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Merqueo is a technology company and a leading online supermarket platform in Latin America. It aims to revolutionize the grocery shopping experience by offering a wide variety of products, competitive prices, and fast, reliable delivery directly to consumers' homes. Merqueo leverages its own technology stack, dark stores, and logistics network to optimize operations and provide a seamless customer experience. They focus on making groceries more accessible and affordable for a broad customer base in urban areas.
Serves as the central command for strategic planning, technology development, marketing, financial operations, and regional management.
Likely a modern office space designed to foster collaboration and innovation, equipped with facilities to support a rapidly growing tech company. It may emphasize open-plan layouts and agile workspaces.
Characterized by a fast-paced, entrepreneurial, and tech-driven environment. Emphasis on problem-solving, customer obsession, and continuous improvement. Teams often work cross-functionally to innovate in the online grocery space.
The Bogotá HQ is pivotal for Merqueo's foundation and expansion across Latin America, housing key leadership and core technology teams that drive the platform's development and market strategy.
Merqueo's presence is primarily concentrated in Latin America, with core operations in Colombia, Mexico, and Brazil. Their 'global' functions relate to managing and scaling their technology platform, supply chain, and marketing efforts across these key countries. Expansion efforts are focused on deepening penetration within existing markets and potentially exploring other strategic urban centers in the region.
Carrera 11A #93-93, Piso 5
Bogotá
Cundinamarca
Colombia
Address: Specific street address not publicly listed; likely within a major business district or co-working space supporting their operations.
To serve the densely populated Mexico City metropolitan area and expand market share in Mexico's competitive e-grocery sector by tailoring services to local consumer behavior and preferences.
Address: Specific street address not publicly listed; likely situated in a commercial area conducive to tech and logistics operations.
To establish and grow Merqueo's footprint in Brazil, adapting its business model to the unique characteristics of the Brazilian e-commerce and grocery market, focusing on achieving operational scale.
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As of April 2025, Merqueo' leadership includes:
Merqueo has been backed by several prominent investors over the years, including:
Specific high-profile executive hires or exits at Merqueo are not widely publicized in mainstream financial news unless part of major strategic shifts. Companies at this stage often make internal promotions or quieter hires. No major C-suite changes have been prominently announced in the last 12-18 months.
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Merqueo likely utilizes common corporate email address formats. Based on industry standards and patterns observed for similar tech companies, the most probable formats are [first].[last]@merqueo.com or [first_initial][last]@merqueo.com.
[first].[last]@merqueo.com
Format
miguel.mcallister@merqueo.com
Example
80%
Success rate
LABS News • February 20, 2024
Merqueo is intensifying its efforts in the competitive Latin American online grocery market by enhancing its dark store network and integrating AI for optimized logistics and personalized customer experiences. This strategy aims to improve delivery times and inventory management, solidifying its position against other regional players....more
Bloomberg Línea • July 27, 2023
Merqueo, the Colombian online grocery platform, confirmed a reduction in its workforce as part of a restructuring effort to achieve greater efficiency and sustainability. The company stated this move aligns with its long-term strategy amidst a challenging macroeconomic environment for tech startups in Latin America....more
Forbes Colombia • February 1, 2023
Merqueo outlined its strategy to become more attractive to investors, focusing on profitability and sustainable growth. This plan involves optimizing operations, enhancing its technological platform, and focusing on key markets to navigate the changing investment climate for tech companies....more
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