What Does Unknown Company Do?

Total employeesN/A
HeadquartersMunich
FoundedN/A

metaio GmbH was a pioneering German technology company specializing in augmented reality (AR) software and solutions. Founded in 2003, metaio developed one of the first commercially available AR Software Development Kits (SDKs), enabling developers to create AR experiences across various platforms. Their flagship product, the metaio SDK, and their AR browser, Junaio, were widely used in industries like automotive, retail, marketing, and industrial applications. metaio was at the forefront of AR innovation, pushing boundaries in areas like 3D object tracking, visual search, and location-based AR. In May 2015, metaio GmbH was acquired by Apple Inc. Following the acquisition, metaio ceased its independent operations and public-facing services, with its technology and talent presumed to be integrated into Apple's AR initiatives, notably ARKit.

Where Is Unknown Company's Headquarters?

HQ Function

The Munich headquarters served as the central hub for research and development, engineering, product management, sales, marketing, and administrative operations for metaio's global augmented reality business.

Notable Features:

Located in a modern office park, the headquarters likely featured open-plan and collaborative workspaces conducive to innovation and software development. Specific architectural details are not widely publicized but would have been typical for a growing tech company of its time.

Work Culture:

The work culture at metaio was known for being innovative, research-driven, and fast-paced, with a strong focus on cutting-edge AR technology. Employees were passionate about the potential of augmented reality and worked in a collaborative, international environment.

HQ Significance:

The Munich HQ was a key center for AR development in Europe, producing foundational AR technology that influenced the broader industry. Its acquisition by Apple underscored its significance and the value of its intellectual property and talent.

Values Reflected in HQ: The headquarters, through its operations and focus, reflected values of innovation, technical excellence, pioneering spirit, and a vision for the future of human-computer interaction through augmented reality.

Location:

Prior to its acquisition by Apple, metaio GmbH had a significant global presence driven by its widely adopted AR SDK and Junaio AR browser. Its software was used by developers and companies worldwide. The company supported this global user base through its headquarters in Munich, Germany, and its US offices (primarily San Francisco). Functions supported globally included software licensing, developer support, technical documentation, partner programs, and sales outreach across Europe, North America, and Asia.

Street Address:

Infanteriestr. 19, Geb. 5 (Haus C)

City:

Munich

State/Province:

Bavaria

Country:

Germany

Where Else Does Unknown Company Operate Around the World?

San Francisco, California, USA

Address: metaio, Inc., 44 Tehama St, San Francisco, CA 94105 (historical)

To tap into the US market, engage with US-based clients and developers, and build strategic partnerships within the American technology industry.

Dallas, Texas, USA

Address: Undisclosed specific address, Dallas, TX (historical)

To provide regional sales and support, potentially focusing on enterprise clients or specific industry verticals prevalent in the area.

Buying Intent Signals for Unknown Company

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Unknown Company? Meet the Executive Team

As of April 2025, Unknown Company' leadership includes:

Dr. Thomas Alt - Co-founder & CEO
Peter Meier - Co-founder & CTO
Jan Schlink - VP Business Development (often cited as a key early member/co-founder)
Noor Khawaja - VP Sales North America
Daniela Babbel - Head of Marketing & Communications

Who's Investing in Unknown Company?

Unknown Company has been backed by several prominent investors over the years, including:

Westcott LLC
Atlantic Bridge

What Leadership Changes Has Unknown Company Seen Recently?

Hire0
Exits0

metaio GmbH was acquired by Apple Inc. in May 2015 and ceased to operate as an independent entity. Therefore, there have been no executive hires or exits for metaio GmbH in the last 12 months. Key executives and employees transitioned to Apple or other ventures following the acquisition.

What Technology (Tech Stack) Is Used byUnknown Company?

Discover the tools Unknown Company uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Unknown Company Email Formats and Examples

Prior to its acquisition by Apple in 2015, metaio GmbH likely used standard corporate email formats. Common patterns included [first].[last]@metaio.com or [first_initial][last]@metaio.com. These email addresses are no longer active.

[first].[last]@metaio.com or [f][last]@metaio.com

Format

thomas.alt@metaio.com (example, no longer active)

Example

0%

Success rate

What's the Latest News About Unknown Company?

TechCrunchMay 28, 2015

Apple Acquires Augmented Reality Company Metaio

Apple has acquired German augmented reality company Metaio. The startup, founded in 2003, made tools for other companies and developers to build AR and visual search applications....more

ReutersMay 29, 2015

Apple buys German augmented reality firm Metaio

Apple Inc has bought Metaio, a German company that makes augmented reality software, in a sign of the iPhone maker's progress in a technology that could be used in products such as wearable devices or cars....more

metaio (via Wayback Machine/PR Newswire)February 12, 2014

Metaio Releases Version 5.0 of Augmented Reality SDK

Metaio announced the release of Metaio SDK 5.0, offering improved tracking technology, cross-platform support including Google Glass, and new features for developers to create more immersive AR experiences....more

VentureBeatDecember 2, 2013

Metaio launches Creator tool to make AR apps without coding

Augmented reality software maker Metaio is launching a new product today called Creator that will let anyone build AR experiences without having to write any code....more

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