What Does Metsä Tissue Do?

Total employees840
HeadquartersEspoo
FoundedN/A

Metsä Tissue is a leading European producer of tissue paper products for household and professional use, and a major global supplier of greaseproof papers. Their well-known brands include Lambi, Serla, Mola, Tento, Katrin, and SAGA. With a focus on sustainability and hygiene, Metsä Tissue operates mills across Europe, serving millions of consumers and businesses daily. They are part of the Metsä Group, a Finnish forest industry group that operates in international markets.

Where Is Metsä Tissue's Headquarters?

HQ Function

Serves as the central hub for corporate management, strategic planning, finance, group-level marketing, sustainability initiatives, and overall business operations for Metsä Tissue globally.

Notable Features:

The headquarters is part of the Metsä Group's head office complex, which features modern Scandinavian design, emphasizes sustainable building practices (e.g., use of wood, energy efficiency), and likely includes facilities promoting employee well-being, reflecting the company's connection to forestry and nature.

Work Culture:

The work culture at Metsä Tissue's headquarters likely emphasizes collaboration, innovation, continuous improvement, and a strong commitment to sustainability and safety, aligning with Finnish business values and the broader Metsä Group's ethos of 'Grow. Develop. Renew.'

HQ Significance:

The Espoo headquarters is strategically important for overseeing European operations, driving product innovation and brand development, managing international supply chains, and fostering relationships with key stakeholders and customers across its diverse markets.

Values Reflected in HQ: The headquarters likely reflects core values such as responsibility (economic, environmental, social), renewal, cooperation, and customer focus, which are central to Metsä Group's identity, with an emphasis on sustainable practices and fostering an inspiring work environment.

Location:

Metsä Tissue primarily operates across Europe, with nine production mills strategically located in five countries: Finland, Germany, Poland, Slovakia, and Sweden. Sales offices in various European countries support these operations. While its core manufacturing and sales of tissue products (for consumer, professional, and Away-from-Home segments) are concentrated in Europe, its SAGA brand of greaseproof papers enjoys a significant global reach, being exported to over 60 countries worldwide. Globally supported functions include manufacturing, research & development (often centralized or coordinated from key hubs), sales & marketing, supply chain management, and customer service, all tailored to meet regional demands and international standards for its specialized paper products.

Street Address:

Revontulenpuisto 2

City:

Espoo

State/Province:

Uusimaa

Country:

Finland

Where Else Does Metsä Tissue Operate Around the World?

Mänttä, Pirkanmaa, Finland

Address: Tehtaankatu 1, 35800 Mänttä, Finland

Serves as a major manufacturing and R&D hub for the Nordic region, leveraging local forest resources (pulp from Metsä Fibre) and contributing significantly to the local economy and employment. Focuses on high-quality, sustainable products.

Düren, North Rhine-Westphalia, Germany

Address: Metsä Tissue GmbH, Werk Düren, Paradiesstraße, 52349 Düren, Germany

Strengthens Metsä Tissue's manufacturing and supply chain capabilities in Central Europe, enabling efficient logistics, product adaptation for German and neighboring markets, and responsiveness to customer needs in a competitive landscape.

Žilina, Žilina Region, Slovakia

Address: Metsä Tissue Slovakia s.r.o., Celulózka 1909, 010 01 Žilina, Slovakia

Enhances Metsä Tissue's manufacturing footprint and market access in Central and Eastern Europe, offering cost-effective production, logistical advantages for serving growing regional markets, and supporting the company's diverse product portfolio.

Mariestad, Västra Götaland, Sweden

Address: Metsä Tissue AB, Bruksvägen, 542 88 Mariestad, Sweden

Plays a crucial role in supplying the Swedish and broader Nordic markets with tissue products. The ongoing expansion and modernization project underscore its strategic importance for future growth and sustainability leadership in the region.

Buying Intent Signals for Metsä Tissue

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Metsä Tissue? Meet the Executive Team

As of April 2025, Metsä Tissue' leadership includes:

Esa Kaikkonen - CEO
Kari L M Orth - SVP, Finance, IT and Business Development
Mariusz Kacprowicz - SVP, Operations
Susanna Eskola - SVP, Human Resources
Katariina Saarela - SVP, Communications and Sustainability
Markus Reivala - SVP, Nordics
Christoph Zeiler - SVP, Central Europe
Jari Tiura - SVP, Sales and Marketing, Away from Home

Who's Investing in Metsä Tissue?

Metsä Tissue has been backed by several prominent investors over the years, including:

Metsä Group (Parent Company, owned by Metsäliitto Cooperative)

What Leadership Changes Has Metsä Tissue Seen Recently?

Hire2
Exits2

Over the past 12 months, Metsä Tissue has implemented key leadership changes to strengthen its management team, notably with new Senior Vice Presidents appointed for its Central Europe division and Human Resources, reflecting strategic adjustments and a focus on specialized expertise.

Departures

Tobias Lüning, Tobias Lüning departed as SVP, Central Europe to pursue new career opportunities.
Anja Vainio, Anja Vainio concluded her tenure as SVP, Human Resources.

New Appointments:

Christoph Zeiler, Christoph Zeiler appointed as new SVP, Central Europe, to lead the company's operations and strategy in the region.
Susanna Eskola, Susanna Eskola appointed as new SVP, Human Resources, to oversee human resources functions across the group.

What Technology (Tech Stack) Is Used byMetsä Tissue?

Discover the tools Metsä Tissue uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Metsä Tissue Email Formats and Examples

Metsä Tissue, as part of Metsä Group, utilizes a standardized corporate email format for its employees. The most commonly observed and effective format is [firstname].[lastname]@metsatissue.com. This structure facilitates professional communication internally and with external stakeholders, ensuring messages reach the intended recipients reliably.

firstname.lastname@metsatissue.com

Format

esa.kaikkonen@metsatissue.com

Example

90%

Success rate

What's the Latest News About Metsä Tissue?

Metsä Tissue Official WebsiteApril 25, 2024

Metsä Tissue Q1 2024: Comparable EBITDA improved, driven by lower costs

Metsä Tissue reported an improvement in its Q1 2024 comparable EBITDA, primarily due to decreased costs. Sales volume remained stable, and the company continued its focus on operational efficiency and sustainability initiatives, noting signs of stabilization in the tissue paper market....more

Metsä Tissue Official WebsiteFebruary 29, 2024

Metsä Tissue’s renewal project in Mariestad, Sweden progresses to the pre-engineering phase

Metsä Tissue announced significant progress in its Mariestad mill renewal project in Sweden, which has now entered the pre-engineering phase. This major investment aims to substantially increase fresh fibre-based tissue paper production capacity and enhance environmental performance, aligning with sustainability goals....more

Metsä Tissue Official WebsiteJanuary 15, 2024

Christoph Zeiler appointed SVP, Central Europe at Metsä Tissue

Metsä Tissue appointed Christoph Zeiler as Senior Vice President, Central Europe, and a member of Metsä Tissue’s Management Team, effective 1 February 2024. He succeeded Tobias Lüning, who decided to pursue opportunities outside Metsä Group....more

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