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metaio GmbH was a pioneering German technology company specializing in augmented reality (AR) software and solutions. Founded in 2003, metaio developed one of the first commercially available AR Software Development Kits (SDKs), enabling developers to create AR experiences across various platforms. Their flagship product, the metaio SDK, and their AR browser, Junaio, were widely used in industries like automotive, retail, marketing, and industrial applications. metaio was at the forefront of AR innovation, pushing boundaries in areas like 3D object tracking, visual search, and location-based AR. In May 2015, metaio GmbH was acquired by Apple Inc. Following the acquisition, metaio ceased its independent operations and public-facing services, with its technology and talent presumed to be integrated into Apple's AR initiatives, notably ARKit.
The Munich headquarters served as the central hub for research and development, engineering, product management, sales, marketing, and administrative operations for metaio's global augmented reality business.
Located in a modern office park, the headquarters likely featured open-plan and collaborative workspaces conducive to innovation and software development. Specific architectural details are not widely publicized but would have been typical for a growing tech company of its time.
The work culture at metaio was known for being innovative, research-driven, and fast-paced, with a strong focus on cutting-edge AR technology. Employees were passionate about the potential of augmented reality and worked in a collaborative, international environment.
The Munich HQ was a key center for AR development in Europe, producing foundational AR technology that influenced the broader industry. Its acquisition by Apple underscored its significance and the value of its intellectual property and talent.
Prior to its acquisition by Apple, metaio GmbH had a significant global presence driven by its widely adopted AR SDK and Junaio AR browser. Its software was used by developers and companies worldwide. The company supported this global user base through its headquarters in Munich, Germany, and its US offices (primarily San Francisco). Functions supported globally included software licensing, developer support, technical documentation, partner programs, and sales outreach across Europe, North America, and Asia.
Infanteriestr. 19, Geb. 5 (Haus C)
Munich
Bavaria
Germany
Address: metaio, Inc., 44 Tehama St, San Francisco, CA 94105 (historical)
To tap into the US market, engage with US-based clients and developers, and build strategic partnerships within the American technology industry.
Address: Undisclosed specific address, Dallas, TX (historical)
To provide regional sales and support, potentially focusing on enterprise clients or specific industry verticals prevalent in the area.
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As of April 2025, Unknown Company' leadership includes:
Unknown Company has been backed by several prominent investors over the years, including:
metaio GmbH was acquired by Apple Inc. in May 2015 and ceased to operate as an independent entity. Therefore, there have been no executive hires or exits for metaio GmbH in the last 12 months. Key executives and employees transitioned to Apple or other ventures following the acquisition.
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Prior to its acquisition by Apple in 2015, metaio GmbH likely used standard corporate email formats. Common patterns included [first].[last]@metaio.com or [first_initial][last]@metaio.com. These email addresses are no longer active.
[first].[last]@metaio.com or [f][last]@metaio.com
Format
thomas.alt@metaio.com (example, no longer active)
Example
0%
Success rate
TechCrunch • May 28, 2015
Apple has acquired German augmented reality company Metaio. The startup, founded in 2003, made tools for other companies and developers to build AR and visual search applications....more
Reuters • May 29, 2015
Apple Inc has bought Metaio, a German company that makes augmented reality software, in a sign of the iPhone maker's progress in a technology that could be used in products such as wearable devices or cars....more
metaio (via Wayback Machine/PR Newswire) • February 12, 2014
Metaio announced the release of Metaio SDK 5.0, offering improved tracking technology, cross-platform support including Google Glass, and new features for developers to create more immersive AR experiences....more
VentureBeat • December 2, 2013
Augmented reality software maker Metaio is launching a new product today called Creator that will let anyone build AR experiences without having to write any code....more
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