Minibar Delivery was an online marketplace and mobile app that provided on-demand delivery of wine, spirits, beer, and mixers. Founded in 2013 by Lara Crystal and Lindsey Andrews, the platform connected users with local liquor stores to facilitate convenient alcohol purchases delivered typically within 30-60 minutes. Minibar Delivery aimed to modernize alcohol shopping by offering a wide selection, competitive pricing, and fast delivery. In November 2021, Minibar Delivery was acquired by ReserveBar, a leading e-commerce platform specializing in premium and luxury spirits. Following the acquisition, Minibar Delivery's operations and technology were integrated into ReserveBar to enhance its on-demand capabilities and market reach.
The NYC headquarters served as the primary center for Minibar Delivery's operations, including technology development, marketing, customer support, and strategic partnerships before its acquisition.
As a tech startup, its office likely featured an open-plan layout to foster collaboration, typical of modern tech companies in urban centers. Specific architectural details are not widely publicized.
The work culture at Minibar Delivery was likely dynamic, fast-paced, and entrepreneurial, characteristic of a startup environment. Emphasis would have been on innovation, customer satisfaction, and rapid growth in the competitive on-demand delivery space.
Being headquartered in New York City provided Minibar Delivery access to a large customer base, a rich talent pool, investment opportunities, and a competitive landscape that spurred innovation.
Prior to its acquisition by ReserveBar, Minibar Delivery's operations were focused within the United States. It served a wide range of cities across multiple states, continually expanding its network of partner liquor stores to broaden its on-demand delivery service. It did not have a significant physical international presence; its 'global' aspect was more about the ambition to scale its model, which remained US-centric.
79 Madison Ave (Pre-acquisition)
New York
NY
USA
Address: N/A (No distinct large secondary offices publicly listed)
To support market expansion, manage relationships with local retail partners, and ensure smooth delivery operations in specific geographic areas.
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As of April 2025, Minibar Delivery' leadership includes:
Minibar Delivery has been backed by several prominent investors over the years, including:
The most significant executive event impacting Minibar Delivery was its acquisition by ReserveBar in November 2021. This led to the integration of Minibar Delivery's leadership and team into ReserveBar. The Co-Founders, Lara Crystal and Lindsey Andrews, transitioned out of their roles as heads of an independent Minibar Delivery.
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Common email formats for tech companies like Minibar Delivery (pre-acquisition) often included [first].[last]@domain.com or [first_initial][last]@domain.com. Post-acquisition by ReserveBar, direct emails to former Minibar Delivery addresses may no longer be active or could be forwarded.
[first].[last]@minibardelivery.com or [first]@minibardelivery.com
Format
lara.crystal@minibardelivery.com
Example
60%
Success rate
TechCrunch • November 2, 2021
ReserveBar, an e-commerce platform for premium and luxury spirits, announced its acquisition of Minibar Delivery, an on-demand alcohol delivery service. The deal aims to combine ReserveBar's expertise in high-end spirits and corporate gifting with Minibar Delivery's marketplace technology and extensive retail partner network for on-demand delivery....more
Forbes • February 14, 2017
An article highlighting the story of Minibar Delivery's co-founders Lara Crystal and Lindsey Andrews, detailing their journey in establishing and growing the alcohol delivery service into a significant player in the market....more
Business Insider • March 7, 2016
Minibar Delivery announced a $5 million funding round. The investment was intended to help the company expand its services to more cities and enhance its technology platform....more
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