What Does Merqueo Do?

Total employees516
HeadquartersBogotá
Founded2017

Merqueo is a technology company and a leading online supermarket platform in Latin America. It aims to revolutionize the grocery shopping experience by offering a wide variety of products, competitive prices, and fast, reliable delivery directly to consumers' homes. Merqueo leverages its own technology stack, dark stores, and logistics network to optimize operations and provide a seamless customer experience. They focus on making groceries more accessible and affordable for a broad customer base in urban areas.

Where Is Merqueo's Headquarters?

HQ Function

Serves as the central command for strategic planning, technology development, marketing, financial operations, and regional management.

Notable Features:

Likely a modern office space designed to foster collaboration and innovation, equipped with facilities to support a rapidly growing tech company. It may emphasize open-plan layouts and agile workspaces.

Work Culture:

Characterized by a fast-paced, entrepreneurial, and tech-driven environment. Emphasis on problem-solving, customer obsession, and continuous improvement. Teams often work cross-functionally to innovate in the online grocery space.

HQ Significance:

The Bogotá HQ is pivotal for Merqueo's foundation and expansion across Latin America, housing key leadership and core technology teams that drive the platform's development and market strategy.

Values Reflected in HQ: The headquarters likely reflects Merqueo's values of innovation, efficiency, customer-centricity, and agility through its design and operational setup.

Location:

Merqueo's presence is primarily concentrated in Latin America, with core operations in Colombia, Mexico, and Brazil. Their 'global' functions relate to managing and scaling their technology platform, supply chain, and marketing efforts across these key countries. Expansion efforts are focused on deepening penetration within existing markets and potentially exploring other strategic urban centers in the region.

Street Address:

Carrera 11A #93-93, Piso 5

City:

Bogotá

State/Province:

Cundinamarca

Country:

Colombia

Where Else Does Merqueo Operate Around the World?

Mexico City, Mexico

Address: Specific street address not publicly listed; likely within a major business district or co-working space supporting their operations.

To serve the densely populated Mexico City metropolitan area and expand market share in Mexico's competitive e-grocery sector by tailoring services to local consumer behavior and preferences.

São Paulo, Brazil

Address: Specific street address not publicly listed; likely situated in a commercial area conducive to tech and logistics operations.

To establish and grow Merqueo's footprint in Brazil, adapting its business model to the unique characteristics of the Brazilian e-commerce and grocery market, focusing on achieving operational scale.

Buying Intent Signals for Merqueo

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Merqueo? Meet the Executive Team

As of April 2025, Merqueo' leadership includes:

Miguel McAllister - Co-Founder & CEO
José Calderón - Co-Founder & COO
Felipe Ossa - CFO
Abdón Rojas - Chief Technology Officer
Sebastian Noguera - Chief Growth Officer

Who's Investing in Merqueo?

Merqueo has been backed by several prominent investors over the years, including:

IDB Invest
MGM Innova Group
Portland Private Equity
Endeavor Catalyst
Digital Bridge
IDC Ventures
Movement Ventures
CoVenture

What Leadership Changes Has Merqueo Seen Recently?

Hire0
Exits0

Specific high-profile executive hires or exits at Merqueo are not widely publicized in mainstream financial news unless part of major strategic shifts. Companies at this stage often make internal promotions or quieter hires. No major C-suite changes have been prominently announced in the last 12-18 months.

What Technology (Tech Stack) Is Used byMerqueo?

Discover the tools Merqueo uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Merqueo Email Formats and Examples

Merqueo likely utilizes common corporate email address formats. Based on industry standards and patterns observed for similar tech companies, the most probable formats are [first].[last]@merqueo.com or [first_initial][last]@merqueo.com.

[first].[last]@merqueo.com

Format

miguel.mcallister@merqueo.com

Example

80%

Success rate

What's the Latest News About Merqueo?

LABS NewsFebruary 20, 2024

Merqueo news title: Merqueo Leverages Dark Stores and AI to Disrupt Online Grocery Shopping in Latin America

Merqueo is intensifying its efforts in the competitive Latin American online grocery market by enhancing its dark store network and integrating AI for optimized logistics and personalized customer experiences. This strategy aims to improve delivery times and inventory management, solidifying its position against other regional players....more

Bloomberg LíneaJuly 27, 2023

Merqueo news title: Colombian Online Grocer Merqueo Confirms Workforce Reduction

Merqueo, the Colombian online grocery platform, confirmed a reduction in its workforce as part of a restructuring effort to achieve greater efficiency and sustainability. The company stated this move aligns with its long-term strategy amidst a challenging macroeconomic environment for tech startups in Latin America....more

Forbes ColombiaFebruary 1, 2023

Merqueo news title: Merqueo aims to regain investor favor with a new plan (Translated)

Merqueo outlined its strategy to become more attractive to investors, focusing on profitability and sustainable growth. This plan involves optimizing operations, enhancing its technological platform, and focusing on key markets to navigate the changing investment climate for tech companies....more

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