HQ Function

Served as the central hub for operations, product development, engineering, sales, and corporate functions for its global mobile advertising business.

Notable Features:

Located in The Can Company, a historic complex of factory buildings in Baltimore's Canton neighborhood, repurposed into office and retail space. Known for its vibrant, open-plan office design reflecting its tech-company culture.

Work Culture:

Characterized by a fast-paced, innovative, and collaborative environment typical of a tech startup, even after its IPO. The culture emphasized mobile-first technology and creative advertising solutions.

HQ Significance:

The headquarters symbolized Millennial Media's roots in Baltimore's burgeoning tech scene and its status as a leading independent mobile ad network prior to its acquisition. It was a testament to the company's growth from a startup to a publicly traded entity.

Values Reflected in HQ: Innovation, ambition, growth, and a connection to the local Baltimore community through its choice of a redeveloped historic site for its primary operations.

Location:

Historically, Millennial Media established a significant global presence with key offices in North America (e.g., New York, San Francisco, Chicago), Europe (e.g., London, Hamburg, Paris), and Asia-Pacific (e.g., Singapore, Tokyo, Sydney). These international hubs supported global sales, ad operations, publisher relations, and market-specific strategies, enabling the company to serve a worldwide client base in the mobile advertising ecosystem before its acquisition.

Street Address:

2400 Boston St

City:

Baltimore

State/Province:

MD

Country:

USA