What Does Metigy Do?

Total employees75
HeadquartersSurry Hills, Sydney
Founded2015

Metigy was an AI-driven marketing strategy and execution platform, founded in 2015, designed to help small and medium-sized businesses (SMBs) make better marketing decisions and achieve growth. It provided insights, AI-powered recommendations, and tools for social media management, content creation, and digital advertising. In July 2022, Metigy entered voluntary administration. Its intellectual property and customer assets were subsequently acquired by US-based BI software company Grow.com in September 2022.

Where Is Metigy's Headquarters?

HQ Function

Served as the main operational center, housing leadership, core software development, product strategy, marketing, and sales teams, particularly focused on the Australian market and global product development.

Notable Features:

Likely a contemporary tech office space designed for collaboration and innovation, typical of startups in dynamic urban areas like Surry Hills, fostering an agile work environment.

Work Culture:

Characterized by a fast-paced, innovative startup culture. It focused on leveraging artificial intelligence to empower SMBs, with an emphasis on data-driven solutions, agile development methodologies, and a customer-centric approach.

HQ Significance:

The headquarters was central to Metigy's product innovation, engineering efforts, and strategic decision-making, driving its mission to democratize AI marketing tools for SMBs before its operations ceased.

Values Reflected in HQ: The location and office style likely reflected Metigy's values of innovation, agility, and its connection to the broader tech and startup ecosystem in Sydney.

Location:

Historically, Metigy served a global user base through its SaaS platform, with a primary operational focus on Australia and an expansion presence in Singapore. The company had plans for further expansion into the UK and US markets to support SMBs worldwide with its AI-driven marketing insights and tools. The platform was accessible online to users internationally.

Street Address:

Suite 302, 50 Holt Street (Historical)

City:

Surry Hills, Sydney

State/Province:

New South Wales

Country:

Australia

Where Else Does Metigy Operate Around the World?

Singapore, Singapore

Address: Specific historical address not readily available. Operations were likely based in a co-working space or small regional office.

To establish Metigy's presence in the APAC region beyond Australia, catering to the growing digital marketing needs of SMBs in key Southeast Asian markets and adapting its offerings to local contexts.

London, United Kingdom (Planned/Early Stage)

Address: Specific historical address not readily available. Expansion was in early stages.

To tap into the large European SMB market and provide localized support and platform access, though full-scale operations were impacted by the company's administration.

Buying Intent Signals for Metigy

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Metigy? Meet the Executive Team

As of April 2025, Metigy' leadership includes:

David Fairfull - Co-founder & CEO (Former)
Johnson Lin - Co-founder & CTO (Former)
Claire Roberts - Chief Commercial Officer (Former)

Who's Investing in Metigy?

Metigy has been backed by several prominent investors over the years, including:

Cygnet Capital
Regal Funds Management
Thorney Investment Group
CP Ventures
We Venture Capital
Five V Capital

What Leadership Changes Has Metigy Seen Recently?

Hire0
Exits3

Following Metigy's entry into voluntary administration in July 2022, all executive roles within the original company structure effectively ceased. Key leadership, including co-founders, transitioned out of their positions at Metigy as the company wound down operations before its assets were acquired.

Departures

David Fairfull, David Fairfull departed his role as CEO when Metigy entered voluntary administration.
Johnson Lin, Johnson Lin departed his role as CTO when Metigy entered voluntary administration.
Claire Roberts, Claire Roberts departed her role as CCO when Metigy entered voluntary administration.

What Technology (Tech Stack) Is Used byMetigy?

Discover the tools Metigy uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Metigy Email Formats and Examples

Historically, Metigy likely utilized common corporate email formats such as [first].[last]@metigy.com or [first_initial][last]@metigy.com. As Metigy ceased independent operations in July 2022 and its assets were acquired, these email addresses are no longer active or monitored.

[first].[last]@metigy.com or [f][last]@metigy.com

Format

david.fairfull@metigy.com (example format, not active)

Example

0 (Company ceased operations; emails are inactive)%

Success rate

What's the Latest News About Metigy?

SmartCompanyJuly 29, 2022

Metigy collapses into voluntary administration after raising $20 million

Sydney-based AI marketing startup Metigy entered voluntary administration in late July 2022. The company, which had raised $20 million in a Series A round in 2019, made its approximately 75 employees redundant....more

Grow.com Blog / PR NewswireSeptember 21, 2022

Grow.com Acquires Assets of AI Marketing Platform Metigy

US-based business intelligence (BI) software company Grow.com announced its acquisition of the intellectual property and customer assets of Metigy. This followed Metigy's entry into administration. Grow.com expressed plans to integrate Metigy's AI capabilities into its existing platform....more

TechCrunchNovember 5, 2019

Sydney-based Metigy raises $20M AUD Series A for its AI-powered marketing platform for SMBs

Metigy announced a $20 million AUD (about $13.8 million USD) Series A funding round led by Cygnet Capital. The funding was intended for international expansion, including into Southeast Asia and the UK, and further development of its AI marketing platform....more

Highperformr's free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including Metigy, are just a search away.