MidwayUSA is a family-owned American retailer of shooting, hunting, and outdoor-related products. Founded in 1977 by Larry and Brenda Potterfield, the company has grown from a small gun shop to one of the largest online retailers in its segment. MidwayUSA is known for its wide product selection (often marketing 'Just About Everything' for shooting, hunting, and the outdoors), competitive pricing, fast shipping, and strong focus on customer satisfaction, which they term 'Customer Obsession'. They operate primarily through their e-commerce website and mail-order catalogs, serving customers across the United States. The company is also recognized for its commitment to quality management principles, having received multiple Malcolm Baldrige National Quality Awards.
The Columbia, MO campus serves as the central hub for all of MidwayUSA's operations, including corporate offices, warehousing and distribution, customer support call centers, IT, marketing, and merchandising.
The campus features a large, modern, and highly efficient distribution center utilizing advanced automation and logistics technology. The facilities are designed to support their 'Just About Perfect' operational philosophy and rapid order fulfillment. The campus environment is also designed to be employee-friendly.
MidwayUSA's work culture is heavily influenced by its founders, emphasizing values like customer satisfaction ('Customer Obsession'), operational excellence, continuous improvement (Baldrige principles), honesty, and respect. It's often described as having a family-like atmosphere coupled with a high-performance environment focused on achieving company goals.
The headquarters is significant as it's the nerve center of the entire company, housing all core functions. Its central U.S. location is strategic for national distribution. It's also a major employer in the Columbia, MO area.
MidwayUSA primarily serves the United States market. While they may ship some products to a limited number of international destinations (subject to U.S. export laws and local regulations), their primary operational focus and physical presence are within the U.S. Their global reach is mainly through their e-commerce platform accessible worldwide, but actual sales and shipping are predominantly domestic. They do not operate international offices or distribution centers.
5875 West Van Horn Tavern Rd
Columbia
Missouri
United States
Address: N/A
N/A
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As of April 2025, MidwayUSA' leadership includes:
MidwayUSA has been backed by several prominent investors over the years, including:
No major public announcements regarding executive hires or exits at the C-suite or VP level have been identified for MidwayUSA in the last 12 months. The company maintains a stable leadership team.
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MidwayUSA likely utilizes common corporate email formats. Based on patterns observed for similar companies, a primary format is often the first initial followed by the last name.
flast@midwayusa.com
Format
jdoe@midwayusa.com
Example
85%
Success rate
AmmoLand.com • October 25, 2023
MidwayUSA was honored as the 2023 Industry Business of the Year by the National Association of Sporting Goods Wholesalers (NASGW). This award recognizes MidwayUSA's contributions to the shooting sports industry and its strong partnerships with wholesalers....more
MidwayUSA Official Website (Press Release section) • August 1, 2023
MidwayUSA announced its 46th anniversary, reflecting on its journey from a small gun shop to a major online retailer. The company reaffirmed its commitment to Customer Obsession and providing a wide selection of products for shooting, hunting, and outdoor enthusiasts....more
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