Milly LLC is an American fashion company celebrated for its advanced contemporary designs that blend playful American silhouettes with French atelier techniques. Originally founded by Michelle Smith in 2000, the brand offers a range of women's apparel, including dresses, tops, skirts, and swimwear, known for vibrant prints, luxurious fabrics, and meticulous details. Milly caters to confident, modern women seeking statement pieces that are both sophisticated and spirited. The company was acquired by S. Rothschild & Co. in 2019.
The New York headquarters serves as the primary operational base for Milly LLC, encompassing design studios, showrooms, marketing, sales, merchandising, and corporate administration.
Situated in the Garment District, the headquarters benefits from proximity to industry resources, suppliers, and talent. The space likely features modern design studios, dedicated showrooms for collection presentations, and collaborative office environments.
The work culture at Milly's NYC headquarters is expected to be dynamic, creative, and fast-paced, reflecting the nature of the fashion industry. It likely fosters collaboration, innovation in design, strong brand focus, and a commitment to quality and aesthetic.
Being headquartered in New York City, a global fashion capital, provides Milly LLC with direct access to emerging trends, a rich pool of talent, influential media, and a discerning customer base, which is critical for its brand positioning and market relevance.
Milly LLC maintains its global operations primarily from its New York headquarters. The brand achieves international reach through its robust e-commerce platform (milly.com), which ships to numerous countries, and through strategic partnerships with high-end department stores, specialty boutiques, and online retailers across North America, Europe, Asia, and the Middle East. Key functions supported globally include international sales, distribution logistics, digital marketing, and brand collaborations.
260 W 39th St, Floor 10
New York
NY
USA
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As of April 2025, MILLY' leadership includes:
MILLY has been backed by several prominent investors over the years, including:
Milly LLC, under its parent company S. Rothschild & Co., experienced leadership adjustments over the past year aimed at driving its brand strategy. This included the appointment of a new President to guide the company's creative and commercial direction.
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The commonly observed email format for Milly LLC employees (domain milly.com) appears to follow patterns such as [first_initial][last]@milly.com or [first].[last]@milly.com. These are typical structures for corporate emails, but official confirmation of a specific format is not publicly available.
[first_initial][last]@milly.com (e.g., jdoe@milly.com)
Format
akureishy@milly.com
Example
70%
Success rate
PR Newswire • May 9, 2023
Milly announced a strategic partnership with BENlabs, an entertainment AI company, to integrate its fashion items into upcoming film, TV, and streaming productions. This collaboration aims to enhance brand visibility and reach new audiences through organic product placement....more
WWD (Women's Wear Daily) • January 19, 2023
WWD reported that Milly, owned by S. Rothschild, appointed Yuxi Liu as president. The brand was also actively searching for a chief executive officer to lead its next phase of growth following its acquisition. (Note: Yuxi Liu subsequently departed, and Angie Kureishy was appointed President in May 2023)....more
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