to former Minibar Delivery addresses may no longer be active or could be forwarded.

[first].[last]@minibardelivery.com or [first]@minibardelivery.com

Format

lara.crystal@minibardelivery.com

Example

60%

Success rate

News and media

TechCrunchNovember 2, 2021

ReserveBar acquires Minibar Delivery to expand its alcohol e-commerce footprint

ReserveBar, an e-commerce platform for premium and luxury spirits, announced its acquisition of Minibar Delivery, an on-demand alcohol delivery service. The deal aims to combine ReserveBar's expertise in high-end spirits and corporate gifting with Minibar Delivery's marketplace technology and extensive retail partner network for on-demand delivery....more

ForbesFebruary 14, 2017

Minibar Delivery News: How Two Women Who Hated Going To The Liquor Store Created A Multi-Million Dollar Business

An article highlighting the story of Minibar Delivery's co-founders Lara Crystal and Lindsey Andrews, detailing their journey in establishing and growing the alcohol delivery service into a significant player in the market....more

Business InsiderMarch 7, 2016

Minibar Delivery News: This startup that solves New Yorkers' biggest drinking problem just raised $5 million

Minibar Delivery announced a $5 million funding round. The investment was intended to help the company expand its services to more cities and enhance its technology platform....more

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