What Does MikMak Do?

Total employees142
HeadquartersNew York
Founded2014

MikMak is a global software company that provides a leading eCommerce acceleration platform for multichannel brands. Their technology enables brands to make their media shoppable, connect consumers with online and in-store purchasing options from virtually any retailer, and gain valuable first-party data and analytics on shopper behavior. This allows brands to optimize marketing spend, understand consumer preferences, and drive sales by making their digital and social media content instantly actionable.

Where Is MikMak's Headquarters?

HQ Function

The New York City headquarters serves as the central hub for MikMak's strategic leadership, product development, engineering, sales, marketing, and global operations management.

Notable Features:

Modern office space in a prime New York City location, designed to foster collaboration and innovation, likely featuring open-plan layouts, technologically equipped meeting rooms, and communal areas to support a dynamic workforce.

Work Culture:

MikMak fosters a fast-paced, innovative, and data-driven work environment. The culture emphasizes collaboration, customer success, and agility, reflecting its role in the dynamic e-commerce and advertising technology sectors. Employees are encouraged to be proactive and contribute to the company's growth.

HQ Significance:

The New York City location provides MikMak with direct access to a rich ecosystem of CPG brands, retailers, advertising agencies, technology partners, and a diverse talent pool, crucial for its growth and innovation.

Values Reflected in HQ: The headquarters' likely design and its urban, energetic location reflect MikMak's values of innovation, connectivity, being at the forefront of industry trends, and attracting top-tier talent.

Location:

MikMak supports global brands and their eCommerce acceleration needs across various international markets. While headquartered in the US with key operational hubs, its platform and services are utilized by multinational CPG companies to reach consumers worldwide, with significant activity in North America, Europe, and APAC regions. MikMak also embraces a flexible work model, with a distributed workforce including remote employees across the US and EMEA, enabling it to tap into global talent and serve its international client base effectively.

Street Address:

116 W Houston St

City:

New York

State/Province:

NY

Country:

USA

Where Else Does MikMak Operate Around the World?

Chicago, IL/USA

Address: Specific street address not publicly listed; operations are centered in the Chicago metropolitan area.

To enhance service delivery and business development for a large concentration of CPG companies and retailers in the Midwest, providing localized support and strengthening regional partnerships.

Buying Intent Signals for MikMak

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading MikMak? Meet the Executive Team

As of April 2025, MikMak' leadership includes:

Rachel Tipograph - Founder & CEO
Scott Carleton - Chief Product & Technology Officer
Andy Clark - Chief Revenue Officer
Nilla Benjamin - Chief People Officer
Bryan Drell - Chief Financial Officer
Rachel Lyall - Chief Marketing Officer

Who's Investing in MikMak?

MikMak has been backed by several prominent investors over the years, including:

Wavecrest Growth Partners
Luminari Capital
Madrona Venture Group
Bazaarvoice
VaynerMedia
Gary Vaynerchuk
Interplay Ventures
SLOW Ventures
Schneider Electric Ventures

What Leadership Changes Has MikMak Seen Recently?

Hire2
Exits0

Over the last 12-18 months, MikMak has strategically bolstered its executive leadership with key appointments in product, technology, marketing, and finance to drive its next phase of growth and platform innovation. No major executive departures have been publicly announced during this period.

New Appointments:

Scott Carleton, Scott Carleton appointed as new Chief Product & Technology Officer, bringing extensive experience in scaling product and engineering teams.
Rachel Lyall, Rachel Lyall appointed as new Chief Marketing Officer to drive MikMak's marketing strategy and accelerate growth.

What Technology (Tech Stack) Is Used byMikMak?

Discover the tools MikMak uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

MikMak Email Formats and Examples

MikMak primarily utilizes an email format consisting of the employee's first name followed by '@mikmak.com'. This is a common and straightforward approach, making it relatively easy to predict professional email addresses within the company.

[first]@mikmak.com

Format

rachel@mikmak.com

Example

98%

Success rate

What's the Latest News About MikMak?

PR NewswireNovember 2, 2023

MikMak Appoints Scott Carleton as Chief Product & Technology Officer

MikMak announced the appointment of Scott Carleton as its new Chief Product & Technology Officer (CPTO). Carleton will be responsible for leading MikMak's product vision, strategy, and execution to further accelerate innovation on the platform....more

Business WireOctober 18, 2023

MikMak 3.0: Commerce Creative, an AI-Powered Solution for Optimizing Ad Creative

MikMak launched MikMak 3.0, featuring Commerce Creative, an AI-powered solution designed to help brands optimize ad creative for eCommerce performance. It analyzes creative attributes against shopper engagement data to provide actionable insights....more

PR NewswireMay 2, 2023

MikMak Appoints Rachel Lyall as Chief Marketing Officer

MikMak announced the appointment of Rachel Lyall as its new Chief Marketing Officer. Lyall will oversee MikMak's global marketing organization, brand strategy, and demand generation efforts to support the company's continued growth....more

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