Metric Gaming
Metric Gaming's Overview
Metric Gaming was a B2B technology provider specializing in cutting-edge sports betting software and services. They offered a diverse portfolio including a modern sports betting platform, pre-match and in-play trading, sophisticated risk management, and unique betting products like SuperLive® (fast-paced, in-game betting markets) and Golf PriceMaker. The company aimed to empower operators with customizable, high-performance sports betting solutions. In December 2021, key assets of Metric Gaming, including its technology and parts of its team, were acquired by Sporting Solutions, which is part of FDJ Gaming Solutions. The Metric Gaming brand and technology now contribute to the FDJ Gaming Solutions B2B offerings.
Where is Metric Gaming's Headquarters?
HQ Function
Served as the main hub for strategic operations, product development, engineering leadership, and business development in the Americas.
Notable Features:
Strategically located in Las Vegas to be close to key clients and industry events. The office likely fostered a dynamic environment for sports tech innovation, featuring open-plan areas for collaboration and focused zones for development.
Work Culture:
As a tech company in the competitive sports betting industry, Metric Gaming likely fostered a fast-paced, innovative, and collaborative work culture. Emphasis was on cutting-edge technology, agile development, and market responsiveness.
HQ Significance:
The Las Vegas headquarters was significant for its access to the burgeoning US sports betting market, a rich talent pool in gaming technology, and proximity to industry partners, driving the company's growth and product strategy in North America.
Values Reflected in HQ: The headquarters would have aimed to reflect values of innovation, technological excellence, agility, and customer-centric solutions in the high-stakes sports betting domain.
Location:
Historically, Metric Gaming served a global clientele, with its B2B sports betting solutions utilized by operators in regulated markets across Europe and North America. Its platform was designed for international applicability, supporting multiple languages, currencies, and compliance requirements for diverse jurisdictions.
Street Address:
6725 S. Eastern Ave, Suite 500
City:
Las Vegas
State/Province:
Nevada
Country:
USA
Metric Gaming's Global Presence
London, UK
Address: One Canada Square, Canary Wharf, London, E14 5AB, United Kingdom (historical address)
To support and expand Metric Gaming's presence in the mature European sports betting market, leveraging London's status as a global financial, technological, and gaming hub.
Buying Intent Signals for Metric Gaming
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Executive Team of Metric Gaming
As of April 2025, Metric Gaming' leadership includes:
Investors of Metric Gaming
Metric Gaming has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
The most significant leadership changes for Metric Gaming occurred with its asset acquisition by Sporting Solutions (part of FDJ Gaming Solutions) in December 2021. Prior to this, as a privately held company, specific executive hires or exits in its final 12 months of independent operation were not widely publicized. The acquisition led to the transition or cessation of roles for its existing executive team.
Departures
Technology (Tech Stack) used by Metric Gaming
Discover the tools Metric Gaming uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Metric Gaming Email Formats and Examples
While Metric Gaming's specific email format as an independent entity is not publicly confirmed (and the domain now redirects), technology companies of its nature commonly used formats such as [first_initial][last]@[companydomain].com or [first].[last]@[companydomain].com.
[first_initial][last]@metricgaming.com (e.g., jdoe@metricgaming.com) or [first].[last]@metricgaming.com (e.g., jane.doe@metricgaming.com)
Format
jdoe@metricgaming.com
Example
70%
Success rate
News and media
SBC News • December 7, 2021
Sporting Solutions strengthens live offering with Metric Gaming acquisition
Sporting Solutions, the B2B sports betting division of FDJ Group, announced the acquisition of key assets from Metric Gaming. This strategic move aimed to enhance Sporting Solutions' in-play betting products and overall platform capabilities by integrating Metric's technology, including its SuperLive® markets and trading tools....more
European Gaming • May 11, 2021
Metric Gaming and Xtremepush Announce Strategic Partnership
Metric Gaming partnered with Xtremepush, a global customer engagement and personalization platform. The collaboration was intended to enable Metric's operator clients to leverage Xtremepush's multi-channel marketing capabilities to enhance player engagement and retention....more
Gambling Insider • February 4, 2020
Metric Gaming signs platform deal with LVBet
Metric Gaming announced a significant platform agreement with operator LVBet. Under the deal, Metric Gaming was to provide LVBet with its sports betting platform, including its advanced trading tools and unique betting products across various markets....more
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