Milkbasket
Milkbasket's Overview
Milkbasket is a leading subscription-based micro-delivery service in India, revolutionizing how households receive their daily essentials. Founded in 2015, the platform offers early morning, contactless delivery of milk, bread, eggs, butter, juices, and a wide array of other grocery items directly to customers' doorsteps, typically before 7 AM. Milkbasket simplifies daily shopping with its easy-to-use app, flexible subscription models, and no-minimum-order policy for subscribed items. Its efficient supply chain and focus on customer convenience have made it a popular choice in several Indian cities. In October 2021, Milkbasket was acquired by Reliance Retail Ventures Ltd., a subsidiary of Reliance Industries, further strengthening its market position and growth potential within India's competitive e-grocery landscape.
Where is Milkbasket's Headquarters?
HQ Function
Serves as the main registered office and a key hub for strategic planning, technology development, marketing, operations management, and corporate functions for Milkbasket's grocery delivery services.
Notable Features:
Likely a functional office space within a commercial district, designed to facilitate collaboration and operational oversight. Specific architectural details are not widely publicized, focusing more on operational efficiency for a tech-logistics company.
Work Culture:
As a fast-paced tech and e-commerce company, the work culture at Milkbasket is likely dynamic, innovative, and customer-centric. Post-acquisition by Reliance, it integrates elements of a larger corporate structure while aiming to retain its agile startup roots. Emphasis is on efficiency, problem-solving, and leveraging technology for service excellence.
HQ Significance:
Gurugram's location provides access to a large talent pool, strong infrastructure, and proximity to the National Capital Region (NCR), a key market for Milkbasket's services. It's a strategic location for managing and expanding e-commerce operations.
Values Reflected in HQ: The headquarters operations likely reflect values such as efficiency, technological innovation, customer focus, and agility, necessary for success in the competitive micro-delivery market.
Location:
Milkbasket currently focuses its operations exclusively within India. Its services, including hyperlocal grocery delivery, technology development, customer support, and supply chain management, are all geared towards serving the Indian domestic market. There is no public information indicating international expansion plans at this time, especially following its acquisition by Reliance Retail, which is also primarily India-focused for its retail operations.
Street Address:
Plot No. 230, Udyog Vihar, Phase-1
City:
Gurugram
State/Province:
Haryana
Country:
India
Milkbasket's Global Presence
Bengaluru, Karnataka, India
Address: Specific office addresses for regional hubs are not broadly publicized; operations are typically managed from fulfillment centers and local operational points within the city.
To cater to the high demand for daily essential deliveries in a major tech and residential hub, ensuring timely and efficient service as part of the wider Reliance Retail e-commerce strategy.
Hyderabad, Telangana, India
Address: Operational activities are coordinated through strategically located fulfillment centers and local team offices within Hyderabad.
Expanding Milkbasket's footprint in another major South Indian city, known for its tech industry and dense population, driving adoption of subscription-based grocery delivery.
Noida, Uttar Pradesh, India
Address: Operations are run from various fulfillment centers and local coordination points across Noida and Greater Noida.
To serve the densely populated residential and commercial areas of Noida, ensuring high service levels and market penetration for Milkbasket's offerings.
Buying Intent Signals for Milkbasket
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Executive Team of Milkbasket
As of April 2025, Milkbasket' leadership includes:
Investors of Milkbasket
Milkbasket has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
In the past 12 months (approximately mid-2023 to mid-2024), there have been no widely publicized major executive hires or departures specifically for Milkbasket's distinct top leadership team. Since the acquisition by Reliance Retail and the departure of former CEO Anant Goel in May 2022, Milkbasket's operations are more deeply integrated within Reliance's structure, with co-founder Yatish Talvadia reportedly continuing to manage day-to-day activities. Leadership changes, if any, are likely internal within the broader Reliance Retail ecosystem and not announced as standalone Milkbasket executive shifts.
Technology (Tech Stack) used by Milkbasket
Discover the tools Milkbasket uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Milkbasket Email Formats and Examples
Milkbasket, as part of Reliance Retail, likely uses standardized corporate email formats. While specific internal patterns for Milkbasket-branded emails are not publicly detailed post-acquisition, common conventions for tech and retail companies often involve a combination of the employee's name and the company domain. For any official communication, it's best to use contact forms on their website or app.
[first].[last]@milkbasket.com or [first_initial][last]@milkbasket.com (common pre-acquisition formats)
Format
jane.doe@milkbasket.com or jdoe@milkbasket.com
Example
70%
Success rate
News and media
Business Standard • December 22, 2023
Milkbasket news: Reliance's JioMart starts milk delivery in 8 cities via Milkbasket app
Reliance Retail's e-commerce arm, JioMart, has initiated milk delivery services in eight cities, including Bangalore, Hyderabad, and Chennai, leveraging the Milkbasket application. This strategic move aims to integrate Milkbasket's expertise in early-morning, subscription-based delivery of daily essentials into the broader JioMart platform....more
The Economic Times • October 26, 2021
Milkbasket news: Reliance Retail acquires 96.49% stake in Milkbasket
Reliance Retail Ventures Ltd (RRVL), a subsidiary of Reliance Industries, acquired a controlling stake of 96.49% in Milkbasket, a subscription-based daily micro-delivery service. The deal solidified Reliance's presence in the online grocery delivery market....more
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