Miinto
Miinto's Overview
Miinto Group is a prominent online fashion platform founded in 2009, dedicated to connecting independent physical boutiques and fashion brands with a global e-commerce audience. The platform offers a curated, yet extensive, selection of womenswear, menswear, kids' wear, sportswear, and accessories from premium, luxury, and hand-picked local brands. Miinto's mission is to empower independent retailers by providing them with a robust online sales channel, allowing them to compete in the digital landscape and reach customers far beyond their local vicinity. Operating in multiple European markets, Miinto focuses on a 'shop local, buy global' ethos, offering a unique inventory not typically found on larger e-commerce sites and championing fashion diversity.
Where is Miinto's Headquarters?
HQ Function
The Copenhagen headquarters serves as the central command for Miinto Group's global operations, including strategic planning, technology platform development, international marketing, financial management, and human resources. It orchestrates the company's expansive network of partner boutiques and country-specific teams.
Notable Features:
The headquarters likely features a modern, Scandinavian-designed office space that encourages collaboration, innovation, and creativity. Expect open-plan layouts, communal areas, and an environment reflecting its identity as a tech-driven fashion company.
Work Culture:
Miinto Group fosters a dynamic, ambitious, and entrepreneurial work culture. It's characterized by a fast-paced, international environment where teamwork, innovation, and a passion for fashion and technology are highly valued. There's a strong emphasis on empowering employees and supporting local businesses.
HQ Significance:
The Copenhagen HQ is crucial for executing Miinto's unique business model, which bridges the gap between physical boutiques and the online marketplace. Its location in a design-forward and tech-savvy city provides access to a rich talent pool and aligns with the company's core business.
Values Reflected in HQ: The headquarters' environment and operations aim to reflect Miinto's core values: empowering local retailers, customer-centricity, driving innovation in fashion e-commerce, fostering diversity, and promoting sustainable growth.
Location:
Miinto Group has established a strong global presence, primarily focused across Europe. The platform is active in numerous countries, including Denmark, Norway, Sweden, Finland, Poland, the Netherlands, Belgium, Switzerland, Germany, France, Italy, and Spain. Miinto supports thousands of independent fashion boutiques by offering them a sophisticated e-commerce infrastructure to reach a broad international customer base. Key functions supported globally include localized websites, multilingual customer service, international logistics coordination, and region-specific marketing campaigns, enabling a seamless experience for both boutiques and shoppers.
Street Address:
Prags Boulevard 49B, 3. sal, 2300 København S
City:
Copenhagen
State/Province:
Capital Region of Denmark
Country:
Denmark
Miinto's Global Presence
Warsaw, Poland
Address: Aleje Jerozolimskie 98, 00-807 Warszawa, Poland
To leverage Poland's strong technology talent pool for platform innovation and to provide localized operational support, marketing, and partner management for Miinto's expanding presence in the CEE region.
Oslo, Norway
Address: Specific address not publicly listed, operates within Oslo.
To cater to the specific needs of the Norwegian fashion market, manage local partnerships, and drive growth for Miinto within Norway, ensuring a tailored approach for local consumers and boutiques.
Buying Intent Signals for Miinto
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Executive Team of Miinto
As of April 2025, Miinto' leadership includes:
Investors of Miinto
Miinto has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Miinto Group has actively strengthened its leadership team over the past 12-18 months with strategic hires in key areas like growth, operations, and finance to support its ongoing expansion and operational scaling. Publicly available information indicates more hires than departures in the executive ranks.
New Appointments:
Technology (Tech Stack) used by Miinto
Discover the tools Miinto uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Miinto Email Formats and Examples
Miinto Group likely follows common corporate email address patterns. The most probable formats are [first_initial][last]@miinto.com (e.g., jdoe@miinto.com) or [first].[last]@miinto.com (e.g., jane.doe@miinto.com). These formats are widely used for professional communication.
[first_initial][last]@miinto.com or [first].[last]@miinto.com
Format
kki@miinto.com or konrad.kierklo@miinto.com
Example
85%
Success rate
News and media
bootstrapping.dk • May 2, 2024
Miinto after a tough 2023: We make money and are ready for an upturn
Miinto Group successfully navigated a challenging retail market in 2023, achieving profitability in the second half of the year. CEO Konrad Kierklo stated the company is now profitable and optimistic about an upturn in 2024, focusing on sustainable growth and potential market consolidation....more
FashionUnited UK • February 21, 2023
Miinto Marketplace Records Record Revenue and Positive Ebitda
Fashion marketplace Miinto reported record-breaking revenue of 54 million euros (402 million Danish kroner) and a positive Ebitda of 2.1 million euros for its fiscal year 2021/2022. This marked a significant financial turnaround and growth for the company....more
Miinto Group (LinkedIn) • October 5, 2023
Miinto Welcomes Paloma Truong as Chief Operating Officer (COO)
Miinto Group announced the appointment of Paloma Truong as its new Chief Operating Officer. Paloma brings extensive experience in scaling operations and will be pivotal in Miinto’s next growth phase....more
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