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MindShift Gear, a brand of Think Tank Photo, specializes in designing and manufacturing premium camera bags and carrying solutions tailored for outdoor and adventure photographers. Their products are renowned for their durability, comfort, and innovative features like rotation technology, allowing photographers quick access to their gear without removing the pack. MindShift Gear aims to empower photographers to capture stunning images in challenging environments by providing reliable and protective equipment.
Serves as the main operational hub for Think Tank Photo, encompassing design, development, marketing, sales, and distribution for both Think Tank Photo and MindShift Gear brands.
The facility likely includes design studios, product testing areas, administrative offices, and warehousing, optimized for the development and distribution of specialized photography gear.
The work culture is likely passionate and collaborative, driven by a shared love for photography and the outdoors. Emphasis is placed on innovation, quality, and understanding the needs of professional and enthusiast photographers.
This location is central to all strategic, design, and operational decisions for MindShift Gear, ensuring product quality and alignment with the brand's core mission of serving outdoor photographers.
MindShift Gear, through its parent company Think Tank Photo, has a global reach with products sold in numerous countries via an extensive network of international distributors and retailers, as well as direct online sales. This supports global marketing, sales, and customer service for photographers worldwide.
1105 N. Dutton Ave., Suite C
Santa Rosa
California
USA
No additional office locations available.
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As of April 2025, MindShift Gear' leadership includes:
MindShift Gear has been backed by several prominent investors over the years, including:
No significant public announcements regarding executive new hires or exits for MindShift Gear or its parent company Think Tank Photo have been identified in the last 12 months. The leadership team appears to be stable.
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While direct MindShift Gear emails are less common, communication typically flows through Think Tank Photo. Common email formats for companies of this nature include [first initial][last name] or [first name]@[companydomain.com].
[first]@thinktankphoto.com
Format
doug@thinktankphoto.com
Example
75%
Success rate
Shotkit • February 2, 2023
Shotkit published an in-depth review of the MindShift BackLight Sprint camera backpack, highlighting its lightweight design, 15L capacity, and suitability for photographers seeking a compact and agile carrying solution for day trips....more
PetaPixel • September 15, 2022
MindShift Gear announced an update to its popular Rotation backpack series, featuring improved materials and design. The new line includes the Rotation 22L, 34L, and 50L+ models, maintaining the signature belt pack rotation feature for quick gear access....more
MindShift Gear Blog (Official) • May 17, 2024
MindShift Gear's official blog provides tips and considerations for photographers on selecting the appropriate camera bag based on the type of adventure, amount of gear, and accessibility needs, showcasing various MindShift Gear products....more
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