HQ Function

The headquarters serves as the primary operational hub, encompassing warehousing for their extensive stock, bicycle assembly workshops, customer service operations, and administrative offices.

Notable Features:

The facility is likely a modern warehouse and office complex designed for efficient e-commerce logistics, including significant storage space for bikes and components, and dedicated areas for bike building and dispatch. It also houses their flagship retail showroom.

Work Culture:

The work culture at Merlin Cycles likely revolves around a passion for cycling, product knowledge, customer satisfaction, and efficient e-commerce operations. It's a dynamic environment focused on providing quality products and service to a global customer base.

HQ Significance:

This central location is key to Merlin Cycles' UK and international distribution network, allowing for efficient order fulfillment and management of their online retail business. It's also the heart of their custom bike building operations.

Values Reflected in HQ: The headquarters reflects values of efficiency in operations, commitment to quality (through in-house assembly), customer accessibility (with a showroom), and a comprehensive approach to cycling retail.

Location:

Merlin Cycles, while physically based in the UK, has a significant global reach through its e-commerce platform. They ship bicycles, components, and accessories to numerous countries worldwide. Their global presence is primarily facilitated by international shipping and online customer support, rather than physical international offices or stores. This allows them to serve a broad international cycling community.

Street Address:

A4 Buckshaw Link, Ordnance Road

City:

Chorley

State/Province:

Lancashire

Country:

United Kingdom