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MHL Custom, founded by Marc Hoeksema and based in Rincon, Puerto Rico, is a premier destination for Lift Foils enthusiasts. As an official Lift Foils demo center, retailer, and service provider, MHL Custom specializes in creating bespoke hydrofoil boards tailored to individual rider preferences. They offer comprehensive services including expert e-foil lessons for all skill levels, rentals for experiencing the thrill of foiling, and professional repairs. MHL Custom caters to the watersports community by providing personalized equipment, in-depth knowledge of Lift Foils products, and a gateway to the exhilarating world of e-foiling. Their focus is on quality craftsmanship and enhancing the customer's foiling experience.
Primary hub for custom hydrofoil board design, manufacturing, Lift Foils product retail, e-foil lessons, rentals, and repairs.
Specialized workshop for custom board building, direct access to Lift Foils products and demo opportunities, located in the vibrant watersports community of Rincon.
Entrepreneurial, passion-driven environment focused on high-quality craftsmanship, innovation in custom foiling solutions, and delivering exceptional customer experiences in the e-foiling domain. Likely a small, agile team led by the founder.
Serves as a key center in Puerto Rico and the Caribbean for the Lift Foils brand, offering unique custom-built boards and comprehensive e-foiling services, contributing significantly to the local watersports scene and e-foil adoption.
While MHL Custom's physical operations are based in Rincon, Puerto Rico, they cater to an international clientele of watersports enthusiasts and Lift Foils users. Customers from around the world visit for lessons, rentals, and custom board builds, or may inquire about custom orders. Their reputation for expertise in Lift Foils and custom work attracts a global audience online and through word-of-mouth within the foiling community.
Carr. 413, Ramal Interior K0.7, Bo. Puntas
Rincon
PR
USA
No additional office locations available.
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As of April 2025, Lift Foils' leadership includes:
Lift Foils has been backed by several prominent investors over the years, including:
MHL Custom is a founder-led small business. Significant executive team changes like new hires or exits are not typical or publicly reported for a company of this scale. Operations are primarily managed by the founder, Marc Hoeksema.
Discover the tools Lift Foils uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
MHL Custom primarily uses a general information email address for inquiries, which is common for businesses of its size. This ensures that customer questions regarding products, services, lessons, or custom builds are directed to the appropriate person, likely the founder or a small support team.
info@mhlcustom.com
Format
info@mhlcustom.com
Example
95%
Success rate
MHL Custom Instagram • October 26, 2023
MHL Custom announced via their social media a fresh stock of Lift eFoils, showcasing various models and inviting enthusiasts to explore custom board options and demos in Puerto Rico. This reinforces their role as a key Lift Foils partner in the region....more
MHL Custom Website • Ongoing
MHL Custom continues to provide personalized e-foil lessons in Rincon, Puerto Rico. Catering to beginners and experienced riders alike, these lessons are designed to help individuals master the art of e-foiling with expert guidance from Marc Hoeksema and his team....more
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