What Does Miele Do?

Total employees6490
HeadquartersGütersloh
Founded1899

Miele is a German-based, family-owned manufacturer renowned globally for its high-end domestic appliances and commercial equipment. Founded in 1899 by Carl Miele and Reinhard Zinkann, the company has steadfastly adhered to its 'Immer Besser' (Forever Better) brand promise. Miele is distinguished by its product quality, exceptional durability, technological innovation, timeless design, and sustainable practices. Its extensive product portfolio includes cooking appliances, laundry care, dishwashers, refrigeration, floor care, coffee machines, and professional-grade equipment for medical, laboratory, and commercial applications.

Where Is Miele's Headquarters?

HQ Function

Global headquarters housing central administration, research and development (R&D), strategic management, significant manufacturing facilities, and the Miele Museum. It is the primary decision-making and innovation center for the Miele Group.

Notable Features:

The expansive Gütersloh campus includes state-of-the-art R&D laboratories, multiple modern production plants specializing in various appliance categories, advanced logistics centers, and the iconic Miele Museum which showcases the company's rich history and technological milestones. The architecture blends historic buildings with modern, purpose-built structures.

Work Culture:

Miele's work culture is deeply rooted in its 'Immer Besser' philosophy, emphasizing a relentless pursuit of quality, precision, and innovation. It fosters long-term strategic thinking, strong employee loyalty, and a commitment to sustainability. The environment blends traditional family-business values of trust and responsibility with the demands of a modern, global corporation.

HQ Significance:

As the birthplace and enduring heart of Miele, the Gütersloh headquarters symbolizes the company's unwavering commitment to German engineering excellence, premium quality, and its family-owned heritage. It is pivotal for driving global strategy, pioneering new technologies, and maintaining the integrity of the Miele brand worldwide.

Values Reflected in HQ: The headquarters embodies Miele's core values: 'Immer Besser' is evident in its advanced R&D and manufacturing capabilities; sustainability is integrated into its operations and building management; and a long-term commitment to quality, innovation, and its employees is demonstrated through continuous investment and development of the site.

Location:

Miele boasts a significant global presence, with company-owned sales and service subsidiaries in approximately 50 countries and its premium appliances sold in many more through importers and dealers. Manufacturing is primarily concentrated in Germany (e.g., Gütersloh, Bielefeld, Euskirchen), with additional state-of-the-art production plants strategically located in Austria, Czech Republic, Romania, Poland, and China. This extensive network supports global functions including R&D, product development, marketing, sales, supply chain management, and customer service, ensuring Miele's quality and service standards are upheld worldwide.

Street Address:

Carl-Miele-Straße 29

City:

Gütersloh

State/Province:

North Rhine-Westphalia

Country:

Germany

Where Else Does Miele Operate Around the World?

Princeton, New Jersey, USA

Address: 9 Independence Way, Princeton, NJ 08540, USA

To strengthen Miele's brand presence, manage sales channels, and provide localized support and services to customers and partners in the key North American market, adapting global strategies to regional consumer preferences and business conditions.

Abingdon, Oxfordshire, UK

Address: Fairacres, Marcham Road, Abingdon, OX14 1TW, UK

To drive growth and maintain Miele's premium brand positioning in the important UK market, ensuring high standards of customer experience and product availability.

Buying Intent Signals for Miele

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Miele? Meet the Executive Team

As of April 2025, Miele' leadership includes:

Dr. Markus Miele - Executive Director and Co-Proprietor
Dr. Reinhard Zinkann - Executive Director and Co-Proprietor
Olaf Bartsch - Executive Director Finance & Administration
Dr. Stefan Breit - Executive Director Technology
Dr. Axel Kniehl - Executive Director Marketing & Sales
Rebecca Steinhage - Executive Director Human Resources & Corporate Affairs

Who's Investing in Miele?

Miele has been backed by several prominent investors over the years, including:

Miele is a private, family-owned and run company since its founding in 1899.
It is co-owned by the Miele family and the Zinkann family (descendants of the founders).
The company is not publicly traded and does not have external institutional investors in the conventional sense.

What Leadership Changes Has Miele Seen Recently?

Hire3
Exits1

Miele has made strategic appointments to its executive leadership over the past 12-18 months, reinforcing its focus on human resources, digital transformation, and specialized business units. These changes reflect the company's commitment to navigating evolving market dynamics and driving future growth.

Departures

Frank Jüttner, Frank Jüttner transitioned from his leadership role in the Professional Business Unit to head the Laundry Business Unit, representing a change in top leadership for the Professional segment.

New Appointments:

Rebecca Steinhage, Rebecca Steinhage appointed to the Miele Group Executive Board.
Sashi Rekha, Sashi Rekha appointed as CDIO and member of the extended Miele Group Executive Board.
Dr. Christian Gerwens, Dr. Christian Gerwens appointed to lead the Professional Business Unit.
Frank Jüttner, Frank Jüttner appointed to lead the Laundry Business Unit following his tenure with the Professional unit.

What Technology (Tech Stack) Is Used byMiele?

Discover the tools Miele uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Miele Email Formats and Examples

Miele's most common email format is typically `firstname.lastname@miele.com`. Variations might exist for specific departments or regions, but this pattern is widely observed for corporate communications.

firstname.lastname@miele.com

Format

max.mustermann@miele.com

Example

85%

Success rate

What's the Latest News About Miele?

Miele Press PortalFebruary 20, 2024

Miele posts record sales but sees market cooling – investments in the future at an all-time high

Miele Group reported a record turnover of €5.43 billion for the 2022/23 financial year, an 11.6% increase. However, the company noted a significant cooling of the market, particularly in the latter half of 2023. Despite this, Miele is maintaining high levels of investment in future projects and product development....more

Miele Press PortalDecember 1, 2023

Miele honoured with German Sustainability Award

Miele was awarded the German Sustainability Award 2024 in the 'Household Appliances' category. The jury recognized Miele's comprehensive sustainability strategy, energy-efficient products, durable designs, and commitment to CO2 neutrality at its production sites....more

Miele Press Portal (IFA 2023 Showcase)September 1, 2023

Miele at IFA 2023: New benchmarks in performance, user convenience and sustainability

At IFA 2023, Miele showcased innovations across its product range, emphasizing enhanced performance, intuitive user interfaces, and significant advancements in sustainability. Highlights included new energy-efficient ovens, smart laundry appliances, and features aimed at extending product lifecycles....more

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