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Metacafe was one of the earliest video-sharing websites, launched in 2003 in Tel Aviv by Eyal Hertzog and Arik Czerniak. It specialized in short-form entertainment content, often user-generated, including comedy skits, how-to videos, and viral clips. Metacafe gained significant popularity in the mid-2000s, differentiating itself with a content moderation system and a Producer Rewards program that paid creators for popular videos. At its peak, it was a major competitor to YouTube. The company raised venture capital and established a U.S. headquarters in Palo Alto, later San Francisco. However, with the overwhelming growth of YouTube and shifts in the online video landscape, Metacafe's user base and relevance declined. It was acquired by digital talent and content company The Collective (later Collective Digital Studio, now Kin Community) in 2012. The original Metacafe platform eventually ceased operations around August 2021, with the domain later redirecting to unrelated content.
The U.S. headquarters primarily handled business operations, marketing, strategic partnerships, and further platform development for the North American and global markets.
Likely standard tech office facilities of its era; specific architectural highlights are not widely publicized for its former HQs.
As an early internet startup in the competitive online video space, the culture was likely fast-paced, innovative, and focused on user growth and content acquisition. It fostered a creative environment, especially with its Producer Rewards program.
The Silicon Valley headquarters was crucial for accessing venture capital, tech talent, and proximity to other major internet companies, enabling its growth phase.
Metacafe, as an online platform, was accessible to users globally for watching and uploading videos. Its physical operational presence was primarily concentrated in Israel (for R&D and initial operations) and the United States (for business development, marketing, and U.S. operations). It supported a worldwide community of content creators and viewers.
Previously cited at 180 Townsend St (though this can change and information for defunct companies is harder to verify precisely for its final days)
San Francisco
CA
USA
Address: Not publicly detailed; general Tel Aviv tech district.
Served as the primary engineering and product development hub, especially in its early years before significant U.S. expansion.
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As of April 2025, Metacafe' leadership includes:
Metacafe has been backed by several prominent investors over the years, including:
Metacafe ceased active operations several years ago and was fully shut down around 2021. There have been no executive movements in the last 12 months as the company is no longer active in its original capacity.
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As Metacafe is no longer operational, its email system is inactive. Historically, tech companies often use formats like [first_initial][last]@[companydomain].com or [first].[last]@[companydomain].com.
[first_initial][last]@metacafe.com or [first].[last]@metacafe.com (speculative historical format)
Format
jdoe@metacafe.com or john.doe@metacafe.com
Example
0 (Company is defunct, emails are not active)%
Success rate
Various Tech Blogs / Internet Archive Records • August 28, 2021
The pioneering video-sharing site Metacafe.com went offline around late August 2021. The domain later began redirecting to unrelated content, marking the definitive end of the platform that once rivaled YouTube....more
TechCrunch • June 12, 2012
Digital talent and content company The Collective announced its acquisition of video site Metacafe. The move was intended to leverage Metacafe's existing audience, content library, and technology to expand The Collective's online video distribution network....more
CNET News (formerly News.com) • October 10, 2006
Video-sharing site Metacafe announced it had raised $15 million in a second round of funding led by Accel Partners and Benchmark Capital, highlighting the intense investment interest in the online video space at the time....more
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