What Does MindShift Gear Do?

Total employees45
HeadquartersSanta Rosa
Founded2012

MindShift Gear, a brand of Think Tank Photo, specializes in designing and manufacturing premium camera bags and carrying solutions tailored for outdoor and adventure photographers. Their products are renowned for their durability, comfort, and innovative features like rotation technology, allowing photographers quick access to their gear without removing the pack. MindShift Gear aims to empower photographers to capture stunning images in challenging environments by providing reliable and protective equipment.

Where Is MindShift Gear's Headquarters?

HQ Function

Serves as the main operational hub for Think Tank Photo, encompassing design, development, marketing, sales, and distribution for both Think Tank Photo and MindShift Gear brands.

Notable Features:

The facility likely includes design studios, product testing areas, administrative offices, and warehousing, optimized for the development and distribution of specialized photography gear.

Work Culture:

The work culture is likely passionate and collaborative, driven by a shared love for photography and the outdoors. Emphasis is placed on innovation, quality, and understanding the needs of professional and enthusiast photographers.

HQ Significance:

This location is central to all strategic, design, and operational decisions for MindShift Gear, ensuring product quality and alignment with the brand's core mission of serving outdoor photographers.

Values Reflected in HQ: The headquarters reflects values of innovation, quality craftsmanship, and a deep commitment to the photography community, particularly those who explore the outdoors.

Location:

MindShift Gear, through its parent company Think Tank Photo, has a global reach with products sold in numerous countries via an extensive network of international distributors and retailers, as well as direct online sales. This supports global marketing, sales, and customer service for photographers worldwide.

Street Address:

1105 N. Dutton Ave., Suite C

City:

Santa Rosa

State/Province:

California

Country:

USA

Where Else Does MindShift Gear Operate Around the World?

No additional office locations available.

Buying Intent Signals for MindShift Gear

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading MindShift Gear? Meet the Executive Team

As of April 2025, MindShift Gear' leadership includes:

Doug Murdoch - President & Lead Designer (Think Tank Photo / MindShift Gear)
Deanne Fitzmaurice - Co-Founder (Think Tank Photo / MindShift Gear)
Kurt Rogers - Co-Founder & Chairman (Think Tank Photo / MindShift Gear)
Mike Sturm - Co-Founder (Think Tank Photo / MindShift Gear)

Who's Investing in MindShift Gear?

MindShift Gear has been backed by several prominent investors over the years, including:

Privately Held (as part of Think Tank Photo)

What Leadership Changes Has MindShift Gear Seen Recently?

Hire0
Exits0

No significant public announcements regarding executive new hires or exits for MindShift Gear or its parent company Think Tank Photo have been identified in the last 12 months. The leadership team appears to be stable.

What Technology (Tech Stack) Is Used byMindShift Gear?

Discover the tools MindShift Gear uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

MindShift Gear Email Formats and Examples

While direct MindShift Gear emails are less common, communication typically flows through Think Tank Photo. Common email formats for companies of this nature include [first initial][last name] or [first name]@[companydomain.com].

[first]@thinktankphoto.com

Format

doug@thinktankphoto.com

Example

75%

Success rate

What's the Latest News About MindShift Gear?

ShotkitFebruary 2, 2023

MindShift Gear BackLight Sprint Review: The Perfect Lightweight Day Pack?

Shotkit published an in-depth review of the MindShift BackLight Sprint camera backpack, highlighting its lightweight design, 15L capacity, and suitability for photographers seeking a compact and agile carrying solution for day trips....more

PetaPixelSeptember 15, 2022

MindShift Announces New Rotation Backpacks That Start at $290

MindShift Gear announced an update to its popular Rotation backpack series, featuring improved materials and design. The new line includes the Rotation 22L, 34L, and 50L+ models, maintaining the signature belt pack rotation feature for quick gear access....more

MindShift Gear Blog (Official)May 17, 2024

Choosing The Right Camera Bag For Your Next Adventure

MindShift Gear's official blog provides tips and considerations for photographers on selecting the appropriate camera bag based on the type of adventure, amount of gear, and accessibility needs, showcasing various MindShift Gear products....more

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