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MidwayUSA's Overview

Total employees264
HeadquartersColumbia
Founded1977

MidwayUSA is a family-owned American retailer of shooting, hunting, and outdoor-related products. Founded in 1977 by Larry and Brenda Potterfield, the company has grown from a small gun shop to one of the largest online retailers in its segment. MidwayUSA is known for its wide product selection (often marketing 'Just About Everything' for shooting, hunting, and the outdoors), competitive pricing, fast shipping, and strong focus on customer satisfaction, which they term 'Customer Obsession'. They operate primarily through their e-commerce website and mail-order catalogs, serving customers across the United States. The company is also recognized for its commitment to quality management principles, having received multiple Malcolm Baldrige National Quality Awards.

Where is MidwayUSA's Headquarters?

HQ Function

The Columbia, MO campus serves as the central hub for all of MidwayUSA's operations, including corporate offices, warehousing and distribution, customer support call centers, IT, marketing, and merchandising.

Notable Features:

The campus features a large, modern, and highly efficient distribution center utilizing advanced automation and logistics technology. The facilities are designed to support their 'Just About Perfect' operational philosophy and rapid order fulfillment. The campus environment is also designed to be employee-friendly.

Work Culture:

MidwayUSA's work culture is heavily influenced by its founders, emphasizing values like customer satisfaction ('Customer Obsession'), operational excellence, continuous improvement (Baldrige principles), honesty, and respect. It's often described as having a family-like atmosphere coupled with a high-performance environment focused on achieving company goals.

HQ Significance:

The headquarters is significant as it's the nerve center of the entire company, housing all core functions. Its central U.S. location is strategic for national distribution. It's also a major employer in the Columbia, MO area.

Values Reflected in HQ: The headquarters reflects MidwayUSA's values of operational efficiency, investment in technology, commitment to quality, and providing a conducive work environment for its employees to deliver on customer satisfaction promises.

Location:

MidwayUSA primarily serves the United States market. While they may ship some products to a limited number of international destinations (subject to U.S. export laws and local regulations), their primary operational focus and physical presence are within the U.S. Their global reach is mainly through their e-commerce platform accessible worldwide, but actual sales and shipping are predominantly domestic. They do not operate international offices or distribution centers.

Street Address:

5875 West Van Horn Tavern Rd

City:

Columbia

State/Province:

Missouri

Country:

United States

MidwayUSA's Global Presence

N/A

Address: N/A

N/A

Buying Intent Signals for MidwayUSA

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of MidwayUSA

As of April 2025, MidwayUSA' leadership includes:

Larry Potterfield - Founder and Chairman of the Board
Matt Fleming - President and CEO
Bill Clinton - Vice President of Information Systems
Ryan Coker - Vice President of Merchandising
Jeff Larkin - Vice President of Marketing
Adam Ray - Vice President of eCommerce
Megan Potterfield - Vice President of Human Resources
Pete Eardley - Vice President of Customer Support

Investors of MidwayUSA

MidwayUSA has been backed by several prominent investors over the years, including:

MidwayUSA is a privately held, family-owned company founded by Larry and Brenda Potterfield. It is not publicly traded and does not have external institutional investors in the traditional sense.

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

No major public announcements regarding executive hires or exits at the C-suite or VP level have been identified for MidwayUSA in the last 12 months. The company maintains a stable leadership team.

Technology (Tech Stack) used by MidwayUSA

Discover the tools MidwayUSA uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

MidwayUSA Email Formats and Examples

MidwayUSA likely utilizes common corporate email formats. Based on patterns observed for similar companies, a primary format is often the first initial followed by the last name.

flast@midwayusa.com

Format

jdoe@midwayusa.com

Example

85%

Success rate

News and media

AmmoLand.comOctober 25, 2023

MidwayUSA Named 2023 ‘Industry Business of the Year’ by National Association of Sporting Goods Wholesalers

MidwayUSA was honored as the 2023 Industry Business of the Year by the National Association of Sporting Goods Wholesalers (NASGW). This award recognizes MidwayUSA's contributions to the shooting sports industry and its strong partnerships with wholesalers....more

MidwayUSA Official Website (Press Release section)August 1, 2023

MidwayUSA Celebrates 46 Years of Serving Customers

MidwayUSA announced its 46th anniversary, reflecting on its journey from a small gun shop to a major online retailer. The company reaffirmed its commitment to Customer Obsession and providing a wide selection of products for shooting, hunting, and outdoor enthusiasts....more

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