What Does MetaDesign Do?

Total employees346
HeadquartersBerlin
Founded1979

MetaDesign is an international design agency renowned for creating and managing compelling brand identities for a diverse range of clients, from global corporations to cultural institutions. They specialize in brand strategy, brand design, digital experiences, and brand engagement, helping organizations connect with their audiences through impactful and coherent communication. With a focus on strategic thinking and creative excellence, MetaDesign has established itself as a leader in the branding world since its inception.

Where Is MetaDesign's Headquarters?

HQ Function

Serves as the originating office and a central hub for global operations, strategic brand development, design innovation, and client management.

Notable Features:

A modern, collaborative office space designed to foster creativity, strategic thinking, and teamwork among its diverse talent.

Work Culture:

Characterized by a passion for design, strategic rigor, collaborative spirit, and a commitment to delivering high-impact branding solutions. It's an environment that values innovation and deep understanding of client needs.

HQ Significance:

Berlin's status as a major European creative and business capital makes it an ideal location for MetaDesign's headquarters, enabling it to serve global clients and attract top talent.

Values Reflected in HQ: The headquarters reflects MetaDesign's core values of creativity, strategic insight, precision, collaboration, and a forward-thinking approach to branding.

Location:

MetaDesign supports a wide array of functions globally, including comprehensive brand strategy development, corporate identity design, digital product and service design, user experience (UX) design, brand communications, packaging design, and environmental branding. Their international network of offices ensures culturally relevant and globally consistent brand experiences for multinational clients across various industries.

Street Address:

Leibnizstraße 59

City:

Berlin

State/Province:

Berlin

Country:

Germany

Where Else Does MetaDesign Operate Around the World?

San Francisco, CA/USA

Address: 642 Harrison St, San Francisco, CA 94107, USA (Note: Address may vary, please verify)

To provide localized brand expertise and support to clients in the Americas, particularly within the dynamic West Coast market.

Beijing/China

Address: Unit 06-07, 27/F, Tower A, Dawangjing International, No.5 Zuojiazhuang Middle Road, Chaoyang District, Beijing, China (Note: Address may vary, please verify)

To cater to the unique branding needs of businesses operating in or entering the Chinese and wider APAC markets.

Düsseldorf/Germany

Address: Kaistraße 16A, 40221 Düsseldorf, Germany (Note: Address may vary, please verify)

To provide regional expertise and strengthen MetaDesign's presence in one of Germany's key economic centers.

New York, NY/USA

Address: Specific address varies (Co-located or project-based presence, often linked with San Francisco operations). Check official site for current details.

To serve as a strategic point of contact and service delivery for major clients in the Eastern United States.

Buying Intent Signals for MetaDesign

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading MetaDesign? Meet the Executive Team

As of April 2025, MetaDesign' leadership includes:

Arne Brekenfeld - CEO
Diana Brix - Managing Director, Berlin
Alexander Hilbig - Managing Director, Düsseldorf
Sally Lee - Managing Director, Beijing
Stan Zienka - CEO, MetaDesign US (San Francisco & New York)
Sandra Genge - Managing Director, Zurich

Who's Investing in MetaDesign?

MetaDesign has been backed by several prominent investors over the years, including:

Privately Held / Independent Agency. (MetaDesign operates as an independent global brand agency. It was previously part of Publicis Groupe but is now understood to be operating independently.)

What Leadership Changes Has MetaDesign Seen Recently?

Hire0
Exits0

No major high-profile executive hires or departures at the global CEO or equivalent level have been publicly announced by MetaDesign in the last 12 months. The company tends to maintain a stable leadership team, with changes often being internal promotions or shifts not always detailed in widespread press releases.

What Technology (Tech Stack) Is Used byMetaDesign?

Discover the tools MetaDesign uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

MetaDesign Email Formats and Examples

MetaDesign likely utilizes common professional email formats. Based on industry standards for companies of its type, the most probable format is [firstname].[lastname]@metadesign.com.

firstname.lastname@metadesign.com

Format

jane.doe@metadesign.com

Example

80%

Success rate

What's the Latest News About MetaDesign?

MetaDesign Website/BlogOctober 26, 2023

MetaDesign develops new brand portal for AOK

MetaDesign collaborated with AOK, one of Germany's largest public health insurers, to create a new, user-centric brand portal. This project aimed to unify AOK's brand identity and provide easy access to brand assets and guidelines for its employees and partners....more

Volkswagen Newsroom (Illustrative example of past work impact)August 10, 2023

MetaDesign's influential work on Volkswagen's brand transformation continues to shape its global image

While the major VW rebrand spearheaded by MetaDesign was in 2019, its principles and execution continue to be foundational for Volkswagen's brand communication. MetaDesign's strategic approach helped VW transition to a more digital-friendly and human-centric brand identity....more

Design Award Websites (e.g., Red Dot, iF Design Award)Ongoing

MetaDesign consistently recognized with prestigious international design awards

MetaDesign frequently receives accolades from renowned design competitions such as the Red Dot Design Awards, iF Design Awards, and others for their exceptional work in brand strategy, corporate design, and digital experiences across various client projects....more

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