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MIMA
What Does MIMA Do?
Mima is a Dutch-Spanish company founded in 2009 by Davy Kho and Yolanda Pila, who sought to blend sophisticated design with practical functionality in the baby products market. Known for its luxurious and innovative strollers like the Xari and Zigi, Mima focuses on creating elegant, high-quality products that cater to the needs of modern parents. The brand emphasizes distinctive aesthetics, premium materials, and user-friendly features, positioning itself in the high-end segment of the juvenile products industry.
Where Is MIMA's Headquarters?
HQ Function
Serves as the central hub for design, product development, international sales, marketing, and global operations management.
Notable Features:
Modern office and studio space within a technology park, fostering innovation and design collaboration. Specific architectural details are not publicly highlighted.
Work Culture:
A creative, design-focused, and dynamic environment with an international team. Emphasis on innovation, quality craftsmanship, and a passion for stylish parenting solutions.
HQ Significance:
The Valencia headquarters is pivotal for Mima's brand identity, product innovation, and orchestrating its global distribution network.
Values Reflected in HQ: The headquarters' location in a technology park and its focus on design reflect Mima's core values of innovation, modern aesthetics, and technological integration in product development.
Location:
Mima supports its global operations through its headquarters in Spain and key regional distribution partners worldwide. This includes sales, marketing, customer service, and logistics functions tailored to various international markets, ensuring Mima products are available to discerning parents in numerous countries across Europe, North America, Asia, and other regions.
Street Address:
C/ Gustave Eiffel, 3, Parque Tecnológico
City:
Paterna
State/Province:
Valencia
Country:
Spain
Where Else Does MIMA Operate Around the World?
Miami, Florida, USA
Address: Mima USA, 8325 NW 66th Street, Miami, FL 33166 (May be a primary distributor/logistics hub)
To establish and grow Mima's brand presence and market share in the United States and Canada, providing localized support and logistics.
Buying Intent Signals for MIMA
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading MIMA? Meet the Executive Team
As of April 2025, MIMA' leadership includes:
Who's Investing in MIMA?
MIMA has been backed by several prominent investors over the years, including:
What Leadership Changes Has MIMA Seen Recently?
As a privately-held company with a consistent founding leadership team, major executive hires or exits are not frequently publicized. The core leadership remains stable.
Departures
New Appointments:
What Technology (Tech Stack) Is Used byMIMA?
Discover the tools MIMA uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
MIMA Email Formats and Examples
Mima likely utilizes common professional email formats for its corporate communications. Based on standard practices for companies of its size and domain (mima.kids), common formats would include variations of first name and last name.
[first_name]@[mima.kids] or [first_initial][last_name]@[mima.kids]
Format
yolanda@mima.kids
Example
75%
Success rate
What's the Latest News About MIMA?
Mima Kids Instagram • October 26, 2023
Mima introduces new colorways for its Xari Max stroller
Mima announced the launch of new, elegant color options for their popular Xari Max stroller, continuing their tradition of blending style with functionality for modern parents....more
PramFox • July 12, 2023
In-depth Review of the Mima Zigi Travel Stroller
PramFox published a comprehensive review of the Mima Zigi, highlighting its lightweight design, compact fold, and suitability for travel, reinforcing Mima's position in the premium travel stroller market....more
Mima Kids Website • Ongoing
Mima Continues to Innovate with New Product Arrivals
Mima frequently updates its product lines with new arrivals and accessories, showcasing their commitment to continuous innovation and responding to the evolving needs of stylish parents....more
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