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Metigy was an AI-driven marketing strategy and execution platform, founded in 2015, designed to help small and medium-sized businesses (SMBs) make better marketing decisions and achieve growth. It provided insights, AI-powered recommendations, and tools for social media management, content creation, and digital advertising. In July 2022, Metigy entered voluntary administration. Its intellectual property and customer assets were subsequently acquired by US-based BI software company Grow.com in September 2022.
Served as the main operational center, housing leadership, core software development, product strategy, marketing, and sales teams, particularly focused on the Australian market and global product development.
Likely a contemporary tech office space designed for collaboration and innovation, typical of startups in dynamic urban areas like Surry Hills, fostering an agile work environment.
Characterized by a fast-paced, innovative startup culture. It focused on leveraging artificial intelligence to empower SMBs, with an emphasis on data-driven solutions, agile development methodologies, and a customer-centric approach.
The headquarters was central to Metigy's product innovation, engineering efforts, and strategic decision-making, driving its mission to democratize AI marketing tools for SMBs before its operations ceased.
Historically, Metigy served a global user base through its SaaS platform, with a primary operational focus on Australia and an expansion presence in Singapore. The company had plans for further expansion into the UK and US markets to support SMBs worldwide with its AI-driven marketing insights and tools. The platform was accessible online to users internationally.
Suite 302, 50 Holt Street (Historical)
Surry Hills, Sydney
New South Wales
Australia
Address: Specific historical address not readily available. Operations were likely based in a co-working space or small regional office.
To establish Metigy's presence in the APAC region beyond Australia, catering to the growing digital marketing needs of SMBs in key Southeast Asian markets and adapting its offerings to local contexts.
Address: Specific historical address not readily available. Expansion was in early stages.
To tap into the large European SMB market and provide localized support and platform access, though full-scale operations were impacted by the company's administration.
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As of April 2025, Metigy' leadership includes:
Metigy has been backed by several prominent investors over the years, including:
Following Metigy's entry into voluntary administration in July 2022, all executive roles within the original company structure effectively ceased. Key leadership, including co-founders, transitioned out of their positions at Metigy as the company wound down operations before its assets were acquired.
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Historically, Metigy likely utilized common corporate email formats such as [first].[last]@metigy.com or [first_initial][last]@metigy.com. As Metigy ceased independent operations in July 2022 and its assets were acquired, these email addresses are no longer active or monitored.
[first].[last]@metigy.com or [f][last]@metigy.com
Format
david.fairfull@metigy.com (example format, not active)
Example
0 (Company ceased operations; emails are inactive)%
Success rate
SmartCompany • July 29, 2022
Sydney-based AI marketing startup Metigy entered voluntary administration in late July 2022. The company, which had raised $20 million in a Series A round in 2019, made its approximately 75 employees redundant....more
Grow.com Blog / PR Newswire • September 21, 2022
US-based business intelligence (BI) software company Grow.com announced its acquisition of the intellectual property and customer assets of Metigy. This followed Metigy's entry into administration. Grow.com expressed plans to integrate Metigy's AI capabilities into its existing platform....more
TechCrunch • November 5, 2019
Metigy announced a $20 million AUD (about $13.8 million USD) Series A funding round led by Cygnet Capital. The funding was intended for international expansion, including into Southeast Asia and the UK, and further development of its AI marketing platform....more
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